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Determinants of RFID adoption intention: Eviden...
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Bleu Ren
November 17, 2014
Education
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Determinants of RFID adoption intention: Evidence from Taiwanese retail chains
[email protected]
Bleu Ren
November 17, 2014
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Transcript
DETERMINANTS OF RFID ADOPTION INTENTION: EVIDENCE FROM TAIWANESE RETAIL CHAINS
49941131 任家輝(
[email protected]
)
INTRODUCTION
RFID RFID的應用 更嚴格的控制 供應鏈的管理 庫存管理
節約成本 改善客戶服務 減少損耗 更明確的客戶定位 追蹤採購的過程
創新擴散理論 相對優勢 複雜性 相容性 可試驗性
可觀察性
長期的協調與合作可以提 高供應鏈效率
ANALYTICAL MODEL
None
DATA COLLECTION
1187家零售連鎖店 517人參與商品零售商的實質流程操作 從140家連鎖店中收集427份,去除無效問卷後 有134份(31.4%)。
五點李克特量表 調查時間是14個月 51%接受調查的受訪者中,部門經理級以上的 在零售行業平均任期為8.4年。
ANALYSIS AND RESULTS
信效度分析
路徑分析
使用LISREL 8.51 所有潛在變數間的路徑係數均達顯著水準(p- value<0.05)。
CONCLUSIONS
採用RFID技術,有助於零售商即時追蹤及控制 庫存。 當RFID與後端IT系統整合後,RFID可以 縮短訂貨至交貨的時間 提高補貨的效率
降低產品不良率、庫存等級、缺貨率,以及勞動力 成本。
零售商協同規劃最重要的目的,是於考慮RFID。 其次,使用一致的平台,和整合營運支持。
END