Hautelook is a large ecommerce application that is currently running a Zend Framework 1 backend. The next iteration of its API (used by desktop, mobile, as well as iPhone and Android native applications) is done with Symfony 2. This API is following the principles for hypermedia APIs. To that end, Hal+Json is the media-type we chose, and we implemented most of it using the FSC HateoasBundle. Another critical piece of Hal+Json APIs is documentation. To this end we have used NelmioApiDocBundle to automatically generate documentation for the API endpoints. The other critical piece of any application is performance for which we use XHProf with XHGui. In my talk I want to touch on all those aspects, show some of the lessons learned, how we solved some of the problems, and what is still unsolved.