HMI Design in MaaS Era / MaaS 時代の HMI デザイン - UX デザインの重要性

2023年3月29日に、S&T出版主催のセミナー「CASE/MaaSで変わる自動車デザイン（機能）と実現方法」で使用したスライド。

Transcript

1. HMI Design in MaaS Era .BB4
   ࣌୅ͷ
   ).*
   σβΠϯ
   
   69
   σβΠϯͷॏཁੑ Mede by Takashi Sakamoto @bookslope HMI Design in MaaS Era Image by ProtoPie
2. INDEX ໨࣍ ࣗݾ঺հͱσβΠϯͱͷؔΘΓ 01. ࣗಈंۀքʹ͓͚Δ.BB4ͱ͸ 02. ࣗಈंͷίοΫϐοτʹ͓͚Δ).*σβΠϯ 03. ੡଄ϓϩηεʹ͓͚Δ69σβΠϯͷ໾ׂ 04. ·ͱΊ 05. HMI Design in MaaS Era
3. ࣗݾ঺հͱσβΠϯͱͷؔΘΓ Introduction HMI Design in MaaS Era 01.
4. HMI Design in MaaS Era ࡔຊو࢙ @bookslope ৘ใΞʔΩςΫνϟɾ69σβΠϯ͕ઐ໳ྖҬ
   ೔࢈ࣗಈंͷ69σβΠϯ෦ʹॴଐ
   εϚʔτϞϏϦςΟࣄۀਪਐࣨ
   ࣨ௕ 
 αΠυϓϩδΣΫτ΋ෳ਺ӡӦத 
 ஶ࡞ʰ*"γϯΩϯάʱ΍ߨԋ΋ଟ਺࣮੷͋Γ ౦ژࡏॅͷσβΠφʔͰ͢ɻσδλϧϓϩμΫτʹ͓͚Δʮ৘ใΞʔΩςΫνϟʯ ΍ʮ69σβΠϯʯͳͲΛܦݧ͠ɺݱࡏ͸ʮϞϏϦςΟʯ΍ʮ.BB4ʯʹ͓͚Δࣄ ۀ։ൃɾαʔϏε։ൃʹܞΘ͍ͬͯ·͢ɻ
5. by NISSAN ARIYA HMI Design in MaaS Era
6. ࣄۀ։ൃࢧԉ ϝσΟΞ഑৴ࢧԉ .BB4ؔ࿈ࣄۀͷاըɾఏҊ
   84ϑΝγϦςʔγϣϯࢧԉ
   σδλϧϓϩμΫτͷσβΠϯࢧԉ
   χϡʔεαΠτʮϨεϙϯεʯ࿈ࡌத
   औࡐ͔ΒࡱӨɾࣥච
   ηϛφʔɾΠϕϯτͷاըɾߨԋ HMI Design in MaaS Era
7. Journalist ϝσΟΞ഑৴ࢧԉͱͯ͠ɺࣗಈं χϡʔεαΠτʰϨεϙϯεʱʹͯɹ ʮ.BB4ମݧهʯʮ.BB4ͷݱ৔ʯͱ ͯ͠࿈ࡌதɻݱ஍औࡐɺΧϝϥɺࣥච ͢΂ͯΛ୲౰͍ͯ͠Δɻ #MaaSମݧه by Response.JP HMI Design in MaaS Era
8. MaaS x Card αΠυϓϩδΣΫτͱͯ͠ɺ.BB4ʹ ؔ࿈͢ΔϢʔβʔମݧΛΧʔυʹ͠ ͨʰ.BB4
   Y
   $BSEʱΛϫʔΫγϣο ϓπʔϧͱͯ͠։ൃ͠ൃചத HMI Design in MaaS Era
9. ࣗಈंۀքʹ͓͚Δ.BB4ͱ͸ MaaS : Mobility as a Service HMI Design in MaaS Era 02.
