API Economy vs. Economies of Attention

Transcript

1. API-­‐Economy     vs.         Olaf  Resch  
2. Goal:  Introduce  a  problem  
3. •  Since  2006  Lecturer  of  InformaAonmanagement   and  E-­‐Business  at  Berlin  School  of  Economics  and   Law     •  www.hwr-­‐berlin-­‐de   •  Research  interests:  API-­‐Economy,  BRM  and   Internetsociety.  
4. My  Road  to  the  API-­‐Economy   •  Different  kind  of  search  engine  with  „less  AI“.   •  serioussearch.de  //BETA  and  sEll  very   German.   •  Consumes  various  API‘s.    
5. ApplicaEon  Programmming  Interface   URL  url  =  new  URL(  "hLp://api.opencalais.com/tag/rs/enrich"  );   HOpURLConnecEon  connecEon  =  (HOpURLConnecEon)      url.openConnecEon();   connecEon.setRequestProperty(  "x-­‐calais-­‐licenseID",  apiKey);   connecEon.setRequestProperty(  "Content-­‐Type",  "text/raw;   charset=UTF-­‐8"  );   …   5  
6. API:  data  -­‐>  funcEonality  -­‐>  competency  
8. API-­‐Economy:  doing  business  based  on   mulElateral,  anonymous  and  dynamic   networking.       //cool,  but:  works  only  if  all  partners  have  an  inten6on  of   doing  business  with  each  other.     //The  money  must  be  in  the  API.     8  
9. Today:  Web  of  AOenEon   The  money  is  in  the  UI   //cool,  but:    different  business  model.  No  real   mo6va6on  to  earn  money  from  the  API.     //Look  at  the  TOS.  
10. Problem:  How  can  extremly   successful  players  be  moAvated  to   choose  an  API  business  model?  
11. Thank  you  for  your   AOenEon,       be  well  and  enjoy  the   next  talks!