Unbelievable ecommerce

Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realize your uniqueness you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This one example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

Transcript

1. ECOMMERCE UNBELIEVABLE PAUL BOAG@BOAGWORLD
2. REALLY? SOUNDS LIKE A SALES PITCH TO ME
3. IT’S NOT THEY FIRED US WE DIDN’T WANT TO GROW JUST TO ACCOMMODATE HOW BIG THEY HAD BECOME, BUT THAT IS ANOTHER STORY
4. INCREASE IN SALES 10000% A CASE STUDY OVER 5 YEARS
5. NO LIE
6. 10,000%
7. IN 5 YEARS
8. SOUNDS SUSPICIOUS 10000% IS EASY IF YOU START WITH A LOW BASE MUST BE HIGH VALUE GOODS, TO A TECH SAVVY AUDIENCE, WITH LOTS OF DISPOSABLE INCOME
9. WRONG
10. A REASONABLE BASE
11. FROZEN READY MEALS
12. FOR THE ELDERLY
13. CAN YOU ACHIEVE THE SAME?
14. PROBABLY NOT
15. BUT THERE ARE LESSONS TO LEARN LESSONS IN TWO AREAS
16. BUSINESS DESIGN &
17. CLIENT DESIGNER &
18. WORK TOGETHER A SIMPLE FORMULA FOR SUCCESS
19. BUSINESS OR WHY THE CLIENT IS CRUCIAL TO THE PROCESS OR THINGS I’VE LEARNT FROM @MATTYCURRY
20. YOU’RE UNIQUE & NOT AMAZON
21. A UNIQUE AUDIENCE
23. CONSTANT TURNOVER
25. CARERS
27. FRANCHISE CHALLENGE
28. BARRIER TO ENTRY
30. DON’T BE SEDUCED BY SEXY
34. VISIT USERS IN THEIR HOMES
35. TEST ITERATE & AN ONGOING INVESTMENT
36. REGULAR USER TESTING MULTI VARIANCE TESTING
37. BEYOND THE SITE
38. CASH ON DELIVERY, EMAIL, 24/7 HELPLINE, FACEBOOK, TEXT, POLICE CHECKED DRIVERS, UNPACKING, REORDER AT DOOR, COLD WEATHER DELIVERY, CONSISTENT DRIVER...AND THAT’S JUST THE OFFICIAL STUFF
39. THE RIGHT RELATIONSHIP
40. DESIGN OR WHAT THE DESIGNER BRINGS TO THE TABLE
41. REMOVE CLUTTER
45. THE CART FOCUS ON THE
48. PROVIDE VISUAL FEEDBACK
51. BIG PRODUCT SHOTS
55. MAKE BUTTONS AND LINKS OBVIOUS
58. BE THERETO HELP
62. HANDLE ERRORS gracefully
65. COMMUNICATE YOUR ADDED VALUE
67. YOU ARE UNIQUE AVOID SEXY VISIT USERS IN HOME TEST AND ITERATE GO BEYOND THE SITE A RIGHT RELATIONSHIP REMOVE THE CLUTTER FOCUS ON THE CART PROVIDE FEEDBACK BIG PRODUCT SHOTS MAKE BUTTONS OBVIOUS BE THERE TO HELP HANDLE ERRORS WELL COMMUNICATE VALUE BUSINESS & DESIGN
68. QUESTIONS? OR ASK ME ON TWITTER @BOAGWORLD