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Product Design for Chimps

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Avatar for John Biesnecker John Biesnecker
September 08, 2012
Technology
0
130

Product Design for Chimps

A presentation on product design that enhances the most complex piece of technology in any product -- the user! -- and makes him or her better at being human.

Avatar for John Biesnecker

John Biesnecker

September 08, 2012
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Transcript

  1. Product Design for Chimps John Biesnecker [email protected]

  2. None

  3. Evolution has been good to us

  4. But evolution is slow

  5. For humans, it might have even stopped

  6. Social / technological evolution FTW!

  7. So. Much. Faster.

  8. Same stupid meat, though

  9. Thankfully, not that stupid (reality TV notwithstanding) (remember, evolution has

    been good to us)

  10. Want to change the world?

  11. Make humans better at being human

  12. Optimize. Extend. Overcome.

  13. Hardware: our bodies

  14. None

  15. Firmware: our minds

  16. None

  17. Software: our nature

  18. None

  19. Humans are social animals

  20. Rules for beneficial social exchange

  21. Benefits are balanced against risks

  22. Context matters (a lot!)

  23. Culture matters, too

  24. Nothing is absolute (but generalities hold)

  25. Pop quiz!

  26. Make us better humans

  27. Make us better teachers

  28. Make us better learners

  29. Make us better builders

  30. Make us better storytellers

  31. Make us better nurturers

  32. Make us better predators

  33. Thank you