Agenda: Engagement & Social Media ● Use regularly ● Tagging ● Using images ● Using video ● Scheduling posts ● Use your channel for long term communications, donor centric ● Using social media & Auctria
Engagement Ingredients Sponsorship ● Acknowledge on auction website ● Use social media as level up ● Use email blast as level up ● Sponsor help spread the word Email ● Use your existing email list ● Use your email provider Analytics ● Track the current for follow-up and future opportunity Website & Items ● Easy to share News & Influencers ● Reach out early to those connected to the cause Post Event ● Volunteer opportunities ● Recurring donations (your site)
Long Term Engagement Use social media regularly ● Not just the week before an event ● Use social media where your supporters hang out ● Ability & affinity ● Preferred method of communications, ask! ● Personalize emails ● Nurture supporters year-round ● Be donor centric Email is still the highest return for effort, continue to cultivate that list from social media.
Tags & Hashtags Not just for fun, this is the amplification you are seeking ● Collect and follow and like sponsors, donors and influencers to your cause ● Do this regularly, daily is OK ● Tag individually and collectively ● Tag with the auction item so they can easily share to their audience ● Full circle , thank in the reply ● Images, gifs video all take up more real estate in the thread
Social Media Operations Working Smarter ● Tie together FB & IG, use Business Suite (formerly Creator) ● Make the posts shareable ● Use hashtag(s) ● Video, Live snippets ● Polls ● Post with purpose ● Linktree, great for Instagram Bio, use on others too ● QR codes on communications, overlays Use scheduling platform or natively on platform ● Twitter, schedule on desktop only ● FB & IG Business Suite ● HootSuite or Buffer to be more streamlined
Digital Engagement Stay on brand ● Website presence ● Link event from your known website ● Share important updates and milestones ● Email from your regular program ● Post consistently on social media ● Interact with followers in a timely manner
Story Telling Don’t rely solely on text ● Use your images and video ● Update images ● Action images directly involved in the work ● Careful with size and volume of images ● Term ‘hero’ image is just that Be authentic, be honest.
Story Sharing Experiment to find max engagement = CTA ● Reveal the connection between reader and the mission ● Find new perspective, POV volunteer, donor, sponsor, charity beneficiary ● Convey impact of supporting ● Testimonials, on location if possible Powerful call to action paired with message
Social Media Best Bets Post regularly where your supporters hang out ● Make the posts easy to share and comment on ● Use hashtags for general awareness and for the charity or event ● Video ● Go Live, these pop up at the top with notifications, does not have to be long or produced, snippets of auction items ● Use the correct sized image for the platform and use on the platform ● Graphics apps for easy & high impact social media, Canva & Poster My Wall are favorites for non-profit organizations
Graphics Use YOUR images whenever possible ● Images, infographics enhance the messaging for social media and emails ● Use the correct sized image for the platform and use on the platform ● Graphic application favorites for high impact social media: ○ Canva ○ Poster My Wall
Graphics Tools Canva ● Use their templates with, images or video ● Use blank templates ● Resize for multiple uses ● Animations ● NPOs access to premium features at no charge Poster My Wall ● More poster-like ● Flyers, print quality ● Full week of notifications ● Connect and share, schedule directly from the platform ● Premium for prints ● Free for teachers Both tools: 1. Templates for correct sizes, pixels & aspect ratio 2. Connect directly to social media for posting & scheduling
Auctria Tips Event website ● Use your images, & video ● Share in all active channels Be strategic ● Rotate images if it’s a longer event, don’t clutter the page ● Keep information current ● Assign this duty and calendar for follow-up
Auctria Video 3 Ways Three major uses 1. Video on website 2. Pop-up video, ideal for use live auction page during a live virtual event 3. Within an auction item description New: Pop-out video, User Guide info to come
Post-Event: be bidder/donor centric Bidder/Donor is the hero: ● Focus on the donor appreciate at every opportunity ● Donor is doing the action ● Use your communication channels to follow up immediately after event fundraiser ● Continue to spark interest, status updates at regular intervals with images and video
Data Monitor your data: ● Enable reports on social media ● Track your event website data with Google analytics ● Use this for the following event to guide time usage ● Use data to help quantify ROI for Sponsors
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