A small introductory talk for students about what is UX.
Software Engineer @Adidas
What is UX?
"User experience" encompasses all aspects of the end-user's
interaction with the company, its services, and its products.
The process of enhancing user satisfaction with a product by
improving the usability, accessibility, and pleasure provided in the
interaction with the product.
When we face it?
In everyday life, without knowing it
Users Don’t Notice Design — Until its flawed
What is UX Designer?
Research, testing, business analysis, project management and
psychology as well as wireframing.
Dealing with people
How Does He/She Work?
Reviewing what the current website has to offer, interviewing existing
users to look for opportunities and pain points and doing competitor
research to see what else is out there…
Personas and Information Architecture
“Samantha uses her app to find shoes according to her needs, when
she decided the right one, goes to shop and try it”
Card sorting is a method used to help design or evaluate the
information architecture of a site.
Paper prototypes are very rough sketches which can be shown to
colleagues and quickly and easily improved.
Wireframes are simple design prototypes for shaping the final
Test your creating as much as possible with your target users
The visual design where wireframes are converted into mock ups.
Mock ups include the final imagery, colour, and typography.
Usability Testing and Beyond
Product has now a real-life prototype. Give it to your users and
observe how do they use it