These are my slides from IA Summit 2018, where I gave a talk about why building human-friendly sentences from the raw material of machine learning is finicky work.
Shopify’s approach to the problem was to treat personalized recommendations as a design problem. We started by thinking carefully about the mental model(s) users bring to our product. Then we created principles to shape and constrain our recommendations.
By using content and design principles to guide our work, we were able to make our UX as smart as our AI.