Data Oriented Design

A presentation (in Portuguese) showing WHAT is data-oriented design, WHY data is important in the design process and HOW to use data using Pragmatic UX (https://puxmanifesto.org)

Transcript

1. data driven design oriented
3. what why how
4. @bitbonsai
7. A B
8. instinct pure data
11. 3.0
12. instinct pure data
13. pale yellow
15. instinct pure data
16. 41 shades of blue
18. #2200C1
19. instinct pure data
20. instinct pure data
21. data = any input about
 the user experience, at anytime
22. this talk example
23. this talk before during after
24. data = representation of
 human experience
25. data experience
26. d.o.d. data experience
27. in digital products it’s the same, only much more precise
31. hypothesis a darker experience highlights visual content, is more engaging and helps people find the music they want
32. fact users don’t like change
33. user research usability surveys before
34. AB testing 1-5% during
35. listened as much or more music after content was highlighted broader range of music
36. data = gave the confidence they were doing the right thing
39. A B
40. A B more music was played, buttons are unnecessary
41. data = map
42. experience = result
43. d.o.d. data experience
44. how
45. pragmatic ux
46. design thinking
47. empathise define ideate prototype test implement
48. pux focus build test collect simplify
49. data orientation can start even before you have the product pux
50. pux : focus identify first users, pick one group
51. pux : focus
52. pux : focus
53. pux : focus define 3 personas from the picked group
54. pux : build quickly prototype for your personas
55. pux : build lo-fi on paper, for you. will show obvious flaws
56. pux : build hi-fi mockups, interactive prototypes
57. pux : build fast iteration is better than perfect
58. pux : test put in front of real users
59. pux : test ask open questions
60. pux : test bounce questions
61. pux : collect get data to inform iterations
62. pux : collect be open to change your mind
63. pux : collect aggregate feedback
64. pux : collect find patterns and connections
65. pux : collect always ask “how can I be sure
 I’m right?”
66. pux : collect always ask why? at least 5 times
67. pux : simplify Any intelligent fool can make things bigger, more complex, more violent. It takes a touch of genius and a lot of courage to move in the opposite direction. Albert Einstein
68. pux : simplify don’t simplify before testing
69. pux : simplify less is your friend
70. pux : simplify less scroll less work less thinking less cognitive load
71. pux : simplify good way to simplify an existing product A B
72. pux : simplify hypothesis power calculator apples to apples A B
73. pux focus build test collect simplify
74. https://pux.design
75. data driven design oriented thanks! @bitbonsai