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Is Your API Part of Your Marketing Plan? Is Mar...

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November 19, 2015
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Is Your API Part of Your Marketing Plan? Is Marketing Part of Your API Plan? by Thursday Bram

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API Strategy & Practice Conference

November 19, 2015
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Transcript

  1. Is Your API Part of Your Marketing Plan? Is Marketing

    Part of Your API Plan?

  2. 1. Product? What is your API? 2. Feature? 3. Necessary

    Evil? 4. Internal Tool? 5. Marketing?

  3. Depends on how you look at it, I guess?

  4. Linden Tibbetts As of early 2015, IFTTT users ran 600

    million monthly recipes across 170 channels.

  5. When the cracks show in your marketing...

  6. Starting with the edge pieces

  7. Virtuous Cycle The Potential for an API’s Impact Think about

    compound interest: the interest earned on a deposit keeps on generating ever greater amounts of interest.

  8. API Changes Twitter and a dozen other API providers... A

    Quick Case Study

  9. Hackathons Devpost and plenty of other contests... A Quick Case

    Study

  10. Niche Users Code school students and other users outside what

    you expected... A Quick Case Study

  11. Marketing and development don’t end

  12. FOR MORE INFORMATION: • Thursday Bram • [email protected] • @thursdayb