Immersive Tools For Business Growth

The evolution of immersive marketing has seen businesses adopt virtual reality, augmented reality technology in creating content for customer engagement.

This presentation was made at the Digital Skills Masterclass For Female Entrepreneurs hosted and organized by Paritie Dynamic Enterprise Limited.

The presentation was made by Arome Ibrahim

Transcript

1. IMMERSIVE TOOLS FOR BUSINESS GROWTH DIGITAL SKILL MASTERCLASS FOR FEMALE ENTREPRENEURS TOPIC:
2. AROME IBRAHIM Virtual Tour, VR & AR Developer, Co-founder Experis Immersive
3. IMMERSIVE TECHNOLOGY Immersive technology is an integration of virtual content with the physical environment in a way that allows the user to engage naturally with the blended reality. In an immersive experience, the user accepts virtual elements of their environment as part of the whole, potentially becoming less conscious that those elements are not part of physical reality.
4. VIRTUAL REALITY (VR) A digital environment that replaces the user’s physical surroundings.
5. AUGMENTED REALITY (AR) A digital content that is superimposed over a live stream of the physical environment.
6. MIXED REALITY (MR) An integration of virtual content and the real world environment that enables interaction among elements of both.
7. IMMERSIVE MARKETING TOOLS FOR BUSINESS GROWTH HANDS ON
8. WHY IMMERSIVE MARKETING WORKS Digital storytelling has become one of the norms in digital marketing. It is no news that people connect to stories well. The idea behind providing immersive experiences is placing the customers inside the story. This becomes even more effective when the experiences are relatable and real-life. Such a three-dimensional approach towards the story trend is all set to take marketing to new heights in the upcoming years.
9. #1 PROVIDES SEAMLESS EXPERIENCES An immersive experience engages the customer positively with a brand. It enables a brand to truly connect with the customers by providing a platform for them to interact with what it has to offer. This helps in creating an impactful experience by providing them the scope to explore the possibilities that can be of help to them. Detailed visuals can help in providing seamless experiences to customers.
10. #2 BUILDS STRONG CONNECTIONS The immersive technologies can be utilised to create and provide meaningful experiences to customers. Such improved levels of transparency and honesty help in building credibility for a brand. As a result, customers begin to trust these brands. This enables brands to retain customers.
11. #3 MAKES A BRAND RELATABLE The immersive technologies can be utilised to create and provide meaningful experiences to customers. Such improved levels of transparency and honesty help in building credibility for a brand. As a result, customers begin to trust these brands. This enables brands to retain customers.
12. #4 IMPROVED SALES Owing to the engaging nature of immersive marketing, it helps in drawing more customers to a brand. This leads to prompt lead generation and, therefore, improved sales. Additionally, these immersive experiences will provide more exposure for your business and will aid in quick decision-making.
13. IMMERSIVE MARKETING TOOLS
14. GOOGLE MY BUSINESS Google My Business is a free tool created to help businesses manage their online presence across the Google platform. A Google My Business account (or listing, or profile) can be considered a combination of an online directory listing and a social media profile. As with an online directory, business owners create and claim ownership of their Google My Business listing and populate it with vital information such as hours, location, and photos. GET CUSTOMERS WITH A GREAT BUSINESS PROFILE
16. GOOGLE STREET VIEW Street View is a virtual representation of our surroundings on Google Maps, consisting of millions of panoramic images. Street View’s content comes from two sources - Google and contributors. Through our collective efforts, we enable people everywhere to virtually explore the world. When searching for businesses, consumers use mapping products 44% of the time.Build trust and attract customers to your door — offer a high-quality virtual tour that leads them from the street to your storefront and right inside your business. ENGAGE YOUR CUSTOMERS, DRIVE BUSINESS
17. There is hardly any doubt about the fact that the future of business marketing and growth is immersive. Such experiences expand an activity beyond a single event and appeal to all the senses. It also includes an element of surprise and makes the experience memorable. Therefore, it holds immense potential in business growth. THANK YOU
18. QUESTIONS??