8.12 Planning for Virtual Event Fundraiser featuring GFS Events

8.12 Planning for Virtual Event Fundraiser featuring GFS Events

Transcript

1. Planning A Successful Virtual Fundraiser
   Guest Presenter: Gazala Uradnik
   GFS Events
   

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2. About Auctria
   ● 29K event
   fundraisers
   ● 3.3 million bidders
   ● 1.8 million items
   ● Over $170 million
   raised
   

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8. In-Person Virtual
   

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9. What A Virtual
   Event Looks
   Like →
   

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14. TIMING STRUCTURE PLATFORM
    MARKETING OUTREACH YOUR STORY
    

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15. 3 hours in person = 3 hour virtually
    1. 2-3 days
    2. Week of Giving
    3. Month
    TIMING
    

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16. Components
    ❏ Auction
    ❏ Raise the Paddle
    ❏ Table Captain Model
    Introduce...
    ❏ Zoom Cocktail / Happy Hour
    ❏ Hybrid / Home Party
    STRUCTURE
    

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17. PLATFORM
    Auctria
    MailChimp, Constant Contact
    Give Lively, Classy
    RaceJoy
    Live Stream, YouTube
    Website
    

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18. MARKETING
    ❏ Newsletter
    ❏ Email
    ❏ Social Media
    ❏ Direct Invitation
    

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22. DONOR OUTREACH
    Reaching out to donors and personally
    connecting with your donors will make the
    difference for your event
    

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25. How will you reach your donors?
    

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26. TABLE CAPTAIN VIRTUAL AMBASSADOR
    

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27. ● Videos
    ● Storytelling
    ● Equivalencies
    

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28. Can you picture your
    virtual event?
    

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30. IGNITE
    ❏ Goal:
    ● $500K (virtual)
    ● Original: $365K
    ❏ Timing:
    ● Week of Giving
    ❏ Structure:
    ● Online Auction
    ● Virtual Zoom call
    ❏ Marketing:
    ● Videos - auction items
    ● Video “Documentary”
    ● Kick-off video
    

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31. IGNITE’s
    Auctria
    Auction Page
    

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32. IGNITE’s
    Auctria
    Auction Profile Page
    

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33. IGNITE’s
    Auctria
    Donation Page
    

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34. IGNITE’s RESULTS
    $368,380
    2019 Net: $211,677
    2020 Net: 336,848
    

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36. Seattle Music Partners
    ❏ Goal:
    ● $60K (virtual)
    ● Past: $30K
    ❏ Timing:
    ● Week of Giving
    ❏ Structure:
    ● Raise the Paddle
    ❏ Marketing:
    ● Daily videos
    

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37. SMP Website’s
    Event Page
    

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38. SMP Website’s
    Event Page
    (cont’d)
    

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39. Full participation!
    

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40. SMP’s
    Auctria
    Donation Page
    

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41. Seattle Music Partners
    RESULTS
    65%
    Net higher than any in-person
    event they had in the past
    

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43. Snoqualmie Valley Schools Foundation
    ❏ Goal:
    ● $115K (virtual)
    ❏ Timing:
    ● Week of Giving
    ❏ Structure:
    ● Online donations
    ❏ Marketing:
    ● Daily videos
    ● Facebook LIVE
    ● Newsletter
    

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44. SVSF’s
    Auctria
    Landing Page
    

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46. SVSF’s
    Auctria
    Donation Page
    

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48. SVSF’s RESULTS
    95%
    Higher than any in-person
    event they had in the past
    

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50. RECAP
    ● Define your goals and budget
    ● Determine the key players
    ● Solidify all elements:
    ○ Timing
    ○ Structure
    ○ Virtual platform
    ○ Marketing
    ○ Donor outreach
    

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51. Auctria’s Role in Virtual Event
    Live Streaming Device
    Bidding Device
    Using Auctria
    

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52. Live Auction Controller
    Let the is soar
    Administrator View Bidder View
    

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53. Live Auction Page: paddle raise bidder view
    

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54. Live Fundraising Thermometer
    

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55. Stay in Touch
    with Auctria
    @auctria
    Email: hello@auctria.com
    8/19 FB Live: Event Ops
    8/26 FB Live: Auction Items
    9/2 Webinar: Using Auctria
    Live Demos Weekly
    FB Group: Auction Team Talk
    

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