10. CASE MaaS ࣗಈंͷੑೳɾػೳͷ޲্ ަ௨खஈͷརศੑ޲্ ࣗಈंٕज़ͷͭͷτϨϯυΛද͢ݴ༿ ަ௨αʔϏεͷ౷߹ԽΛද͢ݴ༿ $POOFDUFE
    "VUPOPNPVT
    4IBSFE
    &MFDUSJD .PCJMJUZ
    BT
    B
    4FSWJDF $"4&͸ࣗಈंٕज़ͷͭͷτϨϯυʢ$POOFDUFEɺ"VUPOPNPVTɺ4IBSFEɺ&MFDUSJDʣΛࢦ͠ɺ .BB4͸ަ௨αʔϏεશମͷ౷߹Խʢ.PCJMJUZ
    BT
    B
    4FSWJDFʣΛࢦ͠·͢ɻ
    ྆ऀ͸૬ޓʹؔ࿈͠ͳ͕Βɺࣗಈंۀքͱަ௨αʔϏεͷকདྷ૾Λܗ࡞͍ͬͯ·͢ɻ HMI Design in MaaS Era
11. Service Design ϞϊͱαʔϏεͱ͕ผʑͰ͸ͳ͘ɺ αʔϏεͷதʹϞϊؚ͕·Ε͓ͯ ΓɺҰମԽͯ͠੾Γ཭ͤͳ͍ߏ଄Λ αʔϏευϛφϯτϩδοΫͱݺ Ϳɻ Ϟϊ αʔϏε Ϟϊ αʔϏε 4%-
    4FSWJDF
    %PNJOBOU
    -PHJD (%-
    (PPET
    %PNJOBOU
    -PHJD by αʔϏεɾυϛφϯτɾϩδοΫͷൃ૝ͱԠ༻ HMI Design in MaaS Era
12. by SKEDGO HMI Design in MaaS Era MaaS ݱࡏɺϢʔβʔ͸ɺ͢΂ͯͷަ௨ख ஈ
    ެڞަ௨ػؔɺΧʔγΣΞϦϯ ά ɺλΫγʔɺ6CFS
    ͳͲ
    Λݸผʹ ܭըɺ༧໿ɺࢧ෷͍͠·͢ɻ .BB4
    ͸ɺ༌ૹ෼໺ʹ͓͚Δܶతͳ ύϥμΠϜγϑτͱͯ͠ɺεϚʔτ ϑΥϯͳͲͷπʔϧΛ࢖༻͠ɺ͞·͟ ·ͳަ௨खஈΛҰׅͰ؅ཧɻ͜Εʹ ΑΓɺϢʔβʔ͸ɺΧʔυͷνϟʔ δɺνέοτͷߪೖɺݸʑͷӡ௞ͷࢧ ෷͍ʹ͍ͭͯ৺഑͢Δඞཁ͕ͳ͘ͳ Γ·͢ɻ
13. ަ௨ϞʔυΛγʔϜϨεʹ࿈ܞ͢Δ͜ ͱ͸΋ͪΖΜɺͱ͘ʹϥετϚΠϧͳ Ͳ͜Ε·Ͱߦ͖ಧ͔ͳͬͨྖҬʹର ͯ͠΋ϞϏϦςΟͷ׆༻͕஫໨͞Ε Δɻ HMI Design in MaaS Era LAST MILES by iino by 7&I by KDDI by TOYOTA “C+pod” by WHILL by Panasonic by LUUP
14. ٶ࡚ݝத෦ʹҐஔ͢Δࠃ෋ொ໾৔ʹ ͓͚ΔΤωϧΪʔϚωδϝϯτͷ࣮ূ ࣮ݧͩɻ࣏ࣗମެڞࢪઃʹ͓͚Δଠ ཅޫൃిγεςϜͱ஝ి஑ɺं྆؅ཧ γεςϜΛ׆༻ͨ͠औΓ૊Έ͸શࠃͰ ͸·ͩগͳ͍ɻ by Response.JP HMI Design in MaaS Era V2X
15. Horai EMot my route LUUP aimo WHILL docomo bike share Multimodal Single-mode JR East JR East WILLERS Whim ANA Uber Special Public HMI Design in MaaS Era
