table? • aka “capitalization table” • Record of all the major shareholders of a company, percentage ownership, and what people paid for various shares over time Boris Mann • @bmann
a cap table? • You’ll have one as soon as you incorporate a business • It’s the official share ownership of your company • Your lawyer keeps an official version, you’ll want to have an easily updatable one for doing “what if” scenarios related to investment Boris Mann • @bmann
equity with cofounders? • http://foundrs.com/ is an interesting tool to walk through • Also: reverse vesting for founders • Founders shares are granted immediately, reverse vesting clauses in the Shareholders Agreement describe how founders keep / give back those shares over time • vs. when your company is valued, you give out options, which are granted (vest) over time Boris Mann • @bmann
• Equity is like sh*t – keep it piled in one place and it stinks, spread it around and good things grow • Reward advisors, early employees • Use your cap table to plan where you need to get to in terms of team, traction & timing • 20% - 30% dilution at each stage Boris Mann • @bmann
Seed 1: < $500K • Working code & customers • Seed 2: > $500K to $1.x M • Paying customers or significant traction • Series A: $1M++ • At least one known, repeatable sales channel / distribution model Boris Mann • @bmann Day job F&F $30K prototype Cofounder Accelerators Futurpreneur Consulting
Common Shares • If you can agree on valuation – do it! Aligns early investors & founders • Convertible Note • 20% discount, 8% interest, $3M cap, 18 - 24month term • Debt or Equity (e.g. Y-Combinator SAFE) • Pref Shares • Usually required by any “institutional” investors, including many Seed VCs • Liquidation Preferences, eg 1x means that that class of shares get their investment out first, and 1x their investment Boris Mann • @bmann
& Valuation Presentation • Link to some Excel spreadsheets + LaBarge Weinstein presentation • http://captable.io is the tool I currently use & recommend • Budgie • use of proceeds, budget planning, simple SaaS user model • http://app.budgetsheet.co Boris Mann • @bmann
Investment Deck • Team / Market / Solution (+ Proprietary Tech or Distribution) • Use of Proceeds (aka Budget for 12 months) • Hiring plan, sales & marketing “hypotheses” • User Model • Bottom up growth model • Cap Table • including scenario for next round Boris Mann • @bmann
50% of a company for $5M, for $10M post money • Sells for $20M • Pref shares get $5M out • then 1x of $5M (for $10M) • Remaining is $10M, of which pref shares get 50%, or $5M ($15M total) Boris Mann • @bmann