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The Rise of AI: SaaStock Local

The Rise of AI: SaaStock Local

It is estimated that AI will drive 95% of all customer interactions by 2025. So it’s no surprise that over the last 12 months, AI has been one of the most discussed topics around the world.

Tools like Runway, Jasper and Midjourney have dominated these conversations and it seems, at least with the introduction of OpenAI's ChatGPT, there is no avoiding artificial intelligence. Companies are feverishly searching for meaningful uses for it - however with so many options and opportunities where do you start? How do you leverage AI to drive growth for your business as well as for time savings via automation, and on top of that, which tools are best suited for your business?

In this talk, Bastian will guide you through the various AI tools you should be considering, the strategies to drive business growth, and supply plenty of practical examples along the way.

Bastian Grimm
PRO

June 14, 2023
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Transcript

  1. Bastian Grimm | Peak Ace AG | @basgr
    The Rise of AI
    Tools, Strategies & Tips to Drive Growth
    June 21st 2023

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  2. A bit of a warmup…

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  3. Stock Photo or AI?
    Which image was created by a machine/AI?

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  4. VS
    #A #B

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  5. VS
    #A #B

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  6. VS
    #A #B

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  7. VS
    #A #B

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  8. pa.ag
    @peakaceag
    8
    Midjourney V5 has got REALLY good… just wow!
    Our all-time favourite AI text-to-image generation tool that's available right now:
    Source: https://www.midjourney.com/ & https://pa.ag/3C11Zwo

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  9. pa.ag
    @peakaceag
    9
    Back when it all started with DALL-E in April '22
    DALL-E was primarily responsible for the fact that "mainstream media" started talking
    lots more about AI as a topic in general:
    Source: https://pa.ag/3DTj2RR

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  10. pa.ag
    @peakaceag
    10
    DALL-E & Co are/will be deeply integrated to MS products
    Microsoft recognised the potential of OpenAI early on, as they already invested in it
    back in 2019. In January 2023, MS invested another $10 billion – just because…
    Sources: https://pa.ag/3J6pSGb & https://pa.ag/3ZDKJaT
    Both Microsoft Designer and
    Image Creator are powered by
    DALL-E 2 - the AI art
    generator made by OpenAI.
    Microsoft invested $1 billion
    in OpenAI in 2019 and has an
    exclusive license to use.”

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  11. pa.ag
    @peakaceag
    11
    Actually, it‘s much more than that: meet MS365 Copilot
    This isn't strictly a topic for marketing, but "interacting with AI“ will soon be part of your
    daily (work) activities – and you might not even know it:
    Sources: https://pa.ag/3ASowLb & https://pa.ag/43z5tC0
    Invoking Windows Copilot is easy – the button is front and center on your taskbar –
    simple to find and use. Once open, the Windows Copilot side bar stays consistent across
    your apps, programs and windows, always available to act as your personal assistant.

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  12. pa.ag
    @peakaceag
    12
    Various alternatives, e.g., Dream Studio by stability.ai
    Source: https://pa.ag/3fybYlm

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  13. pa.ag
    @peakaceag
    13
    Need help and/or inspiration? Try DS Prompt Builder:
    Source: https://pa.ag/3JbNxFM
    Super-simple drag & drop prompt
    building based on visual elements to
    choose style, lightning, etc.

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  14. pa.ag
    @peakaceag
    14
    Creating AI prompts is a key skill for any generative AI
    Whoever formulates the best, most creative and most unique AI prompts will create the
    best content (and save AI/API credits)
    Source: https://promptbase.com
    There is a marketplace (promptbase.com), which is
    dedicated to trading prompts – use it for inspiration!

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  15. Each AI has its strengths and weaknesses…
    The challenge: What to use when?

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  16. pa.ag
    @peakaceag
    16
    BlueWillow.ai to combine the power of multiple models
    such as DALL-E, Stable Diffusion and more
    Source: https://www.bluewillow.ai

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  17. Ok… great.
    What about real-world
    use cases though?