16. MaaS CTRL ʮ.BB4ίϯτϩʔϥʔʯͱ͸ɺϢʔ βʔ޲͚.BB4ΞϓϦͷ͜ͱ͚ͩͰ͸ ͳ͘ɺࣄۀऀ΍࣏ࣗମ޲͚ͷσʔλ ՄࢹԽ΍෼ੳɺ੍ޚΛ͢Δ͜ͱΛࢦ ͢ɻ
    ϢʔβʔͷརศੑΛ͞Βʹ޲্͢Δ ͨΊʹ͸ɺސ٬઀఺͕ԿΑΓඞཁͱ ͳΔɻ MaaS CTRL HMI Design in MaaS Era
17. By GM OnStar HMI Design in MaaS Era
18. By cruise HMI Design in MaaS Era
19. By Zoomcar HMI Design in MaaS Era
20. By ZOOX HMI Design in MaaS Era
21. SUMMARY ࣗಈंۀքʹ͓͚Δ.BB4ͱ͸ɺࣗಈ ंͷੑೳɾػೳͷ޲্ʹ͍ͭͯݴΘ ΕΔʮ$"4&ʯΛɺར༻ऀͷࢹ఺ʹཱ ͪʮαʔϏεʯͱ͍͏ࢹ఺Ͱଊ͑௚ ͢͜ͱͰ͋Δɻ .BB4ͱ͸ϞϊͰ͸ͳ͘αʔϏεΛࢦ͢
    ར༻ऀࢹ఺ͰϞϊΛଊ͑௚͢
    ৗʹมԽ͍ͯ͠ΔɾΞοϓσʔτ͍ͯ͠Δ HMI Design in MaaS Era
22. HMI DESIGN ࣗಈंͷίοΫϐοτʹ͓͚Δ).*σβΠϯ HMI Design in MaaS Era 03.
23. Infotainment Cluster Mirror Ventilation Display Audio HVAC SW STRG SW Shift Lever HMI Design in MaaS Era By NISSAN
24. HMI Design in MaaS Era By Janus Yuan
25. HMI Design in MaaS Era By Janus Yuan
26. by Hyundai Kona HMI Design in MaaS Era We have used the physical buttons quite significantly the last few years, For me, the safety-related buttons have to be a hard key. Hyundai Kona, Sang Yup Lee, Head of Hyundai Design “
27. by GV60 “Crystal Sphere” HMI Design in MaaS Era
28. by NISSAN ARIYA HMI Design in MaaS Era
29. Semi Roadstar Model S Model 3 By Tesla HMI Design in MaaS Era
30. by OpenAI HMI Design in MaaS Era
31. by LUCID HMI Design in MaaS Era
32. Infortainment Meter By LUCID Air HMI Design in MaaS Era Car Ctrl
33. By Mercedes Bentz “EQS” Hyper Screen HMI Design in MaaS Era Meter Infortainment
34. Infortainment Side Monitor Side Monitor By Sony Honda Mobility “AFEELA” HMI Design in MaaS Era Meter
35. by MBUX: Mercedes Benz User Experience HMI Design in MaaS Era SDV : Software Defined Vehicle ιϑτ΢ΣΞఆٛܕࣗಈंʢ4PGUXBSF%FGJOFE
    7FIJDMFɺ4%7ʣ͸ɺ҆શੑ΍རศੑͷ޲্ɺ ιϑτ΢ΣΞʹΑΔ৽ͨͳं಺ମݧ΍ػೳͷ࣮ݱɺແઢʢ05"ʣʹΑΔΞοϓσʔτ΍αʔϏ εͷఏڙͳͲɺ͞·͟·ͳػೳΛఏڙ͠·͢ɻ
36. Infortainment Meter By Polestar2 HMI Design in MaaS Era
37. Infortainment Meter By Volvo EX90 HMI Design in MaaS Era
38. By Android Auto HMI Design in MaaS Era
39. By Apple CarPlay HMI Design in MaaS Era
40. By HERE Technologies HMI Design in MaaS Era “ඇৗʹࡉ෼Խ͞ΕͨαϓϥΠνΣʔϯ΁ͷ௕೥ͷґଘ ͱɺ৽͍͠φϏήʔγϣϯγεςϜ͝ͱʹطଘͷऔΓ૊ ΈΛ܁Γฦ͢܏޲ʹΑΓɺઃܭαΠΫϧ͕௕͘ͳΓɺͦ ͷ݁Ռɺൃച࣌ͷφϏήʔγϣϯ
    ΤΫεϖϦΤϯε͸࣌ ୅஗Εʹײ͡ΒΕ·͢ɻ
    0&.
