The AppsFlyer Architecture

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2. What is AppsFlyer? Mobile Attribution Measurement and Analytics
4. What is AppsFlyer?
5. Growth Daily Events
6. Tech Stack THEN... NOW
7. Preference for Clustered, Masterless Technologies
8. Let’s drill down
9. System Structure
10. Architectural Patterns @ AppsFlyer
11. EDA
12. SOA (AKA Microservices)
13. DSL
14. (url (base-url "http://example.partner.net") (path "tracking" "pixel") (qs ["amount" (message-param :monetary)] ["subid" clickid] ["eventName" (message-mapped-param :in-app-event :event_name)] ["eventValue" event-value])) http://example.partner.net/tracking/pixel?amount=5USD&subid=xyz123&eventName=in-app-purchase&eventValue=5 Generate UI “Render” url {:monetary "5USD" :in-app-event {:attribution {:clickid "xyz123"} :event_name "in-app-purchase" :event_value "5"}} Context
15. Event Sourcing/ CQRS
16. Shared Nothing
17. FRP/ Reactive UI (hoplon.io)
18. Infrastructure
21. Consul
22. Graphite
23. Santa - Continuous Deployment
24. Stability Patterns
26. Queues Everywhere
27. Back-pressure
28. Timeouts
29. Circuit Breaker
33. Questions?