Personalization Increases Engagement by 213%

Case Study with HFS Federal Credit Union

An A/B test with over 296,000 page views showed that Persona increased HFSFCU.org's click rate on calls to action by 213%.

Transcript

1. Case Study with HFSFCU.org Personalization Increases Engagement by 213%
2. Persona is personalization software for credit union websites.
3. It adapts website content for individuals based on their interests—automagically.
4. BloomCU introduced HFS Federal Credit Union to Persona and they were excited to use it.
5. We decided to target people who are interested in the following five products: 1. Auto loans 2. Credit cards 3. Personal loans 4. Personal line of credit 5. Autos for sale Wants to earn rewards Wants a personal loan Emma Rebecca Dave Needs a new car
6. Here’s how it works: Rebecca visits the auto loan page and Persona tags her interest as “auto loan.”
7. Then, on her next visit to the home page, Persona shows her an auto loan promotion.
8. Rebecca is about 200% more likely to click “apply now” when shown the personalized promotion.
9. An A/B test with over 296,000 page views showed that Persona increased HFSFCU.org's click rate on calls to action by 213%.
10. The raw A/B test data
11. bloomcu.com/persona