staff to connect with multiple families in an efficient, structured way. Opportunity for Make-A-Wish workers to educate families about the wish process in a clear virtual format. Multiple Make-A-Wish representatives can host separate breakout rooms simultaneously to maximize reach. A virtual “lunch line” flow helps organize sessions so families can easily rotate between conversations. One-on-one breakout rooms provide privacy for more personal and sensitive discussions. Creates an interactive virtual environment where families can learn, ask questions, and engage in real time.
UT Athletics, Smokies, Ice Bears MA/RI partnered with the Red Sox Hospitals & doctors Simple graphics; less word-heavy Heavier details in caption or following slides Encourage interaction and engagement Call-to-action for referrals
of parents Facebook Groups feature would increase engagement Interact with Make-A-Wish groups or local parent groups in East TN More personal connection Informational posts for awareness and referrals
Family Lunch and Learn Pop-Up Activations Instagram Mockups Facebook Mockups Recap Referrals Equation APPENDIX Western Carolina Benchmark Pop-Up Activations Visual Appeal Social Media Engagement
Eligibility Criteria Baseline vs. Success: In 2018, the center averaged only 2.5 referrals per month. By February 2021, they reached their highest referral volume and met their project goal four times within a six-month period. The research within the document also tested several "Key Changes" to see what drove these referral increases: a.Visual Aids: Hanging referral flow maps in offices. b.Educational Outreach: "Lunch & Learn" sessions for staff and providers. c.System Integration: Adding Make-A-Wish eligibility criteria directly into Medical Social Work (MSW) reports and the Cerner communication system. https://wish.org/sites/default/files/2021-09/MAW_May%2019%20Presentation.pdf
showed that increasing provider awareness and embedding MakeA-Wish materials into clinical workflows significantly improved referral rates. Key findings: 85% of providers only think about Make-A-Wish on a case-by-case basis 66% of referrals happen at the end of the clinic or after the patient has already left 50% of providers said referral prompts would help them remember to refer eligible children https://wish.org/nc/increasing-patient-referrals-make-wish The strategies they used to improve referrals: Educated providers and staff Placed materials in work areas Shared stories and photos of wish children Added eligibility info into clinical systems Built referral reminders into workflows https://wish.org/refer-a-child Outcome: Referral goals were met multiple times Referrals increased with ongoing staff engagement and awareness tools
seconds whether to stop scrolling, making strong first-slide imagery essential for reach and engagement. Carousel posts outperform static graphics Research shows carousel posts often generate higher engagement by combining visual appeal with swipeable storytelling and educational content. Keep detailed information off the first image Use captions or later carousel slides for referral steps, eligibility details, and organization information to avoid clutter. Calls-to-action increase visibility Encouraging likes, shares, comments, and saves helps boost algorithm reach and expand awareness to potential referring families. Best fit for Make-A-Wish East TN Emotional wish stories + clear referral messaging + shareable content can help increase local awareness and referrals. Search Engine Journal – Instagram carousel posts generate higher engagement than single images/videos. https://www.searchenginejournal.com/inst agram-carousels/379311/ Brandwatch – Carousel posts increase interaction, storytelling ability, and time spent on posts. https://www.brandwatch.com/blog/instagr am-carousel/ SocialInsider – Social media analytics source often cited for carousel engagement performance studies. (Referenced in Search Engine Journal study above.) HubSpot – Strong calls-to-action help drive clicks, engagement, and conversions. https://www.hubspot.com/products/marke ting/calls-to-action Hootsuite – Nonprofit organizations can use stronger social media strategy to build awareness, community, and donations. Add a little bit of body text
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