our personas, Ashley was born and raised outside Boise, Idaho, and in 1992 she moved to the Bay Area with her brother. She’s now a full-time mom of 1-year- old Cameron. Her husband Todd works as a union contractor installing sprinkler systems and likes to amuse Ashley with his ability to juggle and do card tricks. Ashley maintains a family blog chock full of photos for her family back in Boise and participates in a discussion board for moms on Yahoo! Groups. Lots of her friends are on Facebook, so she spends a few minutes here and there writing messages throughout the day...
our personas, Ashley was born and raised outside Boise, Idaho, and in 1992 she moved to the Bay Area with her brother. She’s now a full-time mom of 1-year- old Cameron. Her husband Todd works as a union contractor installing sprinkler systems and likes to amuse Ashley with his ability to juggle and do card tricks. Ashley maintains a family blog chock full of photos for her family back in Boise and participates in a discussion board for moms on Yahoo! Groups. Lots of her friends are on Facebook, so she spends a few minutes here and there writing messages throughout the day...
the design process. They are hypothetical archetypes of actual users. Although they are imaginary, they are defined with significant rigor and precision.” - Alan Cooper, The Inmates Are Running the Asylum, 2004
the design process. They are hypothetical archetypes of actual users. Although they are imaginary, they are defined with significant rigor and precision.” - Alan Cooper, The Inmates Are Running the Asylum, 2004
our personas, Ashley was born and raised outside Boise, Idaho, and in 1992 she moved to the Bay Area with her brother. She’s now a full-time mom of 1-year- old Cameron. Her husband Todd works as a union contractor installing sprinkler systems and likes to amuse Ashley with his ability to juggle and do card tricks. Ashley maintains a family blog chock full of photos for her family back in Boise and participates in a discussion board for moms on Yahoo! Groups. Lots of her friends are on Facebook, so she spends a few minutes here and there writing messages throughout the day...
am a Maria I wanna be a Clyde on the Side Behavior I want to be a I am I can do I like to do I’m not a but I need to do Numbered 1 2 3 Relevant Labels Hunter Chameleon Underdog Extra Jack Situation Aspirational- Career Switcher Jack of all trades Hobbyist Hash Tag #iwan2b #iama
am a Maria I wanna be a Clyde on the Side Behavior I want to be a I am I can do I like to do I’m not a but I need to do Numbered 1 2 3 Relevant Labels Hunter Chameleon Underdog Extra Jack Situation Aspirational- Career Switcher Jack of all trades Hobbyist Hash Tag #iwan2b #iama
am a Maria I wanna be a Clyde on the Side Behavior I want to be a I am I can do I like to do I’m not a but I need to do Numbered 1 2 3 Relevant Labels Hunter Chameleon Underdog Extra Jack Situation Aspirational- Career Switcher Jack of all trades Hobbyist Hash Tag #iwan2b #iama
am a Maria I wanna be a Clyde on the Side Behavior I want to be a I am I can do I like to do I’m not a but I need to do Numbered 1 2 3 Relevant Labels Hunter Chameleon Underdog Extra Jack Situation Aspirational- Career Switcher Jack of all trades Hobbyist Hash Tag #iwan2b #iama “Wait, that’s not Hunter..?”
am a Maria I wanna be a Clyde on the Side Behavior I want to be a I am I can do I like to do I’m not a but I need to do Numbered 1 2 3 Relevant Labels Hunter Chameleon Underdog Extra Jack Situation Aspirational- Career Switcher Jack of all trades Hobbyist Hash Tag #iwan2b #iama
am a Maria I wanna be a Clyde on the Side Behavior I want to be a I am I can do I like to do I’m not a but I need to do Numbered 1 2 3 Relevant Labels Hunter Chameleon Underdog Extra Jack Situation Aspirational- Career Switcher Jack of all trades Hobbyist Hash Tag #iwan2b #iama winner!
want...” “it would be cool if...” “I think our users would want...” “it would be cool if...” “I think our users would want...” “it would be cool if...” “I think our users would want...” “it would be cool if...” “I think our users would want...” “I think our users would want...” “it would be cool if...” stop making stuff you think is cool...