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8.12 Planning for Virtual Event Fundraiser featuring GFS Events

99f7972d7612e99273b908ba255b8bbf?s=47 Auctria
August 12, 2020
Technology
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200

8.12 Planning for Virtual Event Fundraiser featuring GFS Events

8.12 Planning for Virtual Event Fundraiser featuring GFS Events

99f7972d7612e99273b908ba255b8bbf?s=128

Auctria

August 12, 2020
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Transcript

  1. Planning A Successful Virtual Fundraiser Guest Presenter: Gazala Uradnik GFS

    Events

  2. About Auctria • 29K event fundraisers • 3.3 million bidders

    • 1.8 million items • Over $170 million raised
  3. None
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  8. In-Person Virtual

  9. What A Virtual Event Looks Like →

  10. None
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  14. TIMING STRUCTURE PLATFORM MARKETING OUTREACH YOUR STORY

  15. 3 hours in person = 3 hour virtually 1. 2-3

    days 2. Week of Giving 3. Month TIMING

  16. Components ❏ Auction ❏ Raise the Paddle ❏ Table Captain

    Model Introduce... ❏ Zoom Cocktail / Happy Hour ❏ Hybrid / Home Party STRUCTURE

  17. PLATFORM Auctria MailChimp, Constant Contact Give Lively, Classy RaceJoy Live

    Stream, YouTube Website

  18. MARKETING ❏ Newsletter ❏ Email ❏ Social Media ❏ Direct

    Invitation
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  22. DONOR OUTREACH Reaching out to donors and personally connecting with

    your donors will make the difference for your event
  23. None
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  25. How will you reach your donors?

  26. TABLE CAPTAIN VIRTUAL AMBASSADOR

  27. • Videos • Storytelling • Equivalencies

  28. Can you picture your virtual event?

  29. None

  30. IGNITE ❏ Goal: • $500K (virtual) • Original: $365K ❏

    Timing: • Week of Giving ❏ Structure: • Online Auction • Virtual Zoom call ❏ Marketing: • Videos - auction items • Video “Documentary” • Kick-off video

  31. IGNITE’s Auctria Auction Page

  32. IGNITE’s Auctria Auction Profile Page

  33. IGNITE’s Auctria Donation Page

  34. IGNITE’s RESULTS $368,380 2019 Net: $211,677 2020 Net: 336,848

  35. None

  36. Seattle Music Partners ❏ Goal: • $60K (virtual) • Past:

    $30K ❏ Timing: • Week of Giving ❏ Structure: • Raise the Paddle ❏ Marketing: • Daily videos

  37. SMP Website’s Event Page

  38. SMP Website’s Event Page (cont’d)

  39. Full participation!

  40. SMP’s Auctria Donation Page

  41. Seattle Music Partners RESULTS 65% Net higher than any in-person

    event they had in the past
  42. None

  43. Snoqualmie Valley Schools Foundation ❏ Goal: • $115K (virtual) ❏

    Timing: • Week of Giving ❏ Structure: • Online donations ❏ Marketing: • Daily videos • Facebook LIVE • Newsletter

  44. SVSF’s Auctria Landing Page

  45. None

  46. SVSF’s Auctria Donation Page

  47. None

  48. SVSF’s RESULTS 95% Higher than any in-person event they had

    in the past
  49. None

  50. RECAP • Define your goals and budget • Determine the

    key players • Solidify all elements: ◦ Timing ◦ Structure ◦ Virtual platform ◦ Marketing ◦ Donor outreach

  51. Auctria’s Role in Virtual Event Live Streaming Device Bidding Device

    Using Auctria

  52. Live Auction Controller Let the is soar Administrator View Bidder

    View

  53. Live Auction Page: paddle raise bidder view

  54. Live Fundraising Thermometer

  55. Stay in Touch with Auctria @auctria Email: hello@auctria.com 8/19 FB

    Live: Event Ops 8/26 FB Live: Auction Items 9/2 Webinar: Using Auctria Live Demos Weekly FB Group: Auction Team Talk
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