Facebook 101 for Business

A presentation to small business on setting up Facebook. Content developed and presented by Better Business Partnership and Jacky Barker.

Transcript

1. BetterBusiness Talks, The Concourse Chatswood, May 2013 Facebook 101 for Businesses PROGRAM PARTNERS Presented by Jacky Barker, In the Cove www.facebook.com/inthecove and…
2. Why Social Media is a good business sustainability practice Economic • Low cost marketing and sales • Global reach Environmentally • Reduces transport • Reduces waste Socially • Connects people-to-people and people-to-businesses • Builds local and virtual communities
3. Great local of Facebook pages and communities
4. Great local of Facebook pages and communities
5. Great local of Facebook pages and communities
6. Great local of Facebook pages and communities
7. Facebook 101 for Businesses Jacky Barker of In the Cove www.facebook.com/inthecove Where is everyone up to with setting up their business on Facebook?
8. Facebook Structure
9. Facebook Structure Profiles Profiles are for people Pages Pages are for businesses Open “public” communications Groups Groups are for private members Closed communities e.g. Class of ‘79
10. Creating a Business Page • Go to https://www.facebook.com/pages/create.php; • Choose from a classification; • Fill in your business name (ensure your business name is registered and there are no trade mark issues); • You will be asked to fill in address details; • You will be asked to upload a profile photo – this will show each time your page appears (picture needs to be 180 x 180
16. Creating a Business Page • You will be asked About your business; • You will then need to upload your cover photo – this is a great place to showcase your business; • Cover Photo cannot have more than 20% text • The dimensions are 851 x 315; • Make sure you select a horizontal image that will appeal to users who land on your page; • Your page has been created; • After 25 likes you can change your username or vanity name;
17. Managing your Page – The Basics • You need to post at least one to three times a day; • You need to engage users; • You should ask questions; • Pictures with photos get more likes; • Comments with the words like, share or comment get more likes, shares and comments • Don’t always talk about yourself
21. Managing your Page – The Basics • Click View Insights the down button near your cover photo; • You will see overview, likes, reach and talking about this • Click on Likes and see who liked you and who unliked you (if you have a few unlikes ask yourself why?) • Talking About You – this is very important • Negative feedback will influence Edgerank • Edgerank is how you will appear in a liker’s newsfeed
24. Managing your Page – The Basics • Scheduling Posts • Events • Handling Conflicts & Criticism
25. Postings – Tips and Etiquette
26. Managing your Page – Advanced stuff • Moderating • Polls • Ads, sponsored links
27. Where to get help after you’ve left here • Facebook: www.facebook.com/help • YouTube video tutorials and Google searches • Local Library courses/TAFE courses • Shortstack • Hubspot • Mari Smith
28. Questions & Answers Jacky Barker, In the Cove
29. Thanks Jacky Barker In the Cove
30. Next BetterBusiness Talk… Tuesday 18 June, 2013 Marketing without a Budget Join Better Business Partnership and… • Reduce costs • Gain business Register At the door as you leave or at www.betterbusinesspartnership.com.au Or contact us at: info@betterbusinesspartnership.com.au | (02) 9777 7519 | www.facebook.com/BetterBusinessPartnership
31. …and thanks to our wonderful partners and sponsors Thank YOU for coming PROGRAM PARTNERS