8.12 Planning for Virtual Event Fundraiser featuring GFS Events

8.12 Planning for Virtual Event Fundraiser featuring GFS Events

Transcript

1. Planning A Successful Virtual Fundraiser Guest Presenter: Gazala Uradnik GFS Events
2. About Auctria • 29K event fundraisers • 3.3 million bidders • 1.8 million items • Over $170 million raised
8. In-Person Virtual
9. What A Virtual Event Looks Like →
14. TIMING STRUCTURE PLATFORM MARKETING OUTREACH YOUR STORY
15. 3 hours in person = 3 hour virtually 1. 2-3 days 2. Week of Giving 3. Month TIMING
16. Components ❏ Auction ❏ Raise the Paddle ❏ Table Captain Model Introduce... ❏ Zoom Cocktail / Happy Hour ❏ Hybrid / Home Party STRUCTURE
17. PLATFORM Auctria MailChimp, Constant Contact Give Lively, Classy RaceJoy Live Stream, YouTube Website
18. MARKETING ❏ Newsletter ❏ Email ❏ Social Media ❏ Direct Invitation
22. DONOR OUTREACH Reaching out to donors and personally connecting with your donors will make the difference for your event
25. How will you reach your donors?
26. TABLE CAPTAIN VIRTUAL AMBASSADOR
27. • Videos • Storytelling • Equivalencies
28. Can you picture your virtual event?
30. IGNITE ❏ Goal: • $500K (virtual) • Original: $365K ❏ Timing: • Week of Giving ❏ Structure: • Online Auction • Virtual Zoom call ❏ Marketing: • Videos - auction items • Video “Documentary” • Kick-off video
31. IGNITE’s Auctria Auction Page
32. IGNITE’s Auctria Auction Profile Page
33. IGNITE’s Auctria Donation Page
34. IGNITE’s RESULTS $368,380 2019 Net: $211,677 2020 Net: 336,848
36. Seattle Music Partners ❏ Goal: • $60K (virtual) • Past: $30K ❏ Timing: • Week of Giving ❏ Structure: • Raise the Paddle ❏ Marketing: • Daily videos
37. SMP Website’s Event Page
38. SMP Website’s Event Page (cont’d)
39. Full participation!
40. SMP’s Auctria Donation Page
41. Seattle Music Partners RESULTS 65% Net higher than any in-person event they had in the past
43. Snoqualmie Valley Schools Foundation ❏ Goal: • $115K (virtual) ❏ Timing: • Week of Giving ❏ Structure: • Online donations ❏ Marketing: • Daily videos • Facebook LIVE • Newsletter
44. SVSF’s Auctria Landing Page
46. SVSF’s Auctria Donation Page
48. SVSF’s RESULTS 95% Higher than any in-person event they had in the past
50. RECAP • Define your goals and budget • Determine the key players • Solidify all elements: ◦ Timing ◦ Structure ◦ Virtual platform ◦ Marketing ◦ Donor outreach
51. Auctria’s Role in Virtual Event Live Streaming Device Bidding Device Using Auctria
52. Live Auction Controller Let the is soar Administrator View Bidder View
53. Live Auction Page: paddle raise bidder view
54. Live Fundraising Thermometer
55. Stay in Touch with Auctria @auctria Email: hello@auctria.com 8/19 FB Live: Event Ops 8/26 FB Live: Auction Items 9/2 Webinar: Using Auctria Live Demos Weekly FB Group: Auction Team Talk