Let's Talk About Real-Time Bidding (RTB)

Overview of ad-tech ecosystem and RTB

Transcript

1. Let’s Talk About Real-Time Bidding (RTB) Ashik Uzzaman Sr Software Engineer, TubeMogul Date: 16th July 2016 Organized By: JUGBD
2. What is RTB? RTB (Real Time Bidding) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.
3. Ad Tech Ecosystem
4. How RTB Works?
5. Demand Side Platform (DSP) A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. • Real-time bidding (RTB) & audience buying • Centralized campaign management, tracking and reporting • Optimization to meet advertiser’s objective TubeMogul falls in this space in the ad tech industry.
6. About TubeMogul TubeMogul is an enterprise software company for brand advertising. TubeMogul’s platform streamlines the media planning and buying process across digital channels as well as traditional television, enabling brand marketers to measure reach, frequency and impact of their advertising. TubeMogul’s programmatic software platform leverages real-time bidding (RTB) technology to help major brands, advertising agencies, trading desks, and publishers scale advertising to global audiences across multiple screens and channels.
7. Life Cycle of an Ad
8. Bidding Evaluation
9. Questions? Thank You Check out https://www.tubemogul.com/engineering/