social media as level up • Use email blast as level up • Sponsor help spread the word Email • Use your existing email list • Use your email provider Analytics • Track the current for follow-up and future opportunity Website & Items • Easy to share News & Inﬂuencers • Reach out early to those connected to the cause Post Event • Volunteer opportunities • Recurring donations (your site)
the week before an event • Use social media where your supporters hang out • Ability & aﬃnity • Preferred method of communications, ask! • Personalize emails • Nurture supporters year-round • Be donor centric Email is still the highest return for effort, continue to cultivate that list from social media.
ampliﬁcation you are seeking • Collect and follow and like sponsors, donors and inﬂuencers to your cause • Do this regularly, daily is OK • Tag individually and collectively • Tag with the auction item so they can easily share to their audience • Full circle , thank in the reply • Images, gifs video all take up more real estate in the thread
IG, use Business Suite (formerly Creator) • Make the posts shareable • Use hashtag(s) • Video, Live snippets • Polls • Post with purpose • Linktree, great for Instagram Bio, use on others too • QR codes on communications, overlays Use scheduling platform or natively on platform • Twitter, schedule on desktop only • FB & IG Business Suite • HootSuite or Buffer to be more streamlined
Reveal the connection between reader and the mission • Find new perspective, POV volunteer, donor, sponsor, charity beneﬁciary • Convey impact of supporting • Testimonials, on location if possible Powerful call to action paired with message
out • Make the posts easy to share and comment on • Use hashtags for general awareness and for the charity or event • Video • Go Live, these pop up at the top with notiﬁcations, does not have to be long or produced, snippets of auction items • Use the correct sized image for the platform and use on the platform • Graphics apps for easy & high impact social media, Canva & Poster My Wall are favorites for non-proﬁt organizations
video • Use blank templates • Resize for multiple uses • Animations • NPOs access to premium features at no charge Poster My Wall • More poster-like • Flyers, print quality • Full week of notiﬁcations • Connect and share, schedule directly from the platform • Premium for prints • Free for teachers Both tools: 1. Templates for correct sizes, pixels & aspect ratio 2. Connect directly to social media for posting & scheduling
on the donor appreciate at every opportunity • Donor is doing the action • Use your communication channels to follow up immediately after event fundraiser • Continue to spark interest, status updates at regular intervals with images and video