Gala and Beyond: How to Maximize Your Fundraising Video's Impact

Transcript

1. Gala and BEYOND How to Maximize Your Fundraising Videos Impact Wednesday July 29, 2026 Reuben Herzl / Groundmaking.com/learn
2. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
3. Agenda Auctria - Webinar - July 29, 2026 1 2 3 Rethinking the Investment In Video Design for Greater Impact Put Your Story To Work (Case Study) Gala and Beyond: How to Maximize Your Fundraising Video's Impact
4. Agenda Auctria - Webinar - July 29, 2026 1 2 3 Rethinking the Investment In Video Design for Greater Impact Put Your Story To Work (Case Study) Gala and Beyond: How to Maximize Your Fundraising Video's Impact
5. Agenda Auctria - Webinar - July 29, 2026 1 2 3 Rethinking the Investment In Video Design for Greater Impact Put Your Story To Work (Case Study) Gala and Beyond: How to Maximize Your Fundraising Video's Impact
6. Agenda Auctria - Webinar - July 29, 2026 1 2 3 Rethinking the Investment In Video Design for Greater Impact Put Your Story To Work (Case Study) Gala and Beyond: How to Maximize Your Fundraising Video's Impact
7. Agenda Auctria - Webinar - July 29, 2026 1 2 3 Rethinking the Investment In Video Design for Greater Impact Put Your Story To Work (Case Study) Gala and Beyond: How to Maximize Your Fundraising Video's Impact
8. 1 Rethinking the Investment in Video Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
9. Gala Program Reception (Lines?) Welcome and Invocation Mission Video (50-70% know nothing) Serve Meal, Socialize Live Auction Speaker Impact Video + Ask Speech or Paddle Raise Honoree Video Call to Action Thanks and Goodbye Raffle Pull or Party Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
10. Gala Program Reception (Lines?) Welcome and Invocation Mission Video (50-70% know nothing) Serve Meal, Socialize Live Auction Speaker Impact Video + Ask Speech or Paddle Raise Honoree Video Call to Action Thanks and Goodbye Raffle Pull or Party Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
11. Gala Program Slides? Slides? Auctria - Webinar - July 29, 2026 Reception (Lines?) Welcome and Invocation Mission Video (50-70% know nothing) Serve Meal, Socialize Live Auction Speaker Impact Video + Ask Speech or Paddle Raise Honoree Video Call to Action Thanks and Goodbye Raffle Pull or Party Gala and Beyond: How to Maximize Your Fundraising Video's Impact
12. DO NOT MAKE IT BETTER IF IT SHOULDN’T EXIST. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
13. 1 minute: How do you know if the video is a home run? 1. The event raises more money 2. The video is used for years 3. My board isn’t embarrassed 4. It wins awards 5. It changes lives Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
14. CONTENT CONTEXT Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
15. CONTENT CONTEXT Auctria - Webinar - July 29, 2026 ? X Gala and Beyond: How to Maximize Your Fundraising Video's Impact ? ?
16. CONTEXT Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
17. GOAL CONTEXT SITUATION AUDIENCE Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
18. ATTENTION CONTENT COMMUNICATION PERSUASION Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
19. CONTEXT Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
20. CONTENT CONTEXT Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
21. ATTENTION COMMUNICATION CONTENT PERSUASION CONTEXT GOAL SITUATION AUDIENCE Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
22. ATTENTION COMMUNICATION CONTENT PERSUASION CONTEXT GOAL SITUATION AUDIENCE Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
23. CONTENT CONTEXT Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact ?
24. CONTENT CONTEXT Auctria - Webinar - July 29, 2026 X Gala and Beyond: How to Maximize Your Fundraising Video's Impact
25. ATTENTION COMMUNICATION CONTENT PERSUASION CONTEXT GOAL SITUATION AUDIENCE Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
26. 1 minute: Where is your content “leaking”? 1. Attention 2. Communication 3. Persuasion 4. This is the wrong pyramid here… Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
27. 2 Design for Greater Impact Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
37. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
38. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
39. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
40. DO THE DOABLE. Auctria - Webinar - July 29, 2026 -WERNER HERZOG Gala and Beyond: How to Maximize Your Fundraising Video's Impact
41. 1 minute: What world does your story inhabit? Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
42. 3 Put Your Story to Work (Case Study) Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
43. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
44. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
45. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
46. Nonprofit Storytelling Conference 2023 CREATING POWERFUL VIDEOS FOR FUNDRAISING GALAS November 2, 2023
48. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
49. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
50. 1 minute: How can the story process touch others? Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
51. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
52. 11 WAYS TO GET MORE OUT OF A LEMON 1. Ask for a 30 second trailer 2. Ask for 10 stills (For print, annual report, news) 3. Dedicate time designing your thumbnail 4. Ask for organized SELECT broll archive (NOT RAW) 5. Schedule dedicated photographer during shoot days 6. Use transcripts to search for quotes and key words 7. Engage Board members in story finding 8. Share with staff, board, private viewings 9. Capture “Behind the Scenes” content for super fans 10. Add content to grant applications 11. Submit to film festivals to boost a shrinking ego. Auctria - Webinar - July 29, 2026 Gala and Beyond: How to Maximize Your Fundraising Video's Impact
53. Agenda Auctria - Webinar - July 29, 2026 1 2 3 Rethinking the Investment In Video Design for Greater Impact Put Your Story To Work (Case Study) Gala and Beyond: How to Maximize Your Fundraising Video's Impact
54. Reuben Herzl reuben@groundmaking.com groundmaking.kit.com/staycurious
55. SHOW DON'T TELL GALA VIDEO VIRTUAL WORKSHOP Wednesday August 19, 2026 10:00am - 12:00pm (PDT) Limited to 12 Participants. Price: $99 groundmaking.com/learn
56. Resources
57. Online tools Generate videos from text runwayml.com Video hosting, Screen recording riverside.fm, wistia.com, loom.com Editing Capcut, Descript, Premiere Pro Beta Image Mask remove.bg Summarize videos into text eightify.app/ Upres quality of crap video vmake.ai/ Editing multicamera interviews wisecut.video Cleaning and processing audio auphonic.com Music Licensing Musicbed Stock Footage Storyblocks, Dissolve Insane character replacement wonderdynamics.com Collect, Centralize and Showcase Stories memoryfox.io Online fundraising tool givelively.org Transcriptions, Translations, Captions Rev.com, and VEED.io
58. Youtube University Accessible Video Production Tips Primal Video Video Strategy for Nonprofits @Reuben Herzl (Groundmaking) Nonprofit interview inspiration Invisible People Photography Gear Reviews Jared Polin Public Speaking Techniques Vinh Giang Storytelling Inspiration from Hollywood Film Courage Inspiring documentaries Freethink Motion Graphics Guru Awkward Anthems Budget friendly gear advice DSLR video shooter Understanding sound (advanced) iZotope, Inc. iPhone filmmaking Tyler Stalman Advanced Lighting and Sound Curtis Judd Audio Youtube content strategy Creator Booth Advanced lighting techniques Meet the Gaffer