Pinterest isn't a social media. It's a visual search engine you are ignoring.

I share my proven tips to drive organic growth on Pinterest.

Transcript

1. Pinterest isn't social media. It's a visual search engine you're ignoring. Boluwa Olojo TalentDistro @BoluwaOlojo | Speakerdeck.com/boluwaolojo
2. Pinterest: Your Visual Search Engine Boluwa Olojo
3. Is Pinterest Social Media? Show of hands: who thinks Pinterest is a social platform?
4. How do you use Pinterest? Beauty DIY and crafts Home décor Fashion Travel Quick poll: who has the app and what do you use it for?
5. Rethinking Pinterest’s Role Let’s challenge assumptions about Pinterest’s true purpose You don’t need followers on Pinterest
6. So what is Pinterest?
7. So what is Pinterest?
8. According to Pinterest founder Ben Silbermann has long maintained that Pinterest is a "catalog of ideas" or a "visual search engine" rather than a traditional social media platform. 2016
9. What Pinterest is More Than Social Media Functions as a visual search engine for discovery Untapped Search Power Most brands overlook Pinterest’s search-driven potential Real-Life Use Cases Used for fashion inspiration and holiday planning
10. From Zero to 500k Views: My Story First post 19th sept Views in 60 Days in Where we are now
11. The Pinterest Framework
12. Ditch Hashtags, Prioritise Keywords Craft titles and descriptions with searchable keywords Ditch Hashtags
13. Step Into Your Customer’s Shoes Anticipate what your audience is actively searching for Understand customers
14. Leverage Pinterest Trends & Autocomplete Use trending topics and autocomplete to guide your content Research Trends
15. Plan for Seasonality & Hot Topics Post ahead of seasonal spikes and trending moments Plan Ahead
16. Deep Dive
17. Keyword Ranking
18. Keyword Ranking
19. Keyword Ranking
20. Keyword Ranking
21. Keyword Ranking
22. Keyword Ranking
23. Optimising for Discovery Prioritise Visual Quality
24. Optimising for Discovery Craft Keyword-Rich Content
25. Explore Different Formats
26. Refine with Analytics
27. Pinterest Search Bar
28. Pinterest Search Bar
29. Pinterest Trends
30. Pinterest Trends - Travel
31. Pinterest Trends - Travel
32. Pinterest Shopping Trends
33. Pinterest Shopping Trends
34. Pinterest Shopping Trends
35. Pinterest Shopping Trends
36. Lessons
37. Lessons Learnt Pinterest Demands a Unique Approach Avoid repurposing your Instagram strategy; Pinterest thrives on search, not social engagement.
38. Lessons Learnt Let User Behavior Guide You Pay attention to what people are searching for and which pins they save most.
39. Lessons Learnt Turn Saved Pins into Strategy Audit boards and saved pins to uncover content gaps and trending keywords.
40. Checklist
41. Optimisation Checklist Refine images for Pinterest aesthetic Check trends.pinterest.com weekly Align titles and descriptions with search terms Create a strategy for pinterest
42. Start Today Create 5 high quality image posts with detailed titles and descriptions 1 2 Go to pinterest search bar and put a keyword related to your industry
43. Start Today Check back in 30 days and change whats not working and/or double down on what works. 3 4 Set metrics; Saves, Outbound clicks, or Impressions
44. Let’s connect 1