Beth Turner - Brighton SEO deck

Make changes and grow a department without disruption Beth Turner
ilk Agency Speakerdeck.com/bethturner_ @bethturner_

@bethturner_ #brightonseo

@bethturner_ The thought of making changes can be a scary
thing, especially in a new role #brightonseo

@bethturner_ 66% of change initiatives in business fail #brightonseo

@bethturner_ 18% of employees would leave if a big organisational
change occurs #brightonseo

@bethturner_ But change isn’t always bad - and is necessary
in our industry #brightonseo

@bethturner_ Change ensures you're being competitive and helps to attract
new business #brightonseo

@bethturner_ Can help to improve client and employee retention #brightonseo

Making changes: CONFIDENCE #brightonseo @bethturner_

@bethturner_ A lack of confidence will impact your ability to
make changes #brightonseo

#brightonseo @bethturner_ CONFIDENCE Making Changes: Confidence is about asserting yourself
in a way that's comfortable for you - not about being 'difficult'

#brightonseo @bethturner_ Stay firm if when you are challenged Making
Changes: CONFIDENCE

#brightonseo @bethturner_ Stop apologising and use assertive language Making Changes:
CONFIDENCE

@bethturner_ #brightonseo Remember, you're the expert Making Changes: CONFIDENCE

Making changes: DO’S AND DON’TS #brightonseo @bethturner_

@bethturner_ DO'S AND DON'TS #brightonseo Making Changes: DO communicate

@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DON’T make changes
for the sake of it

@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DO understand current
processes and strategies

@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DON’T fixate on
what you’re used to

@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DO educate others

@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DON’T be afraid
to make changes

Growing a department: CHANGES WITHOUT DISRUPTION #brightonseo @bethturner_

#brightonseo @bethturner_ Communication:

@bethturner_ #brightonseo Change without disruption: COMMUNICATION Communicate with internal teams
for sign off and ensure everyone is aware of change

@bethturner_ #brightonseo Change without disruption: COMMUNICATION Ensure all change is
clearly communicated to the team, and they feel listened to

@bethturner_ #brightonseo Change without disruption: COMMUNICATION Communicate change verbally -
not over email

@bethturner_ #brightonseo Change without disruption: Get feedback - and listen
to it COMMUNICATION

#brightonseo @bethturner_ Education:

Educate on the value of what you're changing. The more
people understand, the easier it will be to adapt #brightonseo @bethturner_ Change without disruption: EDUCATION

@bethturner_ #brightonseo Change without disruption: EDUCATION Educate internal and external
stakeholders on industry changes

#brightonseo @bethturner_ Reminders:

@bethturner_ #brightonseo Change without disruption: Make yourself available to answer
any questions or concerns REMINDERS

@bethturner_ #brightonseo Change without disruption: Ensure you’re setting an example
- put in the hard work and show your team REMINDERS

@bethturner_ Never preach to your team and position change as
an opportunity for learning #brightonseo Change without disruption: REMINDERS

Growing a department: UPSKILLING A TEAM #brightonseo @bethturner_

@bethturner_ 93% of Millennials + Gen-Z expect employers to provide
learning opportunities #brightonseo

@bethturner_ Upskilling significantly improves employee retention and productivity #brightonseo

@bethturner_ #brightonseo

Determining skills gaps: SURVEYS AND INTERNAL TRAINING #brightonseo @bethturner_

@bethturner_ Use Microsoft or Google forms to survey teams on
training needs. Keep responses anonymous #brightonseo Upskilling a team: SURVEYS

@bethturner_ #brightonseo Upskilling a team: Set up training on top
priorities, and use as a continual resource SURVEYS

@bethturner_ #brightonseo Upskilling a team: Make sure to refresh the
training SURVEYS

Determining skills gaps: OTHER #brightonseo @bethturner_

@bethturner_ #brightonseo Upskilling a team: 1-2-1 CHATS Talk directly to
your team, or managers, about training wants and needs

@bethturner_ #brightonseo Upskilling a team: EMPLOYEE OBJECTIVES These can help
see any consistent areas of improvement in the team

A final word #brightonseo @bethturner_

@bethturner_ Growing a department starts with nurturing talent in your
team #brightonseo The final WORD

@bethturner_ The more you can educate on the value of
what you're trying to achieve, the better #brightonseo The final WORD

@bethturner_ Work with the team, wider company and clients to
ensure change works for them #brightonseo The final WORD

@bethturner_ Effective communication and listening is vital when trying to
implement change #brightonseo The final WORD

@bethturner_ Remember you're the expert, don't bow down if you
believe change is the right thing to do #brightonseo The final WORD

@bethturner_ Pivot if it doesn't work #brightonseo The final WORD

@bethturner_ #brightonseo THANK YOU

Beth Turner - Brighton SEO deck

Beth Turner - Brighton SEO deck

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