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Beth Turner - Brighton SEO deck

Beth Turner - Brighton SEO deck

Brighton SEO talk

Make changes and grow a department without disruption

Beth Turner

September 07, 2023
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  1. Make changes and grow
    a department without
    disruption
    Beth Turner
    ilk Agency
    Speakerdeck.com/bethturner_
    @bethturner_

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  2. @bethturner_ #brightonseo

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  3. @bethturner_
    The thought of making
    changes can be a scary
    thing, especially in a new
    role
    #brightonseo

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  4. @bethturner_
    66% of
    change
    initiatives in
    business fail
    #brightonseo

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  5. @bethturner_
    18% of
    employees would
    leave if a big
    organisational
    change
    occurs
    #brightonseo

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  6. @bethturner_
    But change isn’t always
    bad - and is necessary in
    our industry
    #brightonseo

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  7. @bethturner_
    Change ensures
    you're being
    competitive and
    helps to attract
    new business
    #brightonseo

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  8. @bethturner_
    Can help to
    improve
    client and
    employee
    retention
    #brightonseo

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  9. Making changes:
    CONFIDENCE
    #brightonseo
    @bethturner_

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  10. @bethturner_
    A lack of
    confidence will
    impact your
    ability to make
    changes
    #brightonseo

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  11. #brightonseo
    @bethturner_
    CONFIDENCE
    Making Changes:
    Confidence is about
    asserting yourself in a
    way that's comfortable
    for you - not about
    being 'difficult'

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  12. #brightonseo
    @bethturner_
    Stay firm if when
    you are challenged
    Making Changes:
    CONFIDENCE

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  13. #brightonseo
    @bethturner_
    Stop apologising
    and use assertive
    language
    Making Changes:
    CONFIDENCE

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  14. @bethturner_ #brightonseo
    Remember,
    you're the expert
    Making Changes:
    CONFIDENCE

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  15. Making changes:
    DO’S AND DON’TS
    #brightonseo
    @bethturner_

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  16. @bethturner_
    DO'S AND DON'TS
    #brightonseo
    Making Changes:
    DO communicate

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  17. @bethturner_ #brightonseo
    Making Changes:
    DO'S AND DON'TS
    DON’T make changes
    for the sake of it

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  18. @bethturner_ #brightonseo
    Making Changes:
    DO'S AND DON'TS
    DO understand current
    processes and strategies

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  19. @bethturner_ #brightonseo
    Making Changes:
    DO'S AND DON'TS
    DON’T fixate on what
    you’re used to

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  20. @bethturner_ #brightonseo
    Making Changes:
    DO'S AND DON'TS
    DO educate others

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  21. @bethturner_ #brightonseo
    Making Changes:
    DO'S AND DON'TS
    DON’T be afraid to
    make changes

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  22. Growing a department:
    CHANGES WITHOUT
    DISRUPTION
    #brightonseo
    @bethturner_

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  23. #brightonseo
    @bethturner_
    Communication:

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  24. @bethturner_ #brightonseo
    Change without disruption:
    COMMUNICATION
    Communicate with
    internal teams for sign
    off and ensure everyone
    is aware of change

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  25. @bethturner_ #brightonseo
    Change without disruption:
    COMMUNICATION
    Ensure all change is
    clearly communicated
    to the team, and they
    feel listened to

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  26. @bethturner_ #brightonseo
    Change without disruption:
    COMMUNICATION
    Communicate change
    verbally - not over
    email

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  27. @bethturner_ #brightonseo
    Change without disruption:
    Get feedback - and
    listen to it
    COMMUNICATION

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  28. #brightonseo
    @bethturner_
    Education:

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  29. Educate on the value of
    what you're changing. The
    more people understand,
    the easier it will be to
    adapt
    #brightonseo
    @bethturner_
    Change without disruption:
    EDUCATION

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  30. @bethturner_ #brightonseo
    Change without disruption:
    EDUCATION
    Educate internal and
    external stakeholders
    on industry changes

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  31. #brightonseo
    @bethturner_
    Reminders:

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  32. @bethturner_ #brightonseo
    Change without disruption:
    Make yourself
    available to answer
    any questions or
    concerns
    REMINDERS

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  33. @bethturner_ #brightonseo
    Change without disruption:
    Ensure you’re setting
    an example - put in
    the hard work and
    show your team
    REMINDERS

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  34. @bethturner_
    Never preach to your
    team and position change
    as an opportunity for
    learning
    #brightonseo
    Change without disruption:
    REMINDERS

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  35. Growing a department:
    UPSKILLING A TEAM
    #brightonseo
    @bethturner_

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  36. @bethturner_
    93%
    of Millennials +
    Gen-Z expect
    employers to
    provide learning
    opportunities
    #brightonseo

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  37. @bethturner_
    Upskilling
    significantly
    improves
    employee
    retention and
    productivity
    #brightonseo

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  38. @bethturner_ #brightonseo

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  39. Determining skills gaps:
    SURVEYS AND INTERNAL
    TRAINING
    #brightonseo
    @bethturner_

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  40. @bethturner_
    Use Microsoft or Google
    forms to survey teams
    on training needs.
    Keep responses
    anonymous
    #brightonseo
    Upskilling a team:
    SURVEYS

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  41. @bethturner_ #brightonseo
    Upskilling a team:
    Set up training on top
    priorities, and use as a
    continual resource
    SURVEYS

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  42. @bethturner_ #brightonseo
    Upskilling a team:
    Make sure to refresh
    the training
    SURVEYS

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  43. Determining skills
    gaps:
    OTHER
    #brightonseo
    @bethturner_

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  44. @bethturner_ #brightonseo
    Upskilling a team:
    1-2-1 CHATS
    Talk directly to your
    team, or managers,
    about training wants
    and needs

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  45. @bethturner_ #brightonseo
    Upskilling a team:
    EMPLOYEE OBJECTIVES
    These can help see any
    consistent areas of
    improvement in the
    team

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  46. A final word
    #brightonseo
    @bethturner_

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  47. @bethturner_
    Growing a
    department starts
    with nurturing
    talent in your team
    #brightonseo
    The final
    WORD

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  48. @bethturner_
    The more you can
    educate on the
    value of what you're
    trying to achieve, the
    better
    #brightonseo
    The final
    WORD

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  49. @bethturner_
    Work with the team,
    wider company and
    clients to ensure
    change works for
    them
    #brightonseo
    The final
    WORD

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  50. @bethturner_
    Effective
    communication and
    listening is vital
    when trying to
    implement change
    #brightonseo
    The final
    WORD

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  51. @bethturner_
    Remember you're
    the expert, don't
    bow down if you
    believe change is
    the right thing to do
    #brightonseo
    The final
    WORD

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  52. @bethturner_
    Pivot if it
    doesn't work
    #brightonseo
    The final
    WORD

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  53. @bethturner_ #brightonseo
    THANK YOU

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