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Technical SEO for Content Marketers

Technical SEO for Content Marketers

Slides from my webinar for 256 Media in October 2020, where I showed aspects of technical SEO that are important for content marketers to know.

Barry Adams

October 01, 2020

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  1. @badams @badams Largest Contentful Paint (LCP) • How fast does

    the page content load? ➢It measures when the visible content on your screen is rendered • Includes text, images, and videos • Optimal is 2.5 seconds or faster
  2. @badams @badams First Input Delay (FID) • How fast does

    the page respond to a user’s input? ➢ Does it respond quickly to scrolls & taps when it first loads? • Human reaction time averages around 215 ms ➢ Anything over 300ms would be noticeable lag
  3. @badams @badams Cumulative Layout Shift (CLS) • Does the page

    layout change after it’s loaded? ➢ That annoying thing when content & links move around after you’ve started reading the page • Reported scores are indicative of amount and severity of layout changes
  4. @badams Interstitials “…pages where content is not easily accessible to

    a user on the transition from the mobile search results may not rank as highly.”
  5. @badams @badams Optimise for Page Experience • Core Web Vitals;

    ➢ Use PageSpeed Insights to check for improvement opportunities • Make sure your content is fully mobile-friendly • No intrusive interstitials; ➢ Unless Google can’t see them
  6. @badams @badams Implement Structured Data • Article schema markup for

    your posts; ➢ Ensure the featured image in your markup is at least 1200 pixels wide ➢Aspect ratio of 16x9, 4x3, or 1x1 • VideoObject markup for embedded videos • Validate with Structured Data Testing Tool / Rich Results Test
  7. @badams @badams Barry Adams ➢ Doing SEO since 1998 ➢

    Specialist in Technical SEO & News SEO ➢ Chief Editor at State of Digital