exhibits, their friends. Let them share it with the museum and everyone else! The idea that photos could be uploaded or emailed to the Met, where they could be displayed in a common area outside the exhibit halls (entrance? cafe? shop?)
that by adding in kiosks & replicas. This is where the digital level can work best. Augmented reality gives more context or meaning to those who choose to see it. A vase could be seen along with the people who might have made it. A painting deconstructed into meaning.
a shared language to discuss art, science, and design when they are in a museum. The most common language is narrative, stories and themes about human life.
conversations that we noticed: 1. Stories that anthropomorphized the subjects in the exhibits. 2. Stories that inspired empathy with the subjects in the exhibits.
conversation: Subject: Teacher, approx. 35 years old with ten 9 - 10 year old boys. While describing the dinosaur evolution chart: “This is like a family tree of dinosaurs, you know, your aunts uncles,Moms and Dads. These are the dinosaurs’ aunts, uncles, Moms and Dads. That’s like the great, great grandfather, and that’s like the sons.
inspiring conversation: Subject: Woman, approx. 33 years old with a group of young children ages 7 or 8 near the dolphin exhibition: “Everyone hold your breath, we’re under water.” Subject: Man, approx. 33 years old with a group of young children ages 7 or 8 near whale and squid: “Hands up, who thinks the whale is going to win the fight? Hands up, who thinks the squid is going to win the fight?”
layer, its effectiveness is hampered by the lack of communication and lack of thoughtful integration with the museum environment. Joonseo | Nikki | Tony | Tash
mobile phones, and asked them the following: • "What are you using it for?" • "Did you know there is wifi?" • "Did you know ANHM has its own mobile app?" • If they knew- "How helpful is it?" • If they didn't know, we told them about it, and all of them downloaded them "Do you think this will be helpful?"
mobile phones, and asked them the following: • "What are you using it for?" • "Did you know there is wifi?" • "Did you know ANHM has its own mobile app?" • If they knew- "How helpful is it?" • If they didn't know, we told them about it, and all of them downloaded them "Do you think this will be helpful?"
mobile phones, and asked them the following: • "What are you using it for?" • "Did you know there is wifi?" • "Did you know ANHM has its own mobile app?" • If they knew- "How helpful is it?" • If they didn't know, we told them about it, and all of them downloaded them "Do you think this will be helpful?"
wifi to support it are extremely helpful, but are virtually useless if not thoughtfully done. For whatever mobile experience the MET builds, it is of the utmost importance to publicize it in a thoughtful manner, integrated with the rest of the museum experience, to ensure maximum reach. “Oh, but it’s not announced?”
wifi to support it are extremely helpful, but are virtually useless if not thoughtfully done. For whatever mobile experience the MET builds, it is of the utmost importance to publicize it in a thoughtful manner, integrated with the rest of the museum experience, to ensure maximum reach. “Oh, but it’s not announced?”
wifi to support it are extremely helpful, but are virtually useless if not thoughtfully done. For whatever mobile experience the MET builds, it is of the utmost importance to publicize it in a thoughtful manner, integrated with the rest of the museum experience, to ensure maximum reach. “Oh, but it’s not announced?”
mobile app found out by accident. 2/3 of the people we spoke to weren't aware of the wifi and mobile app, but were happy to hear about it and downloaded it immediately after we told them about it. iPod Touches were available for rent but it wasn't stated anywhere obvious, and none of the staff reminded the visitors of this offer. We observed one standing poster and a few tiny notices on the directory throughout the museum.
necessarily replace it with a digital equivalent. Paper maps are helpful, yet have short comings. For example, the MET's map uses numbers to identify galleries, which have no way of indicating what those galleries house. A digital media layer could be added to a physical map with augmented reality, to extend and integrate this information. Insight
younger than MET 2. Artifacts range considerably in size from very small to very large. 3. Some exhibitions are just fun to watch, others are more educative. 4. Most artifacts are merged with relevant information in forms of info-graphics, so the viewer doesn’t have to look too far to find the information about an artifact. 5. Difference between the art museum and a science museum, you can label the artifacts like a diagram in the science museum, but not on an artwork. 6. Some artifacts are equipped with interactive media, like kiosks NUMBERS: On a saturday morning, we observed 1 in 100 people we saw using the app. 4 in 100 people using mobile phones to find more information about the artifacts. 15 in 100 people using mobile phones for other things (texting, calling) As compared to the observations at the MET
human body evolution section we noticed how much people reading the information about the exhibit (in minutes) 00:27 01:03 00:19 00:59 00:21 00:57 02:00 00:29 00:11 00:52 00:49 Process: Observation (many people) Informal conversation (interview) (3 people) Testing (the app, ourselves)
the artifact for different artifacts Looking through map at the beginning of a hall. Information present, but not always the one which is relevant or required. Information about a meter away from a giant artifact Information and artifact arranged as an info-graphic Information and artifact arranged as an info-graphic Information mapped to the artifact through numbers, the furthest being 2 feet away
visual context of the artwork. Insight 1 Connect information to the art pieces in a more seamless and fun way. From the data: Distance measured between audience and art piece at AMNH compared to the MET.
From the data: Distance measured between audience and art piece at AMNH compared to the MET. SOLUTION: Using virtual space to give more background information on techniques and interesting stories about the artist or the particular art piece. Insight 2
artwork and more information later From the quote: “I reach a point where I just can’t absorb more information. I browse through the plaque but most of it is already forgotten when I leave the museum” (woman at AMNH) SOLUTION: Bookmarking an artifact with all its related information in a bundle to be accessed later, or remotely from home, or to share Insight 3
length of content for mobile apps. Giant topic of conversation. For everything. The one from Myn's group, for example, we show a ton of content in there. Is someone really gonna sit there reading that much text? Length of content.
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