SEO with free to use tools (#seobenelux)

Discover the art of doing SEO the “Dutch way” with Arnout, a seasoned SEO expert with over 15 years of experience working for some of the world’s biggest companies. In this unique session, Arnout will challenge the notion that effective SEO requires expensive tools by sharing cost-effective strategies and clever hacks that deliver powerful results.

Transcript

1. How to do SEO with free tools By Arnout Hellemans Arnout Hellemans | @hellemans |#SEOBenelux
2. Who is Arnout Hellemans? Arnout Hellemans | @hellemans #SEOBenelux 2
3. 3 pillars of SEO? •Popularity (links?) •Content (what to write?) •Indexability / UX (can it be consumed?) Arnout Hellemans | @hellemans |#SEOBenelux 3
4. GA4 for SEO Arnout Hellemans | @hellemans |#SEOBenelux
5. Must have report in GA for SEO •Page contains 404 title with source / medium Arnout Hellemans | @hellemans |#SEOBenelux 5
6. Filter pages on the 404 page titles Arnout Hellemans | @hellemans |#SEOBenelux 6
7. Actions on 404 title traffic •301 redirect the 404 pages to relevant pages. •If you find any paid traffic clicks fix these paid ads. Arnout Hellemans | @hellemans |#SEOBenelux 7
8. Google Search Console Arnout Hellemans | @hellemans |#SEOBenelux
9. Arnout Hellemans | @hellemans |#SEOBenelux 9
10. Sheets add-in Arnout Hellemans | @hellemans |#SEOBenelux
11. https://searchanalyticsforsheets.com/ Arnout Hellemans | @hellemans |#SEOBenelux 11
12. SearchAnalytics for Sheets tips •Don’t filter requests on the API •Combine Keyword and Landing page •Link sheet with Looker Studio for advanced analysis Arnout Hellemans | @hellemans |#SEOBenelux 12
13. Bigger site or more data? •Don’t use the native connector in GDS •Use API with a your own Data store (like BigQuery) Arnout Hellemans | @hellemans |#SEOBenelux 13
14. Alternatively use https://omt.tips/branch-tools Arnout Hellemans | @hellemans |#SEOBenelux 14
15. Bing webmaster tools Arnout Hellemans | @hellemans |#SEOBenelux
16. Import verified sites from GSC through login with Google Arnout Hellemans | @hellemans |#digitalzone21 16
17. Backlink data and response codes Arnout Hellemans | @hellemans |#SEOBenelux 17
18. Data on •Broken links ending on 4xx and 5xx •https://www.bing.com/webmaster/repo rts/crawl/information?url= Arnout Hellemans | @hellemans |#SEOBenelux 18
19. Free Backlink data (for your site and competitors) Arnout Hellemans | @hellemans |#SEOBenelux
20. Backlink data Arnout Hellemans | @hellemans |#SEOBenelux 20
21. Compare backlink data Arnout Hellemans | @hellemans |#SEOBenelux 21
22. Keyword research Arnout Hellemans | @hellemans |#SEOBenelux 22
24. MS Clarity •Heatmaps •Session Replays •Unique user insights Arnout Hellemans | @hellemans |#SEOBenelux 24
25. The SERP (for your site and competitors) Arnout Hellemans | @hellemans |#SEOBenelux
26. The SERP •Autocomplete •Elements; images, shopping feed, video, transactional content, forum content? •People Also Ask Arnout Hellemans | @hellemans |#SEOBenelux 26
27. Handy chrome extentions Arnout Hellemans | @hellemans |#SEOBenelux
29. SEOquake •https://omt.tips/Pmf •Download SERPS •Basic online on-page data •Shares your data with Semrush Arnout Hellemans | @hellemans |#SEOBenelux 29
31. Detailed SEO •https://omt.tips/detailed-seo •Extensive online on-page data Arnout Hellemans | @hellemans |#SEOBenelux 31
33. Core Serp Vitals •https://omt.tips/mnI •CWV SERP scores for all websites Arnout Hellemans | @hellemans |#SEOBenelux 33
35. <View Rendered Source> •https://omt.tips/chrome-view-rendered -source •See raw HTML and Rendered HTML and the differences. Arnout Hellemans | @hellemans |#SEOBenelux 35
37. Redirect Path •https://omt.tips/chrome-redirect-path •Great to easily check the response code. Arnout Hellemans | @hellemans |#SEOBenelux 37
39. Capo •https://omt.tips/capo-head-order •Great and simple to to change your head order for faster loading. Arnout Hellemans | @hellemans |#SEBenelux 39
41. Free domain alerts . com •Monitor SSL expiration •Monitor domain expiration Arnout Hellemans | @hellemans |#SEOBenelux 41
42. Crawling tools Arnout Hellemans | @hellemans |#SEOBenelux
43. Crawling tools •https://alphacrawler.pro/ (free with ads) •https://sitebulb.com/download/ (free 14 day trial) •https://www.screamingfrog.co.uk/seo-s pider/#features-single (free for max 500 pages) Arnout Hellemans | @hellemans |#SEBenelux 43
44. Feel free to connect @hellemans on twitter Arnout Hellemans on Linkedin For questions ;-) Arnout Hellemans | @hellemans #SEOBenelux 44