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Data Oriented Design

Mauricio Wolff
November 08, 2018

Data Oriented Design

A presentation (in Portuguese) showing WHAT is data-oriented design, WHY data is important in the design process and HOW to use data using Pragmatic UX (https://puxmanifesto.org)

Mauricio Wolff

November 08, 2018
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  1. data driven design
    oriented

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  2. instinct pure data

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  3. instinct pure data

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  4. instinct pure data

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  5. 41 shades of blue

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  6. instinct pure data

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  7. instinct pure data

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  8. data =
    any input about

    the user experience,
    at anytime

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  9. this talk
    example

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  10. this talk
    before during after

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  11. data = representation of

    human experience

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  12. data experience

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  13. d.o.d.
    data experience

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  14. in digital products it’s the same,
    only much more precise

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  15. hypothesis
    a darker experience highlights
    visual content, is more engaging
    and helps people find
    the music they want

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  16. fact
    users don’t like change

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  17. user research
    usability surveys
    before

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  18. AB testing 1-5%
    during

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  19. listened as much or more music
    after
    content was highlighted
    broader range of music

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  20. data =
    gave the confidence
    they were doing the
    right thing

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  21. A B
    more music was played,
    buttons are unnecessary

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  22. experience = result

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  23. d.o.d.
    data experience

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  24. pragmatic ux

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  25. design thinking

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  26. empathise
    define
    ideate
    prototype
    test
    implement

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  27. pux
    focus
    build
    test
    collect
    simplify

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  28. data orientation can
    start even before you
    have the product
    pux

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  29. pux : focus
    identify first users,
    pick one group

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  30. pux : focus
    define 3 personas from
    the picked group

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  31. pux : build
    quickly prototype for
    your personas

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  32. pux : build
    lo-fi on paper, for you.
    will show obvious flaws

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  33. pux : build
    hi-fi mockups,
    interactive prototypes

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  34. pux : build
    fast iteration is better
    than perfect

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  35. pux : test
    put in front of real users

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  36. pux : test
    ask open questions

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  37. pux : test
    bounce questions

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  38. pux : collect
    get data to inform
    iterations

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  39. pux : collect
    be open to
    change your mind

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  40. pux : collect
    aggregate feedback

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  41. pux : collect
    find patterns and
    connections

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  42. pux : collect
    always ask
    “how can I be sure

    I’m right?”

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  43. pux : collect
    always ask
    why?
    at least 5 times

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  44. pux : simplify
    Any intelligent fool can make things
    bigger, more complex, more violent. It
    takes a touch of genius and a lot of
    courage to move in the opposite
    direction.
    Albert Einstein

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  45. pux : simplify
    don’t simplify before testing

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  46. pux : simplify
    less is your friend

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  47. pux : simplify
    less scroll
    less work
    less thinking
    less cognitive load

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  48. pux : simplify
    good way to simplify an
    existing product
    A B

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  49. pux : simplify
    hypothesis
    power calculator
    apples to apples
    A B

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  50. pux
    focus
    build
    test
    collect
    simplify

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  51. https://pux.design

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  52. data driven design
    oriented
    thanks!
    @bitbonsai

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