Hacking Conversions

Here are the slides I used at a presentation a few years ago. They tall the story on their own with 10 essential tips to make your landing pages easier to use, more trustworthy, and more focused and therefore convert more visitors into customers or leads.

Transcript

1. HACKING CONVERSIONS HEIDI PUNGARTNIK
2. PROBLEM YOU SUCK AT DESIGN.
3. L S D
4. LAZY SKEPTICAL DISTRACTED EASY TO USE TRUSTWORTHY FOCUSED
5. LAZY SKEPTICAL DISTRACTED EASY TO USE TRUSTWORTHY FOCUSED
6. #1: HAVE A BUTTON.
7. GITHUB
9. #1: HAVE A BUTTON. • USE CONTRASTNG COLORS AND STYLES • REPEAT CTA THROUGHOUT THE PAGE • TEST MICROCOPY
10. #2: GUIDE
11. BOOTSTRAPPING DESIGN
12. BOOTSTRAPPING DESIGN
13. BOOTSTRAPPING DESIGN
14. #2: GUIDE • USE HIERARCHY TO SHOW IMPORTANCE • CLEAN UP YOUR LP DESIGN
15. #3: SHORTEN YOUR FORMS
16. DROPBOX
17. #3: SHORTEN YOUR FORMS • ASK FOR AS LITTLE INFO AS POSSIBLE • GENERATE/STORE DATA AND PREPOPULATE FIELDS
18. LAZY SKEPTICAL DISTRACTED EASY TO USE TRUSTWORTHY FOCUSED
19. #4: BE CONSISTENT.
20. TWITTER BOOSTRAP
21. TWITTER BOOSTRAP
22. #4: BE CONSISTENT. • STICK TO THE SAME COLOURS AND FONTS • EXPAND BRANDING INTO YOUR ADS AND SOCIAL PROFILES
23. #5: SHOW
24. UBUNTU
25. #5: SHOW • SHOW ACTUAL IMAGES OF YOUR PRODUCT • NO STOCK PHOTOS (BUSINESS PORN)
26. #6: LEVERAGE TRUST
28. #6: LEVERAGE TRUST • INCLUDE LOGOS OF PARTNERS AND PAY- MENT PROCESSORS • SHOW SOCIAL PROOF
29. LAZY SKEPTICAL DISTRACTED EASY TO USE TRUSTWORTHY FOCUSED
30. #7: SINGLE OFFER
31. LETSFRECKLE APP
33. #7: SINGLE OFFER THAT’S IT.
34. #8: NO LINKS
36. #8: NO LINKS • BECAUSE VISITORS == EXPENSIVE
37. #9: LESS OPTIONS
38. 24 6
39. 600%
40. #9: LESS OPTIONS • ACCORDING TO QUICKSPROUT, 2-5 OPTIONS IS BEST FOR SAAS
41. #10: TEST
42. #10: TEST • A/B TESTING
43. THE END. FOLLOW: ASHOCKA18