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WordCamp Milwaukee - How to Use Marketing w/o ...

Avatar for Patrick Rauland Patrick Rauland
June 08, 2013
Technology
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850

WordCamp Milwaukee - How to Use Marketing w/o the Shenanigans

How to use effective marketing techniques while gathering data in forms.

Avatar for Patrick Rauland

Patrick Rauland

June 08, 2013
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Transcript

  1. How to Use Marketing w/o the Shenanigans Patrick Rauland @BFTrick

  2. About me I work in an ad agency http://burnhamrichards.com

  3. About me I build custom themes

  4. About me I build custom plugins

  5. About me I love yoga

  6. Forms

  7. Forms gather data

  8. Data helps us understand our demo

  9. Traffic Trends

  10. Traffic Source

  11. User Location

  12. Content Popularity

  13. These are good - right???

  14. What's wrong about collecting data?

  15. Nothing!

  16. Nothing! (unless it harms your conversions)

  17. None

  18. Even one extra field will result in less submissions

  19. Phone field reduces conversion by 5% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/

  20. Age field reduces conversion by 3% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/

  21. City & State field reduces conversion by 2% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/

  22. Street Address field reduces conversion by 4% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/

  23. Using "Submit" reduces conversion by 3% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/

  24. Instead of Submit use click here or go http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/

  25. Forms suck!

  26. None
  27. None

  28. Can we gather data without bothering the user?

  29. Yes!

  30. None
  31. None
  32. None

  33. Campaign Source

  34. Campaign Name

  35. Campaign Medium

  36. Campaign Term

  37. First Visit

  38. Previous Visit

  39. Visits

  40. None
  41. None

  42. Campaign Source

  43. Campaign Name

  44. Campaign Medium

  45. Campaign Term

  46. First Visit

  47. Previous Visit

  48. Visits

  49. Referring URL

  50. Country

  51. State

  52. Zip Code

  53. City

  54. None
  55. None

  56. Country

  57. State

  58. Zip

  59. City

  60. Browser

  61. Browser Version

  62. Operating System

  63. Now we can get Data

  64. Data - Bother = Awesome

  65. Use Cases

  66. Use Case #1 Multiple Leads

  67. Lead #1 Time on site: 0:23 Pages visited: 2

  68. Lead #2 Time on site: 3:17 Pages visited: 11

  69. Lead #3 Time on site: 3:17 Pages visited: 11 Last

    page visited: Our-Awesome - Expensive-Service.html

  70. Lead #4 Time on site: 3:17 Pages visited: 11 Last

    page visited: Our-Awesome Expensive-Service.html Browser: IE6

  71. Use Case #2 Easy Bug Reporting

  72. Bug Submission #1

  73. Bug Submission #2

  74. Bug Submission #2

  75. Use Case #3 Email Campaigns

  76. None

  77. Use Sublists

  78. None

  79. Questions??

  80. How to Use Marketing w/o the Shenanigans Patrick Rauland @BFTrick