logic supported. It’s your point of connection with your staff, your board, your patrons, your volunteers and the public at large. • Involve staff and your board in strategy sessions about your why. • Once you have your WHY then communicate it! Give your staff context for communicating it! Give opportunities to your Board members to articulate their STORY and how it links to your organization’s WHY. • Your entire team acts as megaphones on their personal outlets. • By taking the time to provide additional training, you can ensure the messages being shared conform to your organization’s STORY. • Having an all staff retreat or immersion is a great way to accomplish this!
event, take the time to prepare a fact sheet for the reporter by creating a press kit. • Don’t say you have written much of the story for the reporter – that will not be received well. • Provide important factual information. It will go a long way to building the story. • Include your press release, information about your organization, some compelling stories and answers to FAQ.
SWITCH BRANDS TO ONE ASSOCIATED WITH A GOOD CAUSE. 61% OF CONSUMERS ARE WILLING TO TRY A NEW BRAND OR ONE THEY’VE NEVER HEARD OF BECAUSE OF ITS ASSOCIATION WITH A PARTICULAR CAUSE. 50% OF GLOBAL CONSUMERS SAID THEY WOULD BE WILLING TO REWARD COMPANIES THAT GIVE BACK TO SOCIETY BY PAYING MORE FOR THEIR GOODS AND SERVICES. *according to a Corporate Social Responsibility Study by Cone Communications and Echo Research
kits to 200 individuals ∙ School supplies for 100 students ∙ Feed 30 families for 6 months ∙ Clothing & shoes for 250 children ∙ VIP visit for 20 of your team members ∙ Virtual Family Adoption ∙ Banner on all social media posts $5,000 ∙ Baby basics for 65 moms in shelters ∙ Safe heating for 20 families ∙ 100 family food boxes $2,000 ∙ 6 months of diapers ∙ 1 year of school lunches ∙ 20 Braille textbooks
to be BORING! •Start a friendly competition between your sponsors (think Peer to Peer) •Involve your sponsors in planning for next year’s event. Examples include: signature cocktail naming rights, photo booth prop sponsor, swag bag sponsor etc.
the different platforms to get your message front and center! • Develop a marketing plan and get each internal department on board (hopefully you already have this foundation) Overlay it with a press release calendar for major announcements and fundraising events---your calendar will end up like an onion—the more layers the better! • Research your target sponsor audience (this is not your other nonproﬁt friends). Look at the population you serve, where you are located, and the donors that you want to attract to your organization. • Make sure your messaging is making an impact—How can “the reader/viewer” beneﬁt from the information being shared? What’s the “hook”?