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  18. pa.ag
    @peakaceag
    18
    If you need product ads/images fast, try flair.ai
    AI-generated product photography using a drag-and-drop approach that allows you to
    place product imagery in literally any environment you can think of:
    Source: https://pa.ag/3ZNrFqi

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  19. pa.ag
    @peakaceag
    19
    cleanup.pictures
    Remove any unwanted object, defect or even people from your picture in seconds
    Source: https://cleanup.pictures

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  20. pa.ag
    @peakaceag
    20
    Another very practical use-case:
    Scan me, I am a very beautiful QR Code!
    Source: https://pa.ag/3Xjna6Z

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  21. General use-cases include building header images (for
    blog posts), email & social images, and quick image
    modifications for your marketing efforts
    What (else) to use it for?

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  22. pa.ag
    @peakaceag
    22
    Interesting but equally scary use-case from Osaka Univ.
    “We propose a new method based on a diffusion model (DM) to reconstruct images from
    human brain activity obtained via functional magnetic resonance imaging (fMRI)”
    Source: https://pa.ag/3ZBaHvG
    Reconstructing visual experiences
    from human brain activity offers
    a unique way to understand how
    the brain represents the world,
    and to interpret the connection
    between computer vision models
    and our visual system.

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  23. Speaking of scary stuff…

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  24. 50% of AI researchers believe there’s a
    10% or greater chance that
    humans will go extinct from our
    inability to control AI.
    Source: https://pa.ag/41VW8DV

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  25. A bit like… catching a flight when 50% of
    engineers think there's a 10% chance that
    everyone on it will die. Would you get
    on the plane?
    Source: https://pa.ag/42hDGWm

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  26. Exaggeration? Maybe…

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  27. pa.ag
    @peakaceag
    27
    Voice- & face cloning is already very much possible
    Granted, it’s not perfect just yet, but it’ll do the trick. Solutions such as ElevenLabs.io or
    frameworks such as DeepFaceLab are available for free/at-minimum cost, to everybody:
    Source: https://pa.ag/3mIlAgF
    Good afternoon, everybody, this is President
    Obama speaking! My dear friend Bastian
    asked me to say hello.
    De-age the face
    Replace the head

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  28. pa.ag
    @peakaceag
    28
    AI-powered face-swapping tech caused $622k fraud
    In China, AI-powered face-swapping was used to impersonate a friend of a victim
    during a live video call and receive a transfer of 4.3 million Yuan:
    Source: https://pa.ag/3WH8wpz

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  29. pa.ag
    @peakaceag
    29
    AI-generated image caused a brief stock market dip
    A fake image showing an explosion near the Pentagon was shared by multiple verified
    Twitter accounts last Monday, causing confusion and a brief dip in the stock market:
    Source: https://pa.ag/434n6db

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  30. So, just imagine what’s out there
    that we don‘t have access to…

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  31. pa.ag
    @peakaceag
    31
    What did I bring for you today?
    A bit of theory Must-have tools Real-world use cases Future outlook
    AI vs. Search

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  32. Some more theory first

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  33. pa.ag
    @peakaceag
    33
    A timeline of AI and
    language models
    Source: https://pa.ag/3Ld7yxv

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  34. pa.ag
    @peakaceag
    34
    Larger data sets = more innovations in NLP
    For example, MUM uses a text-to-text Transfer Transformer (T5) trained on the Colossal
    Clean Crawled Corpus (C4), which is significantly larger than BERT's training data
    Source: https://pa.ag/3EFfRfT
    (MUM)
    Basis: Web crawl (220 TB)
    with approx. 3 billion
    web pages
    (BERT)
    Basis: Wikipedia
    with approx. 56 million
    articles
    VS
    From a marketing standpoint it's easy to say
    that MUM is 10 times smarter than BERT…

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  35. Megatron-Turing NLG (Microsoft & Nvidia): 530 billion
    Pathways Language Model 2 (Google): 540 billion
    WuDao 2.0 (Beijing Academy of AI): 1.5 trillion
    There are many more...

