GBIG product

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May 21, 2013

GBIG product

A branding strategy

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apbest

May 21, 2013
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Transcript

  1. GBIG Product Offering the green building information gateway

  2. the GBIG mission is to create a common global platform

    that compares the sustainability of the built environment. ‘How green is it?’ is now an analytical question.
  3. GBIG means market transformation

  4. 6 three products, one voice / a

  5. 6 GBIGPublic market transparency / a

  6. GBIGPublic is the place to discover the location and features

    of green building activity across the globe. 6 / a
  7. GBIGPro market opportunity 6 / a

  8. GBIGPro is market intelligence, custom analytics, and advertising that grows

    your business around green building. 6 / a
  9. GBIGDeveloper market pulse 6 / a

  10. GBIGDeveloper is a centralized data store supplying the industry with

    the raw material to build market insights into their products and services. 6 / a
  11. GBIGPublic GBIGPro GBIG Dev 1. Discovery 2. Reccomendations 3. Comparisons

    4. Strategy 5. Insight each GBIG offering builds value by adding features in five core functions
  12. What defines the GBIG experience? l 9 o 0 z

    3
  13. What defines the GBIG experience? l 9 o 0 z

    global 3
  14. What defines the GBIG experience? l 9 o 0 z

    context-driven 3
  15. What defines the GBIG experience? l 9 o 0 z

    personalized 3
  16. What defines the GBIG experience? l 9 o 0 z

    simple 3
  17. What defines the GBIG experience? open l 9 o 0

    z 3
  18. What defines the GBIG experience? connected l 9 o 0

    z 3