Usability Lessons Learned From Scrappy Start-ups

6 lessons learned from more than a decade of working with and paying attention to web start-ups from the perspective of Viget's CEO.

Transcript

1. USABILITY LESSONS LEARNED FROM SCRAPPY START-UPS. a talk by Brian Williams on September ,  for Digital East © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.
2. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission. @barn HI! I’M co-founder and CEO at Viget Labs. BRIAN WILLIAMS not me
3. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission. DIGITAL EXPERIENCES
5. Brian Williams & Andy Rankin FOUNDERS
6. Designing VIGETS
7. Dan & code VIGETS
8. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission. DESIGN CODE UX
9. All 50 of us VIGETS
10. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission. USABILITY
11.  The    and  of a human-made object.
12. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission. SCRAPPY ≠ SUCCESSFUL
13. USABILITY LESSONS LEARNED FROM SCRAPPY START-UPS. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.
14. FOCUS   
15. From Jack Dorsey’s Flickr: http://www.flickr.com/photos/95728450@N00/182613360 TWITTER
16. From Dom Sagolla’s Flickr:http://www.flickr.com/photos/dominic/188848143/in/photostream/ TWITTER
17. http://tumblr.com TUMBLR
18. BE HUMAN   
19. http://highrisehq.com 37SIGNALS
20. https://venmo.com VENMO
21. BREAK NICELY   
22.  Adversity doesn’t  character, it  it.
23. http://flickr.com FLICKR
24. http://www.urbanoutfitters.com/urban/html/404.html UO
25. INVEST IN DESIGN   
26. http://mailchimp.com MAILCHIMP
27. http://wufoo.com WUFOO
28. $M       2011 © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission.
29. MAKE IT WORK   
30. http://mint.coml MINT
31. http://tripit.com TRIPIT
32. EVOLVE   
33. http://hipmunk.com HIPMUNK
34. http://www.facebook.com/about/timeline FACEBOOK
35. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission. I. Focus II. Be Human III. Break Nicely IV.Invest in Design V. Make it Work VI. Evolve SCRAPPY SUMMARY
36. © Viget Labs, LLC • This presentation is CONFIDENTIAL and should not be shared without permission. @barn I’M DONE. THANKS! brian.williams@viget.com speakerrate.com/barn viget.com