Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Using Authentic Content to Engage an Audience t...

Jonathan Wong
April 22, 2015
Business
0
80

Using Authentic Content to Engage an Audience that Hates Your Brand - An Internet Explorer Case Study

Case study presentation for iMedia Brand Summit 2015 on our Inori Aizawa campaign.

Jonathan Wong

April 22, 2015
Tweet

More Decks by Jonathan Wong

See All by Jonathan Wong
Do You Have a Pulse? Identifying The Traits That Make Great Product Managers
armchairtheorist
0
380
Product Management Fundamentals
armchairtheorist
0
270
Let's Squadify! Lessons Learnt Transitioning from a Component Team Model to a Squad-Based Model
armchairtheorist
0
310
Introduction to Product Management
armchairtheorist
1
560
Introduction to Bitcoin and Cryptocurrencies
armchairtheorist
1
89
Defining the Modern Product Manager
armchairtheorist
0
120
Internet Explorer: Using Anime to Engage an Audience that Hates Your Brand
armchairtheorist
0
590
Browser You Loved to Hate
armchairtheorist
0
68
Marketing the World's Most Popular Browser Through Games
armchairtheorist
0
48

Other Decks in Business

See All in Business
株式会社B4A 会社紹介
b4a
0
6.4k
Owned株式会社　採用ピッチ
owned_recruit
PRO
0
660
3分でわかるDomuz（採用資料）
kimpachi_d
0
19k
株式会社Plott Company Deck
plott
0
490
株式会社10X - Company Deck
10xinc
88
1.4M
VISASQ: ABOUT US
eikohashiba
15
480k
国立大学法人等職員仕事ガイド（北海道地区）
univstaffhokkaido
0
320
Srush Company Deck
tomomifuruya
0
3.8k
株式会社CINC 会社案内/Company introduction
cinchr
6
50k
2025.02_中途採用資料.pdf
superstudio
PRO
0
61k
【キャリア採用】BuySell Technologies会社説明資料
buyselltechnologies
2
82k
アマチュア技術広報の振り返りと目標
bicstone
2
300

Featured

See All Featured
Testing 201, or: Great Expectations
jmmastey
41
7.2k
Unsuck your backbone
ammeep
669
57k
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
3.7k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
33
2k
A Philosophy of Restraint
colly
203
16k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
The World Runs on Bad Software
bkeepers
PRO
67
11k
Building Flexible Design Systems
yeseniaperezcruz
328
38k
Building a Modern Day 
E-commerce SEO Strategy
aleyda
38
7.1k
Reflections from 52 weeks, 52 projects
jeffersonlam
348
20k
Being A Developer After 40
akosma
89
590k
How to train your dragon (web standard)
notwaldorf
90
5.8k

Transcript

  1. None
  2. None
  3. None
  4. None
  5. None
  6. None
  7. None
  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None
  21. None
  22. None
  23. None
  24. None
  25. None
  26. None