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Killing Lorem Ipsum With Content-First UX

by Biggeidea

Published February 20, 2016 in Design

Everyone tells you to brush, design and floss with real content, but almost no one explains how to make that happen. Across numerous content strategy projects, I’ve seen how tight deadlines, imperfect Statements of Work and bad habits allow placeholder copy to thrive. In order to defeat the scoundrel Lorem Ipsum, I’ve developed some tools and approaches for copywriters and designers that help return the crown to content.