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Using APIs to Enhance Your Business Value Network

Using APIs to Enhance Your Business Value Network

Andy Jones, Technical Director EMEA
Session: Business Models
API Strategy & Practice Conference, Amsterdam 2014

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  1. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Using

    APIs to Enhance Your Business Value Network Andy Jones, Technical Director EMEA [email protected]
  2. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Leader

    - Gartner Magic Quadrant 2013 Application Services Governance • Best Vision for: API Management SOA Governance • Comprehensive and well integrated offering • Leading market understanding The Gartner document is available upon request.*Gartner, Inc., Magic Quadrant for Application Services Governance by Paolo Malinverno, Daryl C. Plummer, Gordon Van Huizen, August 8th 2013.
  3. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. {

    re: Invent } Your Business with APIs { re:invent } Channels with APIs • Accelerate outreach across digital channels, drive partner adoption, monetize your digital assets and provide deep insights to optimize your digital transformation. { re:invent } Applications with APIs • Leverage SOA Governance as the foundation for Enterprise APIs. Reinvent the way you build your applications. { re:invent } Datacenter with APIs • Provide greater flexibility and efficiency to IT by decoupling your datacenter with APIs
  4. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Capture

    new Opportunities with APIs  Drive Innovation  Increase Reach  Support New Devices  Discover New Business Models  Increase Partner Network
  5. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Accelerate

    & Monetize Digital Channels • Direct customer contact with an engaging experience on any channel or device, at any moment • Expose data/functionality to selected business partners • Expose data/functionality to unknown business partners • Create new service/product propositions Capabilities • Orchestration • Mediation • Scripting • Caching/Paging • Security Capabilities • Licensing • Quota Management • Provisioning • Documentation
  6. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. The

    API Platform Transform & Secure Publish Monetize Dev. Adoption API SOAP to REST Mobile- Optimization OAuth Mediation Analytics API Documentation Applications and Services Apps API Producers API Consumers
  7. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. American

    Express • API Program to support B2B (stored value cards), and Cloud-based B2D (micro- payments) initiatives. • Launch new products, engage new competitive markets • Global Financial Institution • Major card issuer • Payment processing What they did • Developer Portal • Service termination • High volume throughput What they needed
  8. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Telus

    • Initial focus project – API program for information sharing with business partners • SOA Governance Platform for internal application re-platforming • B2B Security • SOA lifecycle management • Canadian Telco • National triple-play • Looking for differentiation What they did What they needed
  9. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Meridian

    • Exploit growth in demand for monitoring Internet of Things by extending use to third party devices • Convert closed system to SaaS – mzerocloud • Bring a mature solution to an emerging market • Protocol Mediation • Transformation • Orchestration • Licensing • Self service kiosk manufacturer • Wide ecosystem of suppliers • Existing application for monitoring What they did What they needed
  10. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Summary

    • New data sources • Old data sources • Existing applications • Analyze your Business • Accelerate Digital Channels • Monetize Digital Assets
  11. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Using

    APIs to Enhance Your Business Value Network Andy Jones, Technical Director EMEA [email protected]