In the work that we do as UX designers, one of the ultimate goals we have is to create products and services that people enjoy using while also providing value back to the business. To achieve those goals there can a number of challenges that prevent our success, end up minimizing customer delight, or put in jeopardy the return on investment to the business.
In this session we'll cover:
- a typical UX strategy
- roadblocks that limit success
- how to evaluate and then implement a successful strategy