8.12 Planning for Virtual Event Fundraiser featuring GFS Events

Transcript

1. Planning A Successful Virtual Fundraiser Guest Presenter: Gazala Uradnik GFS

   Events

2. About Auctria • 29K event fundraisers • 3.3 million bidders

   • 1.8 million items • Over $170 million raised
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8. In-Person Virtual

9. What A Virtual Event Looks Like →

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14. TIMING STRUCTURE PLATFORM MARKETING OUTREACH YOUR STORY

15. 3 hours in person = 3 hour virtually 1. 2-3

    days 2. Week of Giving 3. Month TIMING

16. Components ❏ Auction ❏ Raise the Paddle ❏ Table Captain

    Model Introduce... ❏ Zoom Cocktail / Happy Hour ❏ Hybrid / Home Party STRUCTURE

17. PLATFORM Auctria MailChimp, Constant Contact Give Lively, Classy RaceJoy Live

    Stream, YouTube Website

18. MARKETING ❏ Newsletter ❏ Email ❏ Social Media ❏ Direct

    Invitation
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22. DONOR OUTREACH Reaching out to donors and personally connecting with

    your donors will make the difference for your event
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25. How will you reach your donors?

26. TABLE CAPTAIN VIRTUAL AMBASSADOR

27. • Videos • Storytelling • Equivalencies

28. Can you picture your virtual event?

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30. IGNITE ❏ Goal: • $500K (virtual) • Original: $365K ❏

    Timing: • Week of Giving ❏ Structure: • Online Auction • Virtual Zoom call ❏ Marketing: • Videos - auction items • Video “Documentary” • Kick-off video

31. IGNITE’s Auctria Auction Page

32. IGNITE’s Auctria Auction Profile Page

33. IGNITE’s Auctria Donation Page

34. IGNITE’s RESULTS $368,380 2019 Net: $211,677 2020 Net: 336,848

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36. Seattle Music Partners ❏ Goal: • $60K (virtual) • Past:

    $30K ❏ Timing: • Week of Giving ❏ Structure: • Raise the Paddle ❏ Marketing: • Daily videos

37. SMP Website’s Event Page

38. SMP Website’s Event Page (cont’d)

39. Full participation!

40. SMP’s Auctria Donation Page

41. Seattle Music Partners RESULTS 65% Net higher than any in-person

    event they had in the past
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43. Snoqualmie Valley Schools Foundation ❏ Goal: • $115K (virtual) ❏

    Timing: • Week of Giving ❏ Structure: • Online donations ❏ Marketing: • Daily videos • Facebook LIVE • Newsletter

44. SVSF’s Auctria Landing Page

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46. SVSF’s Auctria Donation Page

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48. SVSF’s RESULTS 95% Higher than any in-person event they had

    in the past
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50. RECAP • Define your goals and budget • Determine the

    key players • Solidify all elements: ◦ Timing ◦ Structure ◦ Virtual platform ◦ Marketing ◦ Donor outreach

51. Auctria’s Role in Virtual Event Live Streaming Device Bidding Device

    Using Auctria

52. Live Auction Controller Let the is soar Administrator View Bidder

    View

53. Live Auction Page: paddle raise bidder view

54. Live Fundraising Thermometer

55. Stay in Touch with Auctria @auctria Email: hello@auctria.com 8/19 FB

    Live: Event Ops 8/26 FB Live: Auction Items 9/2 Webinar: Using Auctria Live Demos Weekly FB Group: Auction Team Talk
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