Web Analytics Intro

There's so much data at your fingertips, but so few insights. I want to move beyond typical and common clickstream data that just answers what and move on to the why. Knowing the why will give us insight and help us make intelligent, actionable decisions on the web.

Transcript

1. Web Analytics 102 + Tips & Tricks with Google Analytics Bermon Painter - @bermonpainter - bermonpainter.com
2. The Paradox of Data Lots of data, little insights
3. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream
4. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream What How Much Why Why What Else Insights!
5. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream
6. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream
7. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream
8. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream
9. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream
10. Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream
11. Small Business 1. Clickstream 2. Outcomes 3. Voice of Customer
12. Medium Business 1. Outcomes 2. Clickstream 3. Voice of Customer 4. Testing
13. Large Business 1. Voice of Customer 2. Outcomes 3. Clickstream 4. Testing 5. Competitive Intelligence
14. Reporting vs. Analysis
15. 1. Decentralized Decision Making
16. 2. History
17. 3. Risk Taking
18. 4. Distribution of Knowledge
19. 5. Availability of Raw Analytical Brainpower
20. More on Clickstream
21. 1. Visits
22. 2. Unique Visits
23. 3. Time on Page / Time on Site
24. 4. Bounce Rate
25. 5. Exit Rate
26. 6. Conversion Rate
27. Google Analytics Tips & Tricks