• Many students will go on to work within established businesses • Value in equipping graduates and researchers with skills, skill translation, and living-lab experience • Competitive graduates at all levels Assumptions • Placements = competitive graduates and post docs • Businesses have transformation initiatives that researchers/students can solve in a placement timescale Barriers • Timeframes of study • Supervisor approval or secondment length • Depth and breadth of private sector network Culture • Encouragement of placements & secondments • Perceived value of socsci to business Operations • Staff time to support • Mentorship balance academic/business • Stipend for time • The right transformation project Metrics • Employability competitiveness • Transformational goals of project