    ͷ૊ΈࠐΈφϏήʔγϣϯγεςϜ͕ٸ଎ʹ௠෗Խ ͨͨ͠Ίɺফඅऀ͸εϚʔτϑΥϯʹϛϥʔϦϯά͞Ε ͨ୅ସखஈʹґଘ͢ΔΑ͏ʹͳΓ·ͨ͠ɻͦͷ݁Ռɺं ࡌγεςϜ͔Β෼཭͞Εɺࣗಈंϒϥϯυ͝ͱʹίϞ σΟςΟԽ͞Εͨόϥόϥͳମݧ͕ੜ·Ε·ͨ͠ɻ
41. for Passenger for Driver HMI Design in MaaS Era Luxury Minimal SONY AFEELA TOYOTA e-Palette ZOOX Mercedes Bentz EQS LUCID Air Polestar 2 Citroen Ami TESLA MODEL3
42. By TOYOTA “e-Palette” HMI Design in MaaS Era Vehicle Status Monitor Around View Monitor
43. By BOLDLY HMI Design in MaaS Era Vehicle Status Monitor
44. By ZOOX HMI Design in MaaS Era Vehicle Status Monitor
45. SUMMARY ࣗಈंͷίοΫϐοτʹ͓͚Δ).*σ βΠϯʹͱͬͯɺ΋ͬͱ΋ॏཁͳͷ͸ Ϣʔβʔͷ͜ͱ͕Θ͔Γɺंͷ͜ͱ ͕Θ͔Γɺ֎քͷ͜ͱ͕Θ͔Δ͜ ͱɻͦͷͨΊʹ͸ɺ4%7ͷࢥ૝͕લ ఏͱͳΔɻ ػೳɾϑΝϯΫγϣϯ୯ҐͰͷઃܭ͸ඇݱ࣮త
    4%7ࢥ૝ɺιϑτ΢ΣΞͰͷ੍ޚ͕લఏ
    υϥΠόʔ͔Βύοηϯδϟʔத৺ઃܭ΁ HMI Design in MaaS Era
46. UX DESIGN ੡଄ϓϩηεʹ͓͚Δ69σβΠϯͷ໾ׂ HMI Design in MaaS Era 04.
47. σβΠϯ اը ࣮ݧ ։ൃ ͳͥͦͷσβΠϯʹ͢Δͷ͔ɺͱ͍͏໰͍ HMI Design in MaaS Era ௐࠪ SOP By Brennan Boblett@Mapbox
48. HMI Design in MaaS Era Designing from the Car: Why Context Matter
49. UX Research σβΠϯ޻ఔΑΓલͷஈ֊ʹ͓͍ͯɺ Ќ൛ϓϩτλΠϐϯάͰɺ࣮ࡍʹυ ϥΠόʔΛ؍࡯͢Δ69ϦαʔνΛ࣮ ࢪͨ͠ྫʢ6CFSʣ By Grace Vorreuter and new driver research participant in car testing in San Francisco HMI Design in MaaS Era
50. ࣮ࡍʹλονύωϧͳͲʹ৮Εͯ΋Β ͍ͳ͕ΒΠϯλϏϡʔΛߦ͍ɺͦͷ σβΠϯ͕࢖͍΍͔͢Λݕূ͢Δ޻ ఔ͸ɺຊདྷͷσβΠϯߦఔΑΓલʹ ࣮ࢪ͢Δɻ Prototype HMI Design in MaaS Era By NISSAN
51. HMI Design in MaaS Era By BMW i Vision Dee
52. Robotaxi HMI Design in MaaS Era ແਓӡసΛ૝ఆͨ͠ϩϘλΫγʔͷ ྫͰ͸ɺιϑτ΢ΣΞͰ੍ޚ͢Δ෦ ෼ΛίωΫςουΞϓϦͱ࿈ܞͤ͞ ࣮ͯূ࣮ݧΛߦͬͨɻ By NISSAN EasyRIde
