As companies evolve to their digital transformation, many also choose to modernize their data estate to better fit their elastic cloud-centric architecture. We are seeing a growing trend for enterprises who have historically relied on Oracle to move to a more flexible, lower cost and cloud-centric database architecture. Many of these are selecting Azure Postgres, particularly for transactional and low-latency business analytics. This session explores why customers are making this choice: the benefits of this move, as well as several business/technology strategies for making the move successful.