Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Is Your API Part of Your Marketing Plan? Is Mar...

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for API Strategy & Practice Conference API Strategy & Practice Conference
November 19, 2015
Technology
0
94

Is Your API Part of Your Marketing Plan? Is Marketing Part of Your API Plan? by Thursday Bram

Avatar for API Strategy & Practice Conference

API Strategy & Practice Conference

November 19, 2015
Tweet

More Decks by API Strategy & Practice Conference

See All by API Strategy & Practice Conference
APIStrat 2016 | The end of polling: why and how to transform a REST API into a Data Streaming API (Audrey Neveu)
Avatar for API Strategy & Practice Conference apistrat
12
310
APIStrat 2016 | OpenAPI Trek: Beyond API Documentation (Arnaud Lauret)
Avatar for API Strategy & Practice Conference apistrat
5
230
APIStrat 2016 | Flying Dreams: Real-Time Communication from the Edge of Space (Jonathan Barton, Neha Abrol)
Avatar for API Strategy & Practice Conference apistrat
1
150
APIStrat 2016 | On-prem support? That was so 1982 (Charlie Ozinga)
Avatar for API Strategy & Practice Conference apistrat
0
120
APIStrat 2016 | Effortless microservices in production with Kubernetes (Ken Wronkiewicz)
Avatar for API Strategy & Practice Conference apistrat
0
170
Song by Tony Blank
Avatar for API Strategy & Practice Conference apistrat
0
190
API Lifecycle Manager by Steve Fonseca
Avatar for API Strategy & Practice Conference apistrat
2
250
APIs In The Enterprise: How Walgreens Formed It's Digital Business by Drew Schweinfurth
Avatar for API Strategy & Practice Conference apistrat
1
390
Developers Are Difficult by Andrew Noonan
Avatar for API Strategy & Practice Conference apistrat
0
140

Other Decks in Technology

See All in Technology
Oracle Cloud Observability and Management Platform - OCI 運用監視サービス概要 -
Avatar for oracle4engineer oracle4engineer
PRO
2
14k
GitHub Copilot CLI を使いやすくしよう
Avatar for Yuta Matsumura tsubakimoto_s
0
110
生成AIと余白 〜開発スピードが向上した今、何に向き合う？〜
Avatar for KAKEHASHI kakehashi
PRO
0
170
ECS障害を例に学ぶ、インシデント対応に備えた AIエージェントの育て方 / How to develop AI agents for incident response with ECS outage
Avatar for iselegant iselegant
4
430
データの整合性を保ちたいだけなんだ
Avatar for ShoheiMitani shoheimitani
8
3.2k
20260208_第66回 コンピュータビジョン勉強会
Avatar for KeiichiIto1978 keiichiito1978
0
200
Context Engineeringが企業で不可欠になる理由
Avatar for Hirosato Gamo hirosatogamo
PRO
3
680
学生・新卒・ジュニアから目指すSRE
Avatar for Hiroya Onoe hiroyaonoe
2
770
ブロックテーマ、WordPress でウェブサイトをつくるということ / 2026.02.07 Gifu WordPress Meetup
Avatar for Toro_Unit (Hiroshi Urabe) torounit
0
210
AIが実装する時代、人間は仕様と検証を設計する
Avatar for Gota gotalab555
1
600
20260204_Midosuji_Tech
Avatar for Takuya Yonezawa takuyay0ne
1
160
Amazon Bedrock Knowledge Basesチャンキング解説！
Avatar for 野口碧生 aoinoguchi
0
170

Featured

See All Featured
JAMstack: Web Apps at Ludicrous Speed - All Things Open 2022
Avatar for David Neal reverentgeek
1
350
From π to Pie charts
Avatar for Rasagy Sharma rasagy
0
130
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
379
71k
Game over? The fight for quality and originality in the time of robots
Avatar for Wayne Barker wayneb77
1
120
Docker and Python
Avatar for Tania Allard trallard
47
3.7k
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
302
51k
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
1
300
How To Speak Unicorn (iThemes Webinar)
Avatar for Michelle Schulp Hunt marktimemedia
1
380
Effective software design: The role of men in debugging patriarchy in IT @ Voxxed Days AMS
Avatar for Kenny Baas-Schwegler baasie
0
230
Tips & Tricks on How to Get Your First Job In Tech
Avatar for Honza Javorek honzajavorek
0
440
Heart Work Chapter 1 - Part 1
Avatar for Lake Fama lfama
PRO
5
35k
So, you think you're a good person
Avatar for Per Axbom axbom
PRO
2
1.9k

Transcript

  1. Is Your API Part of Your Marketing Plan? Is Marketing

    Part of Your API Plan?

  2. 1. Product? What is your API? 2. Feature? 3. Necessary

    Evil? 4. Internal Tool? 5. Marketing?

  3. Depends on how you look at it, I guess?

  4. Linden Tibbetts As of early 2015, IFTTT users ran 600

    million monthly recipes across 170 channels.

  5. When the cracks show in your marketing...

  6. Starting with the edge pieces

  7. Virtuous Cycle The Potential for an API’s Impact Think about

    compound interest: the interest earned on a deposit keeps on generating ever greater amounts of interest.

  8. API Changes Twitter and a dozen other API providers... A

    Quick Case Study

  9. Hackathons Devpost and plenty of other contests... A Quick Case

    Study

  10. Niche Users Code school students and other users outside what

    you expected... A Quick Case Study

  11. Marketing and development don’t end

  12. FOR MORE INFORMATION: • Thursday Bram • [email protected] • @thursdayb