Beautiful Event, No Attendees? Featuring Melissa Estepp

3 Myths of how your audience shows up
Knowing your audience target
#1 thing people forget to do when planning an event
5 strategies on event marketing

Transcript

1. Beautiful Event, No Attendees? Featuring Melissa Estepp
2. 40K Auctions & event fundraisers Over $400 Million raised using Auctria
4. ABOUT ME :
6. WHO ARE YOU ? Introduce yourself in the chat
7. Agenda: Beautiful Event, No Attendees? • 3 Myths of how your audience shows up • Knowing your audience target • #1 thing people forget to do when planning an event • 5 strategies on event marketing
8. So you just spent tons of money on planning and prepping for your event, but your audience turnout isn’t what you hoped?
9. MYTH # 1 EVERYONE KNOWS ABOUT MY EVENT
11. MYTH # 2 I Will Offend my Audience if I talk about my event too much
13. MYTH # 3 I posted one time and sent out an email my audience will see that and they will know
15. MELISSA, HOW OFTEN????? OFTEN, so much so that you feel like you are over marketing and reach EVERYWHERE.
16. BREAK THROUGH THE NOISE
17. FIRST: LOOK AT THE DATA.
18. SECOND: SPEND AS MUCH TIME advertising as you are planning the details of the event.
19. THIRD: DON’T ASSUME
20. FOURTH: GET LOUD and do something that STANDS OUT
21. FIFTH: Remember your WHY
22. @Premiereventsbymelissa Email: melissa@premiereventsbymelissa.com LET’S BE FRIENDS!!! CONNECT WITH ME
23. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk www.auctria.com + Launch