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  36. pa.ag
    @peakaceag
    36
    But: OpenAI estimates diminishing returns on scaling size
    “I think we’re at the end of the era where it’s going to be these, like, giant, giant models,”
    Altman told an audience at MIT, “We’ll make them better in other ways.”
    Source: https://pa.ag/42dtttO

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  37. Newly built from the ground up with true multimodality, high
    efficiency in using external tools/APIs, memory capabilities, etc.
    Google is working on a brand-
    new model: Gemini

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  38. pa.ag
    @peakaceag
    38
    Quality vs. quantity: Breaking down training data sources
    “A Comprehensive Analysis of Datasets Used to Train GPT-1, GPT-2, GPT-3, GPT-NeoX-
    20B, Megatron-11B, MT-NLG, […]“
    Source: https://pa.ag/3UId4KA

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  39. pa.ag
    @peakaceag
    39
    Can you really trust the info in those training data sets?
    The idea: to precisely time malicious modifications just before a snapshot for inclusion
    in a web-scale dataset, aka “Frontrunning data poisoning”:
    Source: https://pa.ag/3LuJJ4L
    If an attacker can precisely time
    malicious modifications just prior
    to a snapshot for inclusion […],
    they can front-run the collection
    procedure. […] Even if a content
    moderator detects and reverts
    malicious modifications after-the-fact,
    the attacker’s malicious content
    will persist […]

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  40. pa.ag
    @peakaceag
    40
    Problems & challenges with (large) language models
    ”Training a single BERT base model (without parameter tuning) on GPUs was estimated
    to require as much energy as a trans-American flight.” [Source: Mozilla]
    Source: https://pa.ag/3tuOwJ9
    Computing power
    The quality of the results
    improves as the size of the
    LLMs increases. Gains are
    incremental, while costs
    increase exponentially.
    Biased training data
    If biased data is used, the
    system will likely show the
    same bias when making
    decisions in practice.
    Environmental impact
    Training a large transformer
    model produces 5,680%
    more carbon emissions than
    one human per year.
    Static perspectives
    Large language models
    are usually trained once
    and used over long
    periods of time.

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  41. pa.ag
    @peakaceag
    41
    A more hands-on “bias example” from Amazon
    The company developed an AI to help scale recruiting – which didn’t work so well…
    Source: https://pa.ag/4228GtP
    Amazon’s computer models were trained
    to vet applicants by observing patterns in
    resumes submitted to the company over a
    10-year period. Most came from men, a
    reflection of male dominance across the
    tech industry.
    […]
    In effect, Amazon’s system taught itself
    that male candidates were preferable.
    It penalised resumes that included the
    word “women’s” and downgraded
    graduates of two all-women’s colleges.

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  42. Have I scared you enough to not
    blindly trust anything AI by now?

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  43. Next up: Tools

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  44. pa.ag
    @peakaceag
    44
    Source: https://pa.ag/3yrqQYn
    theresanaiforthat.com
    – yup… there is!
    If you prefer searching, this
    might be of help:

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  45. Be very, very mindful of the data
    you put into any of those tools.
    #confidentiality #dataprotection

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  46. AI for:
    Text copy

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  47. pa.ag
    @peakaceag
    47
    Overview of AI-based content generation tools
    Depending on your needs and desired outcome, I am sure you’ll find one you like:

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  48. Use-cases for Jasper, for example, include helping you
    write sales copy for outreach emails or content (drafts) for
    a blog post, etc.
    What to use it for?

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  49. Never publish without
    checking your output first!
    Expect to check and edit content before it goes live!

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  50. pa.ag
    @peakaceag
    50
    "As an AI language model" query reveals just some of the
    many issues (e.g., lack of quality control, fakes, etc.)
    Sources: https://pa.ag/3nuowxU & https://pa.ag/3ALso0B

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  51. AI for:
    Audio

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  52. pa.ag
    @peakaceag
    52
    beatoven.ai: Create customisable royalty free music
    Beatoven.ai uses AI music generation to compose unique mood-based music to suit
    every part of your creative piece, e.g., video (can be drag and dropped while creating):
    Source: https://pa.ag/3T9xQD4

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  53. pa.ag
    @peakaceag
    53
    More AI audio & music tools
    Krisp AI: Removes background voices,
    noises and echo from all your calls
    Cleanvoice AI: Removes filler sounds,
    stuttering and mouth sounds from
    podcasts or audio recordings
    Podcastle AI: Studio-quality recording,
    editing, and seamless exporting –
    in a single web platform
    soundraw.io: Royalty-free music,
    AI generated based on mood,
    genre and length.
    Descript.com: To write, record,
    transcribe and edit video and
    podcasts
    Soundbite AI: Turn new and existing
    audio and video content into ready-to-
    edit social media posts, and summaries.

