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Is Your API Part of Your Marketing Plan? Is Marketing Part of Your API Plan? by Thursday Bram
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API Strategy & Practice Conference
November 19, 2015
Technology
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Is Your API Part of Your Marketing Plan? Is Marketing Part of Your API Plan? by Thursday Bram
API Strategy & Practice Conference
November 19, 2015
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Transcript
Is Your API Part of Your Marketing Plan? Is Marketing
Part of Your API Plan?
1. Product? What is your API? 2. Feature? 3. Necessary
Evil? 4. Internal Tool? 5. Marketing?
Depends on how you look at it, I guess?
Linden Tibbetts As of early 2015, IFTTT users ran 600
million monthly recipes across 170 channels.
When the cracks show in your marketing...
Starting with the edge pieces
Virtuous Cycle The Potential for an API’s Impact Think about
compound interest: the interest earned on a deposit keeps on generating ever greater amounts of interest.
API Changes Twitter and a dozen other API providers... A
Quick Case Study
Hackathons Devpost and plenty of other contests... A Quick Case
Study
Niche Users Code school students and other users outside what
you expected... A Quick Case Study
Marketing and development don’t end
FOR MORE INFORMATION: • Thursday Bram •
[email protected]
• @thursdayb