3 Myths of how your audience shows up Knowing your audience target #1 thing people forget to do when planning an event 5 strategies on event marketing
Beautiful Event, No Attendees?Featuring Melissa Estepp
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40K Auctions & event fundraisersOver $400 Million raised using Auctria
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Agenda:Beautiful Event, No Attendees?● 3 Myths of how your audience showsup● Knowing your audience target● #1 thing people forget to do whenplanning an event● 5 strategies on event marketing
So you just spent tons ofmoney on planning andprepping for your event, butyour audience turnout isn’twhat you hoped?
MYTH # 1EVERYONE KNOWS ABOUT MY EVENT
MYTH # 2I Will Offend my Audience if I talkabout my event too much
MYTH # 3I posted one time and sent out an email myaudience will see that and they will know
MELISSA, HOWOFTEN????? OFTEN, so much sothat you feel like youare over marketingand reachEVERYWHERE.
BREAK THROUGH THE NOISE
FIRST:LOOK AT THE DATA.
SECOND:SPEND AS MUCH TIME advertising asyou are planning the details of the event.
THIRD:DON’T ASSUME
FOURTH:GET LOUD and do something that STANDS OUT
FIFTH:Remember your WHY
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