Extending Happy And Healthy

by Tim McCauley @ APIStrat 2014 in Chicago

Transcript

1. Extending Happy & Healthy ©2014 Walgreen Co. All rights reserved. Reimagining retail, Redefining convenience Tim McCauley, Sr. Director Mobile Commerce @mccaut
2. We used to measure convenience in miles and minutes ©2014 Walgreen Co. All rights reserved. Confidential and proprietary information. For internal use only. 2
3. We (as a company) still say things like this... “Two-thirds of Americans live within three miles of a Walgreens store”! ©2014 Walgreen Co. All rights reserved.
4. Because of mobile, our competition is a keystroke away ©2014 Walgreen Co. All rights reserved. 4
5. Today, we measure distance in inches and instants 5 Mobile fundamentally changes the nature of retail convenience, placing new pressure on Walgreens to redefine convenience once again ©2014 Walgreen Co. All rights reserved.
6. We live in a mobile world- retail must also become mobile 6 18-29 30-49 50-64 65+ 83% 74% 49% 19% % US adults own a smartphone Pew Research, January 2014 2014 2013 2012 2011 2010 US smartphone penetration Nielsen, ComScore January 2010-2014 61% 67% 48% 36% 28% ©2014 Walgreen Co. All rights reserved.
7. Walgreens is experiencing this shift toward mobile 7 <1%! mobile 3%! mobile 13%! mobile 35%! mobile 51%! mobile 2009 2010 2011 2012 2013 Mobile Traffic Share! on Walgreens properties 2014 60%! mobile ©2014 Walgreen Co. All rights reserved.
8. It’s more than channel shift, there’s massive value here 8 ©2014 Walgreen Co. All rights reserved.
9. … and we’re the leading brick & mortar app in the US! 9 1. Amazon 2. Groupon 3. Walgreens 4. Cartwheel by Target 5. Etsy 6. Wal-Mart 7. Target 8. Amazon Local 9. Apple Store 10. LivingSocial 11. Zappos by Amazon 12. Zulily 13. Costco 14. Best Buy 15. JackThreads 16. The Home Depot 17. Sam’s Club by Walmart 18. Gilt Groupe 19. Lowe’s 20. Joss & Main 21. CVS Caremark 22. Macy’s 23. Pink by Victoria Secret 24. Victoria Secret 25. H&M The Top 25 Retail Apps App Annie x Internet Retailer App Index June 2014 *Brick & Mortar Retailer ©2014 Walgreen Co. All rights reserved.
10. Introducing Balance® Rewards 10 ©2014 Walgreen Co. All rights reserved. Source: http://youtube.com/walgreens
11. Balance® Rewards Highlights 11 ©2014 Walgreen Co. All rights reserved. 80,000,000+ ACTIVE MEMBERS 200,000,000+ MILES LOGGED 3,000,000,000+ POINTS EARNED
12. So what’s our Mobile & API Strategy ?
13. We have three transformative mobile strategies 13 Reimagine Connect Extend 1 digital experiences to our stores Walgreens through mobile solutions our greatest assets to an innovative ecosystem 2 3 RBS, QP In-Store-Mode Clip2Card ©2014 Walgreen Co. All rights reserved.
14. Reimagine is about rebuilding our products and services with a “mobile-first” philosophy 14 Reimagine Connect Extend 1 digital experiences to our stores Walgreens through mobile solutions our greatest assets to an innovative ecosystem 2 3 RBS, QP ©2014 Walgreen Co. All rights reserved.
15. Refill by Scan is a perfect example of “Reimagine” ©2014 Walgreen Co. All rights reserved. Confidential and proprietary information. For internal use only. 15 Refill by Scan is how we’re reimagining Walgreens through digital solutions. Refill by Scan eliminates the friction around refilling a medication, allowing the user to finish her task in mere seconds, using only her smartphone and the Walgreens app
16. One Second, One Refill 16 Refill by Scan step 1 step 2 step 3 launch scan done! ©2014 Walgreen Co. All rights reserved.
17. And our customers love it too! 17 ©2014 Walgreen Co. All rights reserved.
18. QuickPrints, another great example of Reimagine 18 ©2014 Walgreen Co. All rights reserved.
19. QuickPrints is revolutionizing our photo business 19 % of digital print orders coming from mobile ©2014 Walgreen Co. All rights reserved.
20. Connect means every digital experience must tie back to our stores, our associates, and our healthcare experts 20 Reimagine Connect Extend 1 digital experiences to our stores Walgreens through mobile solutions our greatest assets to an innovative ecosystem 2 3 RBS, QP In-Store-Mode Clip2Card ©2014 Walgreen Co. All rights reserved.
21. In Store Mode! Making it faster NEW! DETECT DISPLAY ENGAGE In-Store Mode is one powerful way we’re connecting the digital and physical worlds together
22. Paperless coupons is a great example of connecting a digital experience to the physical shopping experience Paperless Coupons WINNER
23. Extend is how we package every digital asset we build for third-party consumption, generating new income streams 23 Reimagine Connect Extend 1 digital experiences to our stores Walgreens through mobile solutions our greatest assets to an innovative ecosystem 2 3 RBS, QP ©2014 Walgreen Co. All rights reserved.
24. Walgreens APIs are the heart of our extend strategy 24 Integrated with Walgreens! ©2014 Walgreen Co. All rights reserved. . Rx Transfer Rx Refill Balance Rewards QuickPrints
25. How does an API program benefit Walgreens? Awareness Traffic Innovation Revenue
26. Our 1st API Program: QuickPrints 125+ integrations since July 2012 Available for all mobile platforms
27. Our APIs also enable programs like Balance® Rewards ©2014 Walgreen Co. All rights reserved. 27 earn points for taking healthy steps, cash to spend in store connect a health tracking device to STEPS register for Balance Reward for healthy choices
28. Balance® Rewards 3rd Party Ecosystem 28 ©2014 Walgreen Co. All rights reserved. and more to come…
29. Wanted: Top, New Balance® Rewards Integrations 29 ©2014 Walgreen Co. All rights reserved. WALGREENS.CHALLENGEPOST.COM OCTOBER 6 – NOVEMBER 28, 2014 $10,000 IN PRIZES TO JUDGES’ & PEOPLE’S CHOICE WINNERS ANNOUNCED AT mHEALTH SUMMIT
30. tim.mccauley@walgreens.com @mccaut developer.walgreens.com @WalgreensAPI