53. Point of View ࣗಈӡసٕज़͕ൃୡ͢Δͱɺӡసख ͷ໨తͰ͸ͳ͘ɺ৐٬ͷ໨తΛ࠷༏ ઌʹߟ͑Δඞཁ͕͋Δɻ
    ͦͷ໨త͸ɺ৐ं͔ͯ͠ΒͰ͸ͳ͘ɺ ͢Ͱʹ͋ΔલఏͱͳΔͨΊɺ৐ंલ ͔Β৐ंޙʹγʔϜϨεʹ࿈ܞ͢Δඞ ཁ͕͋Δɻ From Vehicle HMI Design in MaaS Era lͲͪΒʹߦ͔Ε·͔͢ z
54. Point of View ࣗಈӡసٕज़͕ൃୡ͢Δͱɺӡసख ͷ໨తͰ͸ͳ͘ɺ৐٬ͷ໨తΛ࠷༏ ઌʹߟ͑Δඞཁ͕͋Δɻ
    ͦͷ໨త͸ɺ৐ं͔ͯ͠ΒͰ͸ͳ͘ɺ ͢Ͱʹ͋ΔલఏͱͳΔͨΊɺ৐ंલ ͔Β৐ंޙʹγʔϜϨεʹ࿈ܞ͢Δඞ ཁ͕͋Δɻ HMI Design in MaaS Era From Passenger lߦ͖ઌΘ͔͍ͬͯΔΑͶ z
55. HMI Design in MaaS Era By Holoride
56. By LG OMNIPOD HMI Design in MaaS Era
57. HMI Design in MaaS Era By Mini Aceman
58. HCD Process Ϣʔβʔʹͱͬͯ࢖͍΍͍͢ϓϩμΫ τ࡞ΓΛ໨ࢦ͢ਓؒத৺ઃܭ͸ɺ੡ ඼ͷߏ૝ஈ֊͔Βର৅Ϣʔβʔͱͦͷ ཁٻΛ໌֬ʹͯ͠ɺཁٻʹ߹ͬͨ΋ͷ Λઃܭ͠ɺຬ଍౓߹͍ΛධՁ͢Δ͜ ͱɻϢʔβʔͷཁٻ͕ຬͨ͞ΕΔ· Ͱɺ͜ΕΛ܁Γฦ͢ɻ )$%ϓϩηε σβΠϯͷ࡞੒ ཁٻࣄ߲ͷ໌֬Խ ධՁ ˞)$%
    )VNBO
    $FOUFSFE
    %FTJHO
    ͷུশ ར༻ঢ়گͷཧղ )$%ͷඞཁੑͷಛఆ  58 1 2 3 4 HMI Design in MaaS Era
59. SUMMARY ੡଄ϓϩηεʹ͓͚Δ69σβΠϯͷ ໾ׂͱ͸ɺૣ͍ஈ֊͔ΒϓϩτλΠ ϐϯάΛߦ͍ɺϢʔβʔ͔ΒͷϑΟʔ υόοΫΛ΋Β͏ਓؒத৺ઃܭͷߟ ͑ํ͕ॏཁͩɻ਺೥લͷ࢓༷Ͱ࡞Δ ෦෼ΛݮΒ͠ɺϦΞϧλΠϜͰมԽ͠ ͚ͭͮͯ͘05"Λલఏʹͨ͠ιϑτ ΢Σͷ෦෼Λ૿΍͢ඞཁ͕͋Δɻ ਓؒத৺ઃܭͷߟ͑ํΛऔΓೖΕΔ
    ϓϩτλΠϓΛ࢖͍ɺ69
    ϦαʔνΛߦ͏
    ൢചޙͷߋ৽Λલఏʹͨ͠࢓༷ͮ͘Γ HMI Design in MaaS Era
60. HMI Design in MaaS Era SUMMARY ·ͱΊ 05.
61. SUMMARY .BB4
    ࣌୅ͷ
    ).*
    σβΠϯͱ͸ɺ޿ ൣғʹӨڹ͢ΔϢʔβʔମݧΛϕʔε ʹͨ͠σβΠϯͷํ๏Ͱ͋Γɺ͜Ε ·Ͱͷ࡞ΓํͰ͸૝૾Ͱ͖ͳ͍Α͏ ͳ͜Ε͔Βͷߋ৽ੑΛ୲อ͢Δඞཁ ͕͋ΔɻͦͷͨΊʹ͸ɺ4%7ʹ୅ද ͞ΕΔιϑτ΢ΣΞͷ࡞ΓํΛલఏ ʹ͢Δඞཁ͕͋Δɻ ϞϊͰ͸ͳ͘αʔϏεൃ૝Ͱଊ͑௚͢
    ར༻ऀମݧΛϕʔεʹɺ4%7Λલఏʹ͢Δ
    σβΠϯࢥߟͷ࡞Γํʢ69σβΠϯʣΛऔΓೖΕΔ HMI Design in MaaS Era
62. Mede by Takashi Sakamoto @bookslope THANK YOU! ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ Image by ProtoPie HMI Design in MaaS Era