The Power of Inclusive Thinking

Exclusion happens in digital experiences when we solve problems using only our own biases. Government research show that millions of people in the UK feel excluded from ‘digitalisation’ – a reality made worse due to the pandemic.

Inclusive Thinking is an approach that can help change this. This talk will focus on how inclusive thinking can ensure that technology and digital touch points are designed to deliver increased access, reduce friction and more emotional context to the largest number of customers possible.

Transcript

1. The Power of Inclusive Thinking Imran Afzal UX Manager FGH / Otto UK @avimran
2. Exclusion @avimran
3. Environment, not person 1980 2001 @avimran
4. @avimran Impairments
5. Curse of Knowledge We all suffer from a cognitive bias forcing us to assume others have the same knowledge as us @avimran
6. If we don’t intentionally include, the risk is to unintentionally exclude @avimran
7. Exclusion in Digital Source: Good Things Foundation @avimran
8. “The scarce resource of the 21st century will not be technology; it will be attention.” Mark Weiser @avimran Attention
10. What are the points of exclusion? @avimran
11. Colour
12. Language @avimran
13. Instructions @avimran
14. Interaction @avimran
15. Attention
16. Does inclusive design overcome exclusion? @avimran
17. Everyone is responsible - not just the designer @avimran
18. Inclusive Thinking Ronald Mace coined the terms ‘Universal Thinking & Design’ Ideas and thinking rooted in the diversity of society @avimran
20. How can you put Inclusive Thinking into practice? @avimran
21. 1. Overcome Personal Bias Move away from your bias – don’t create for yourself or focus on your abilities @avimran
22. 2. Situation Design for situational impairments by considering where people interact with the product @avimran
23. 3. Be Resilient Inclusive Thinking takes effort and resilience because it demands a journey involving change @avimran
24. 4. Seek Out Exclusion Seek out points of exclusion, educate and build towards inclusion Colour Language Instructions Interaction Attention @avimran
25. The Power of Inclusive Thinking @avimran
26. Solve for One, Extend for Many @avimran
27. Inclusion is about making a better world for everyone @avimran