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  54. AI for:
    Video

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  55. pa.ag
    @peakaceag
    55
    Want to boost personalised interactions with customers?
    Maverick records once but automatically personalises for all, enabling videos at scale.
    Source: https://pa.ag/3ZSIZdu

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  56. pa.ag
    @peakaceag
    56
    The Peak Ace team used MURF.ai for a cost-effective
    localisation of video ads assets:
    Step 1:
    Transcribe original script and
    localise into desired language
    Step 3:
    Input your localised copy
    and export script
    Step 2:
    Decide on the voice and style
    you'd like to use
    Step 4:
    Add the new script to your video and
    adjust until it sounds perfect
    New FR version
    Our task/challenge: A client wanted to use a video in different
    regions but didn’t have local employees to voice the scripts.
    Original DE

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  57. pa.ag
    @peakaceag
    57
    Other video AI solutions worth checking out:

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  58. pa.ag
    @peakaceag
    58
    Gen-2 by Runway in particular looks crazy cool:
    Just look at how it transfers the style of any image or prompt to every frame of a video:
    Source: https://pa.ag/41WwvTp
    Source Video Generated Video
    Driving Image

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  59. AI for:
    (More) Productivity

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  60. pa.ag
    @peakaceag
    60
    Compose AI: A Chrome extension to make you fast(er)
    A free Chrome extension to automate your writing
    Source: https://pa.ag/41TToay

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  61. pa.ag
    @peakaceag
    61
    MailMaestro: Bringing OpenAI LLMs directly to Outlook
    Generate custom emails and responses based on short prompts; create one click email
    thread summaries including action points for the receiver:
    Source: https://www.maestrolabs.com

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  62. pa.ag
    @peakaceag
    62
    Create more, better LinkedIn content with AI using Taplio
    Establishing a personal brand on LinkedIn is a key pillar of growth. Stop wasting endless
    hours writing your next post and get fresh ideas using Taplio’s content inspiration layer:
    Source: https://taplio.com

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  63. pa.ag
    @peakaceag
    63
    ExcelFormulaBot: turn your problem into a formula
    Transform your text instructions into Excel formulas in seconds
    (yep, I know: ChatGPT can do that as well…)
    Source: https://pa.ag/3ythYlb

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  64. pa.ag
    @peakaceag
    64
    Otter.ai for automated meeting notes & summaries
    Your meeting assistant that records audio, writes notes, automatically captures slides,
    and generates summaries:
    Source: https://pa.ag/3LhCcWC
    Word of advice (and caution, again):
    It's super practical but getting consent to
    record is important – especially since some
    services can automatically send meeting
    summaries by email afterwards! Also, I am
    not a lawyer.

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  65. AI for:
    No Code

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  66. pa.ag
    @peakaceag
    66
    Akkio.com: Grow faster with No-Code ML
    Create custom ML models in minutes without a technical background:
    Source: https://pa.ag/3JwknSC

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  67. pa.ag
    @peakaceag
    67
    Things Peak Ace has done with Akkio and their models:
    1.
    Sales forecasting –
    e.g., understanding when
    customers are likely to buy.
    2.
    Churn prediction –
    e.g., finding out which
    customers are likely to
    cancel next.
    3.
    Lead scoring –
    e.g., understanding which
    sources generate the highest
    purchase intent.

