8.12 Planning for Virtual Event Fundraiser featuring GFS Events
Planning A Successful Virtual FundraiserGuest Presenter: Gazala UradnikGFS Events
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About Auctria● 29K eventfundraisers● 3.3 million bidders● 1.8 million items● Over $170 millionraised
In-Person Virtual
What A VirtualEvent LooksLike →
TIMING STRUCTURE PLATFORMMARKETING OUTREACH YOUR STORY
3 hours in person = 3 hour virtually1. 2-3 days2. Week of Giving3. MonthTIMING
Components❏ Auction❏ Raise the Paddle❏ Table Captain ModelIntroduce...❏ Zoom Cocktail / Happy Hour❏ Hybrid / Home PartySTRUCTURE
PLATFORMAuctriaMailChimp, Constant ContactGive Lively, ClassyRaceJoyLive Stream, YouTubeWebsite
MARKETING❏ Newsletter❏ Email❏ Social Media❏ Direct Invitation
DONOR OUTREACHReaching out to donors and personallyconnecting with your donors will make thedifference for your event
How will you reach your donors?
TABLE CAPTAIN VIRTUAL AMBASSADOR
● Videos● Storytelling● Equivalencies
Can you picture yourvirtual event?
IGNITE❏ Goal:● $500K (virtual)● Original: $365K❏ Timing:● Week of Giving❏ Structure:● Online Auction● Virtual Zoom call❏ Marketing:● Videos - auction items● Video “Documentary”● Kick-off video
IGNITE’sAuctriaAuction Page
IGNITE’sAuctriaAuction Profile Page
IGNITE’sAuctriaDonation Page
IGNITE’s RESULTS$368,3802019 Net: $211,6772020 Net: 336,848
Seattle Music Partners❏ Goal:● $60K (virtual)● Past: $30K❏ Timing:● Week of Giving❏ Structure:● Raise the Paddle❏ Marketing:● Daily videos
SMP Website’sEvent Page
SMP Website’sEvent Page(cont’d)
Full participation!
SMP’sAuctriaDonation Page
Seattle Music PartnersRESULTS65%Net higher than any in-personevent they had in the past
Snoqualmie Valley Schools Foundation❏ Goal:● $115K (virtual)❏ Timing:● Week of Giving❏ Structure:● Online donations❏ Marketing:● Daily videos● Facebook LIVE● Newsletter
SVSF’sAuctriaLanding Page
SVSF’sAuctriaDonation Page
SVSF’s RESULTS95%Higher than any in-personevent they had in the past
RECAP● Define your goals and budget● Determine the key players● Solidify all elements:○ Timing○ Structure○ Virtual platform○ Marketing○ Donor outreach
Auctria’s Role in Virtual EventLive Streaming DeviceBidding DeviceUsing Auctria
Live Auction ControllerLet the is soarAdministrator View Bidder View
Live Auction Page: paddle raise bidder view
Live Fundraising Thermometer
Stay in Touchwith Auctria@auctriaEmail: [email protected]8/19 FB Live: Event Ops8/26 FB Live: Auction Items9/2 Webinar: Using AuctriaLive Demos WeeklyFB Group: Auction Team Talk