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Bespoken Spirits

Avatar for Blake Doman Blake Doman
August 16, 2026
7

Bespoken Spirits

Case study regarding traditional vs. scientific whiskey aging methods.

Avatar for Blake Doman

Blake Doman

August 16, 2026

Transcript

  1. BESPOKEN SPIRITS: SCIENCE OVER TRADITION Wood+Spirits+Time=Whiskey’s Flavor+Color+Smell Problem: Traditional aging

    is: unpredictable unsustainable expensive (Time & Resources) Solution: Patent-pending ACTivation ™ technology ages faster uses less than 3% of wood and 1% of energy used in the traditional process 22 medals in six months
  2. DIFFERENT AVENUES Build Product Brand B2B: Maturation as a Service

    (MaaS) B2C: Customization as a Service (CaaS)
  3. WHY MATURATION AS A SERVICE WINS 1 Speed to market

    = faster revenue Bespoken’s core promise is speed Years Weeks: Faster revenue and quicker response to demand → Lower unit cost vs. barrel aging 2 Cuts cost per bottle by up to 50–70% Eliminates barrel purchase ($300+ per barrel) and longterm storage costs Per-unit cost decreases as batch size increases due to efficiency from centralized processing. Risk reduction 3 Traditional aging locks up money in inventory for years Removes long-term storage + evaporation losses Shorter cycle = better cash flow predictability Makes growth possible without massive upfront investment
  4. TARGET CUSTOMER/GO-TOMARKET Small & Craft Distilleries sell aged spirits faster

    Don’t want to wait 3– 5 years to make money Vermont (#1 in breweries per capita. Highly concentrated craft beer culture) Breweries with Excess Fermented Product Upcycle product and convert into white dog through a licensed distiller Use MaaS to create revenue from surplus Independent Spirits Brands Buy spirits in bulk Need help improving taste and consistency
  5. From Industry Constraints to Scalable Advantage Pain points Bespokens Solution

    Years before revenue Turn aging time from 5 years into 5 days Cash tied up in barrels and warehouses Replace heavy storage costs with an asset-light model Lost product from evaporation (“angel’s share”) Preserve every drop (zero volume loss) Unpredictable flavor at scale Deliver consistent, datadriven precision every batch
  6. COST EFFECTIVENESS Distill Own Spirits and Age (MUST buy barrel)

    Buy White Dog and Age (includes barrel cost) Buy 5-Year Old Spirits (includes barrel cost) Use the Bespoken Process (buy White Dog and process it) $45.19 $34.19 $58.00 $17.50
  7. BUDGETING/FORECASTING COSTS/SAVINGS FOR BESPOKEN SPIRITS (ETSY & FISHER, 2021) ACTivator

    $100,000 (decrease cost with future models) NO raw materials expense NO storage cost NO bottling cost (~$1,360 per barrel) (~$1,035 for 5 years) (~$750 per barrel) Would only need to sell ~251 barrels of whiskey to break even on ACTivator cost
  8. BUDGETING/FORECASTING REVENUE POTENTIAL (NATIONAL BREWER ASSOCIATION) Currently in the US:

    9,793 Breweries (includes subcategories) IF WE... Capture 15% of brewery market Mature 50,000 gallons of whiskey per customer annually (~943 barrels) THEN WE MAKE... $550.9M in revenue $358.1M gross margin (65%)
  9. TIMELINE Phase 1 – Create business plan from MaaS process(0-3

    months) Legal documents between (Distributors)(TTB) Build connections in Vermont Sell MaaS to existing customers Coordinate with shipping companies for corporate rate Phase 3 – Expand Bespoken locations (5-10 years) Build new location for dual coast presence Licensing tech towards international markets Expanding into other spirit categories (tequila, gin, rum, etc.) Phase 2 – Begin integration of MaaS into the industry (1-5 years) Long-term agreements with exisiting customers and gain new service opportunities from breweries Invest more in R&D to continue improving technology
  10. TABLE OF CONTENTS About Bespoken & Process Different Avenues Perceptual

    Map Why MaaS Target Market Pain Points Cost Effectiveness Costs/Savings for Bespoken Spirits Revenue Potential Timeline APPENDIX Strategic Positioning Traditional vs. Bespoken Model Maturing Cost Calculator Cost Breakdown Customer Example Current Trends Authentically Aged Concerns Expand Locations
  11. Strategic Positioning B2B Asset light scaling Customers own the spirit,

    Bespoken refines it Lower fixed cost Faster expansion in new regions Less financial risk Protected by patent-backed technology Technology is hard to imitate: Controlled wood infusion process Data-driven flavor mapping Fast testing/refinement cycles Long-term B2B partnerships If Bespoken improves product quality once, customers are likely to: Use bespoken for all new batches Improve multiple product lines Expand into new flavors quickly B2C 100+ to build brand Entering Whiskey market requires major upfront investment in: Marketing/advertising Sales team/distributor relationsips Trade promotions./shelf placement fees 5-10 years to scale Whiskey brands grow slowly because: Distribution contracts Consumer trust takes time Shelf space is limited/competitive Competing with Diageo, Beam, Brown-Forman These firms: Own massive brand portfolios Control distributor relationships Large marketing budget
  12. WHY MATURATION AS A SERVICE WINS Accelarating Revenue + Reducing

    Risk Traditional Model Traditional model = distill the spirit put into oak barrels wait years lose volume over the years due to evaporation storage to hold barrels insurance, tax, capital cost vs Maturation as a Service Maturation as a Service = microstaves to replicate barrel aging instead of waiting years engineer flavor extraction control tempature analyze flavor chemistry Deliver aged profiles in days/weeks Can Skip Long term barrel storage evaporation multi year working capital cost
  13. BUDGETING/FORECASTING COST BREAKDOWN CUSTOMER EXAMPLE Customer located in Knoxville, TN

    and is buying 40 proof gallons (~200 750ml bottles ⟶ ~2,400 cocktails) Bespoken Spirits Processing (includes cost to purchas White Dog Spirits): $700 Cost to bottle: $120 Shipping: $5,000 *Would be paying bottling and shipping costs for any Total: ~$5,820 maturation process
  14. Downward trend for Whiskey Jim Beam “Paused Operations” at their

    main distillery in Jan. 2026 (Forbes) Overproduction Scottish Whiskey increased by 25% (TheWhiskeyWash) US Tariffs heavily impact sales Whiskey has survived for years. Why invest in capital, when you can use ACTivation distilling when demand picks back up. CURRENT TRENDS
  15. HOW MUCH DO CUSTOMERS CARE ABOUT WHETHER OR NOT THE

    WHISKEY IS AUTHENTICALLY AGED 1 2 3 Many can’t detect in Blind Test Test Big brands already offer similar finishings Taste > Process (Maker’s 46 Wood Finishing)
  16. Expand Locations Dual Coast Presence East & West Coast Reduce

    Whitedog shipping cost ACTivator Technology already developed >250 barrels to break even Less R&D investment National Reach. Faster Distilling. Higher Margins.