Market-Driven API Business Models

By David White @ API Strategy & Practice Conference
San Francisco, October 23-24-25, 2013

Transcript

1. David White CCO FlightStats Market-Driven API Business Models
2. Company formed in 2001 Providing flight and airport APIs since 2005 First and foremost supplier of global flight status
3. Our solutions deliver value to major brands across the travel ecosystem
5. $0 $5,000 $10,000 $15,000 $20,000 $25,000 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Income API Expenses
6. Happy ending, right?
7. If you do something right long enough, it will end up being wrong.
11. Mitigating your risk •  Keep the contract term short •  Set upper limits or use tiered pricing •  Avoid revenue sharing on advertising •  Anticipate abuse and preclude in your terms and conditions •  Keep innovating – new services give you leverage
12. Lessons learned •  Put yourself in your customers shoes •  Watch for fundamental shifts in market economics - adapt •  Find the most flexible API management platform •  Don’t let your contract or AP department dictate your option •  Be flexible and share the risk
13. David White CCO FlightStats Questions? david.white@flightstats.com