WordCamp Milwaukee - How to Use Marketing w/o the Shenanigans

How to use effective marketing techniques while gathering data in forms.

Transcript

1. How to Use Marketing w/o the Shenanigans Patrick Rauland @BFTrick
2. About me I work in an ad agency http://burnhamrichards.com
3. About me I build custom themes
4. About me I build custom plugins
5. About me I love yoga
6. Forms
7. Forms gather data
8. Data helps us understand our demo
9. Traffic Trends
10. Traffic Source
11. User Location
12. Content Popularity
13. These are good - right???
14. What's wrong about collecting data?
15. Nothing!
16. Nothing! (unless it harms your conversions)
18. Even one extra field will result in less submissions
19. Phone field reduces conversion by 5% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/
20. Age field reduces conversion by 3% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/
21. City & State field reduces conversion by 2% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/
22. Street Address field reduces conversion by 4% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/
23. Using "Submit" reduces conversion by 3% http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/
24. Instead of Submit use click here or go http://www.quicksprout.com/2013/01/31/how-to-optimize-contact-forms-for-conversions/
25. Forms suck!
28. Can we gather data without bothering the user?
29. Yes!
33. Campaign Source
34. Campaign Name
35. Campaign Medium
36. Campaign Term
37. First Visit
38. Previous Visit
39. Visits
42. Campaign Source
43. Campaign Name
44. Campaign Medium
45. Campaign Term
46. First Visit
47. Previous Visit
48. Visits
49. Referring URL
50. Country
51. State
52. Zip Code
53. City
56. Country
57. State
58. Zip
59. City
60. Browser
61. Browser Version
62. Operating System
63. Now we can get Data
64. Data - Bother = Awesome
65. Use Cases
66. Use Case #1 Multiple Leads
67. Lead #1 Time on site: 0:23 Pages visited: 2
68. Lead #2 Time on site: 3:17 Pages visited: 11
69. Lead #3 Time on site: 3:17 Pages visited: 11 Last page visited: Our-Awesome - Expensive-Service.html
70. Lead #4 Time on site: 3:17 Pages visited: 11 Last page visited: Our-Awesome Expensive-Service.html Browser: IE6
71. Use Case #2 Easy Bug Reporting
72. Bug Submission #1
73. Bug Submission #2
74. Bug Submission #2
75. Use Case #3 Email Campaigns
77. Use Sublists
79. Questions??
80. How to Use Marketing w/o the Shenanigans Patrick Rauland @BFTrick