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  68. AI and:
    ChatGPT

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  69. pa.ag
    @peakaceag
    69
    ChatGPT is currently using OpenAI’s GPT-4 model
    Including capabilities for browsing (Bing) as well as plug-in usage
    Source: https://chat.openai.com/

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  70. pa.ag
    @peakaceag
    70
    What makes a good prompt and how do you structure it?
    Some tips to create better and more efficient prompts for ChatGPT (h/t Mike King):
    Source: https://pa.ag/42KbNpH
    Role: Who is ChatGPT creating as?
    Context: What is the situation it is creating for?
    Instructions: What specifically do you want it to do?
    Format: How do you want it to return its response?
    Examples: Samples of the output that you expect for pre-tuning.
    Constraints: What should ChatGPT not do?

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  71. pa.ag
    @peakaceag
    71
    ChatGPT combined with AIPRM (prompt mgmt. plug-in)
    Access a curated selection of ChatGPT prompts specifically designed for SEOs,
    marketers, sales, support, copywriting and more :
    Source: https://aiprm.com/

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  72. pa.ag
    @peakaceag
    72
    ChatGPT browsing mode using Bing search:
    Essentially, OpenAI uses Bing search to enrich output based on automatically generated
    queries taken from the original ChatGPT prompt:

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  73. pa.ag
    @peakaceag
    73
    ChatGPT plug-ins for more productivity/efficiency
    e.g., LinkReader allows direct interaction with PDFs, Word documents, etc.

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  74. Direct integrations into LLMs through
    plug-ins are going to significantly
    change the web’s ecosystem

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  75. pa.ag
    @peakaceag
    75
    The new kid (concept) in town: Auto-GPT
    “The main feature is the ability to use ChatGPT to independently create prompts to plan
    how to complete a task and then create more prompts for finishing that task.”
    Source: https://pa.ag/3oWAuRr
    If the AI agent finds itself unable to complete the task, it will create new prompts to
    figure out how to proceed. [… ] Auto-GPT is self-prompting, removing the need for
    creative and detailed prompts. All it needs is a set of goals for a task to complete.

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  76. pa.ag
    @peakaceag
    76
    Automation at scale through OpenAI’s APIs
    Give it a try using the OpenAI Playground for building/testing your own apps:
    Source: https://platform.openai.com/playground/

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  77. pa.ag
    @peakaceag
    77
    Google Ads script: RSA generation based on API calls
    Leverage OpenAI’s API to use the maximum number of responsive search ads assets
    and, in turn, boost your paid search campaigns:
    Source: https://pa.ag/40GipUM & https://pa.ag/3phXv1B
    Another interesting idea:

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  78. AI vs.
    Search

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  79. pa.ag
    @peakaceag
    79
    The "new Bing" – Microsoft going all-in on AI in search
    Bings’ integration of OpenAI’s LLM into its search engine kicked-off a whole series of
    changes for search in general (some changes are still to come):

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  80. pa.ag
    @peakaceag
    80
    It’s still early days, but initial ad integrations are available
    How will targeting work? What’s the model? How about bidding? So many questions …
    Source: https://pa.ag/3Ngtk4C

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  81. pa.ag
    @peakaceag
    81
    Naturally, Google has something brewing as well…
    Meet Google Bard (which is not officially available in Europe just yet…)
    Source: https://bard.google.com/
    Just use a VPN service of your
    liking and set your IP origin to
    the US, or Switzerland even.

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  82. Search Generative Experience;
    supercharging search with generative AI
    Google SGE

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  83. pa.ag
    @peakaceag
    83
    Google‘s Search Generative Experience (SGE)
    Join the waitlist (if you’re not already on it): g.co/Labs (US proxy needed)
    Source: https://pa.ag/433w36x

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  84. pa.ag
    @peakaceag
    84

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  85. pa.ag
    @peakaceag
    85

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  86. pa.ag
    @peakaceag
    86

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  87. Your marketing team needs to be thinking about
    adapting their SEO strategy, as obtaining organic traffic
    is likely to get much more difficult in the future.
    Why should you care?

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  88. Organic search results will change, but so will ad creation
    and the integration of ads into the search results.
    Google to introduce
    generative AI for ads as well

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  89. So, where are AI & LLMs
    headed in the future?

