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8.12 Planning for Virtual Event Fundraiser featuring GFS Events
Auctria
August 12, 2020
Technology
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8.12 Planning for Virtual Event Fundraiser featuring GFS Events
8.12 Planning for Virtual Event Fundraiser featuring GFS Events
Auctria
August 12, 2020
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Transcript
Planning A Successful Virtual Fundraiser Guest Presenter: Gazala Uradnik GFS
Events
About Auctria • 29K event fundraisers • 3.3 million bidders
• 1.8 million items • Over $170 million raised
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In-Person Virtual
What A Virtual Event Looks Like →
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TIMING STRUCTURE PLATFORM MARKETING OUTREACH YOUR STORY
3 hours in person = 3 hour virtually 1. 2-3
days 2. Week of Giving 3. Month TIMING
Components ❏ Auction ❏ Raise the Paddle ❏ Table Captain
Model Introduce... ❏ Zoom Cocktail / Happy Hour ❏ Hybrid / Home Party STRUCTURE
PLATFORM Auctria MailChimp, Constant Contact Give Lively, Classy RaceJoy Live
Stream, YouTube Website
MARKETING ❏ Newsletter ❏ Email ❏ Social Media ❏ Direct
Invitation
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DONOR OUTREACH Reaching out to donors and personally connecting with
your donors will make the difference for your event
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How will you reach your donors?
TABLE CAPTAIN VIRTUAL AMBASSADOR
• Videos • Storytelling • Equivalencies
Can you picture your virtual event?
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IGNITE ❏ Goal: • $500K (virtual) • Original: $365K ❏
Timing: • Week of Giving ❏ Structure: • Online Auction • Virtual Zoom call ❏ Marketing: • Videos - auction items • Video “Documentary” • Kick-off video
IGNITE’s Auctria Auction Page
IGNITE’s Auctria Auction Profile Page
IGNITE’s Auctria Donation Page
IGNITE’s RESULTS $368,380 2019 Net: $211,677 2020 Net: 336,848
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Seattle Music Partners ❏ Goal: • $60K (virtual) • Past:
$30K ❏ Timing: • Week of Giving ❏ Structure: • Raise the Paddle ❏ Marketing: • Daily videos
SMP Website’s Event Page
SMP Website’s Event Page (cont’d)
Full participation!
SMP’s Auctria Donation Page
Seattle Music Partners RESULTS 65% Net higher than any in-person
event they had in the past
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Snoqualmie Valley Schools Foundation ❏ Goal: • $115K (virtual) ❏
Timing: • Week of Giving ❏ Structure: • Online donations ❏ Marketing: • Daily videos • Facebook LIVE • Newsletter
SVSF’s Auctria Landing Page
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SVSF’s Auctria Donation Page
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SVSF’s RESULTS 95% Higher than any in-person event they had
in the past
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RECAP • Define your goals and budget • Determine the
key players • Solidify all elements: ◦ Timing ◦ Structure ◦ Virtual platform ◦ Marketing ◦ Donor outreach
Auctria’s Role in Virtual Event Live Streaming Device Bidding Device
Using Auctria
Live Auction Controller Let the is soar Administrator View Bidder
View
Live Auction Page: paddle raise bidder view
Live Fundraising Thermometer
Stay in Touch with Auctria @auctria Email: hello@auctria.com 8/19 FB
Live: Event Ops 8/26 FB Live: Auction Items 9/2 Webinar: Using Auctria Live Demos Weekly FB Group: Auction Team Talk
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