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  90. pa.ag
    @peakaceag
    90
    Amazon entered the game with impressive initial results
    Amazon has released a new language model that outperforms GPT-3.5 on ScienceQA
    by 16 percentage points, or with 75.1% to 91.6% accuracy
    Source: https://pa.ag/3Fl5ZKe
    Amazon researchers came
    up with Multimodal-CoT,
    which combines visual
    features in a separate
    training framework, to
    reduce the effects of these
    mistakes [hallucinatory
    reasoning patterns]

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  91. pa.ag
    @peakaceag
    91
    And their own on-site search is most probably next:
    Source: https://pa.ag/3WUrTfb

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  92. pa.ag
    @peakaceag
    92
    Language models using APIs for even better results
    This paper shows that LMs can teach themselves to use external tools via simple APIs
    Source: https://pa.ag/3T1Nq3z
    Toolformer: A model
    trained to decide which
    APIs to call, when to call
    them, what arguments to
    pass, and how to best
    incorporate the results into
    future token prediction.

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  93. With one significant goal in mind:
    improving themselves
    Models will generate their
    own training data

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  94. Because today’s LLMs make stuff up
    Models will fact-check
    themselves

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  95. What if a model could use only the most relevant subset
    of its parameters to answer a query vs. running through
    every single one of its parameters instead?
    Massive sparse expert models?

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  96. pa.ag
    @peakaceag
    96
    MS introduced Kosmos-1, their first multimodal model
    Kosmos-1 can reportedly analyse images for content, solve visual puzzles, perform
    visual text recognition, pass visual IQ tests & understand natural language instructions:
    Sources: https://pa.ag/3L9JP1d

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  97. True multimodality is going to be
    a significant step in AI evolution!

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  98. pa.ag
    @peakaceag
    98
    Planning for Artificial General Intelligence and beyond
    “As our systems get closer to AGI, we are becoming increasingly cautious with the
    creation and deployment of our models.”
    Source: https://pa.ag/3mxjSOU
    The first AGI will be just a point along the
    continuum of intelligence. We think it’s likely
    that progress will continue from there […] If this
    is true, the world could become extremely
    different from how it is today, and the risks
    could be extraordinary.
    A misaligned super intelligent AGI could cause
    grievous harm to the world; an autocratic
    regime with a decisive superintelligence lead
    could do that too.

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  99. pa.ag
    @peakaceag
    99
    The best part of this OpenAI post though?
    Source: https://pa.ag/3mxjSOU
    Successfully transitioning to a world with
    superintelligence is perhaps the most important—
    and hopeful, and scary—project in human history.
    Success is far from guaranteed, and the stakes
    (boundless downside and boundless upside) will
    hopefully unite all of us.

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  100. ...hopefully.

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  101. pa.ag
    @peakaceag
    101
    Meanwhile: World’s first AI-flown fighter jet can dogfight
    In a joint project between DARPA and the US Air Force, a special aircraft called the X-62
    Vista became the first tactical aircraft to be piloted by AI:
    Source: https://pa.ag/3JtRtlS
    The jet was under the
    control of one of four
    different AI algorithms
    at any given time during
    the tests. […] This included
    dogfighting in simulated
    combat missions, as well as
    takeoffs and landings

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  102. Are we really ready for this?

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  103. pa.ag
    @peakaceag
    103
    How do we put this together and how do we think about
    implementing AI to grow our business? Some ideas:
    1.
    Automation = efficiency, the
    more menial tasks you
    automate, the more time you
    and your team have to tackle
    the bigger picture & creative
    items. Don’t forget individual
    tasks such as emails or
    meetings, either.
    2.
    Budgets are tight. Leveraging
    AI tools for content, ad or
    image creation and other tasks
    to tackle areas that usually
    require additional resources
    result in cost savings across
    multiple areas of a business.
    3.
    Utilise tools like Akkio
    to understand the areas of
    opportunity within your
    existing business. Identify top
    prospects to target and
    go after to drive high
    conversion rates.

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  104. Bastian Grimm
    www.pa.ag
    twitter.com/peakaceag
    facebook.com/peakaceag
    [email protected]
    Peak Ace: Delivering Digital Experiences
    Questions? Thoughts?

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