What think about MOBILITY

2021年6月16日に、ロフトワーク & FabCafe Nagoya 主催の未来構想スクールプログラムの一環で、共栄鋼材さま向けワークショップでインプットプレゼンテーションに使用したスライド。

Transcript

1. What think about MOBILITY Mede by Takashi Sakamoto @bookslope
2. PROFILE ͸͡Ί·ͯ͠ɺࡔຊو࢙Ͱ͢ɻ What think about MOBILITY ৘ใઃܭɾ69σβΠϯ͕ઐ໳ྖҬ
   ݩ೔࢈ࣗಈं
   6*69
   σβΠϯ
   εϚʔτϞϏϦςΟࣄۀਪਐࣨ
   ࣨ௕
   ΦϯϥΠϯίϛϡχςΟӡӦ 
 دߘɾߨԋଟ਺ 
 ஶ࡞ʰ*"γϯΩϯάʱͳͲ Mede by Takashi Sakamoto @bookslope
3. Horai EMot my route LUUP aimo WHILL docomo bike share Multimodal Single-mode JR East JR East WILLERS Whim ANA Uber Special Public What think about MOBILITY
4. By Designing from the Car: Why Context Matter What think about MOBILITY
5. By NISSAN ARIYA What think about MOBILITY
6. By NISSAN ARIYA What think about MOBILITY
7. UX Research σβΠϯϑΣʔζΑΓલͷاըϑΣʔ ζʹ͓͍ͯɺ69ϦαʔνΛ͢Δ͜ͱ Ͱɺاըͷਫ਼౓Λ޲্ͤ͞ΔऔΓ૊Έ ʹͭͳ͕Γ·͢ɻ
   ؆қϓϩτλΠϐϯάΛ࡞ΓɺϢʔ β ʔௐࠪΛ ڌ఺ʢ೔ຊɾ๺ถɾதࠃʣ Ͱ࣮ࢪɻ࢖͍উख΍࢖͍৺஍ͳͲΛ ௐࠪͨ͠ɻ What think about MOBILITY σβΠϯ اը ࣮ݧ ։ൃ
8. MaaS શࠃͷεϚʔτϞϏϦςΟνϟϨϯδ ࠾୒ࣄۀΛத৺ʹɺࣗಈंχϡʔεα ΠτʮϨεϙϯεʯʹͯ࿈ࡌதɻ What think about MOBILITY
9. MaaS x Card σβΠφʔ΍ϊϯσβΠφʔ޲͚ʹ։ ൃͨ͠ϫʔΫγϣοϓσβΠϯπʔ ϧɻ
   Ҡಈʢओʹެڞަ௨αʔϏεʣʹ· ͭΘΔϢʔβʔମݧΛՄࢹԽͨ͠ ΧʔυͰɺަ௨ࣄۀऀ΍ࣗಈंձࣾ ͳͲͷاը΍σβΠϯʹܞΘΔํʹར ༻ͯ͠΋Β͏͜ͱͰɺϢʔβʔମݧͷ ޲্ʹߩݙ͢ΔऔΓ૊Έɻ What think about MOBILITY
10. Ideation νʔϜ͕ڞಉϫʔΫγϣοϓ΍Ϣʔ βʔௐࠪɺݕূʹࢀՃ͢Δ͜ͱͰɺҙ ࢥͷڞ༗͕͠΍͘͢ͳΓ·͢ɻ ϫʔΫγϣοϓ ௐࠪ ݕূɾ࣮ݧ σβΠϯ اը ࣮ݧ ։ൃ What think about MOBILITY
11. Concept Ϛπμ͸ʮࠢಈʢ͜Ͳ͏ʣʵ406-
    PG
    .05*0/ʯͱ͍͏ίϯηϓτΛऔ ΓೖΕ͔ͯΒɺϚπμͷΫϧϚͮ͘Γ ͸େ͖͘มΘͬͨͱ͍͑·͢ɻ What think about MOBILITY
12. In Car → Out Car ंͰ͸ͳ͘ɺϞϏϦςΟʢαʔϏ εʣͱͯ͠ଊ͑Δ͜ͱͰɺސ٬઀఺ͱ ੜ׆ͱ͍͏େ͖ͳ͘͘ΓͰݟΔ͜ͱ͕ Ͱ͖·͢ɻ Steering Smartphone Driver & Passenger City What think about MOBILITY
13. CASE ʮ$"4&ʯͷਁಁʹΑΓɺӡసखͷૢ ࡞ྖҬʹੜ׆ͷҰ෦ͱͯ͠ීஈར༻͠ ͍ͯΔεϚϗ͕୆಄͖ͯ͠·ͨ͠ɻ
    ʮ$"4&ʯͱ͸ɺʮ$POOFDUFEʯ ʮ"VUPOPNPVTʯʮ4IBSFEˍ 4FSWJDFʯʮ&MFDUSJDʯͷ಄จࣈΛࣔ ͢ɻ What think about MOBILITY
14. CTRL ೥ɺถւ܉ͷۦஞ؋͸͜Ε·Ͱ ࠾༻͍ͯͨ͠λονεΫϦʔϯʢιϑ τʣ͔Βैདྷͷεϩοτϧૢ࡞ʢϋʔ υʣʹ໭ͨ͠ͱ͍͏ൃදΛͨ͠ɻ
    ৐૊һͷޡૢ࡞͕ଟ͍ͷ͕ཧ༝ͩ ͕ɺௐࠪϨϙʔτʹΑΔͱशख़౓΍ ܇࿅ෆ଍ͱ͍͏ਓؒଆͷ໰୊ͷ΄͏ ͕ු͖ூΓʹͳ͍ͬͯΔɻ What think about MOBILITY
15. By SpaceX Crew Dragon What think about MOBILITY
16. By UX Collective What think about MOBILITY
17. By UX Collective What think about MOBILITY
18. By Apple Carbon Neutral Ξοϓϧ͕ࣾɺ೥·ͰʹΧʔϘ ϯχϡʔτϥϧΛએݴɻରͯ͠ɺ೔ຊ ੓෎͸ɺ೥·ͰʹΧʔϘϯ χϡʔτϥϧʢ୤୸ૉԽʣએݴΛग़͠ ͍ͯ·͢ɻ
    ୤୸ૉԽʹ޲͚ͯిಈԽʢ೥Ҏ ߱͸ɺ&7͔ϑϧϋΠϒϦουंʣΛ ٸ଎ʹීٴ͍ͯ͘͠ྲྀΕ͕͋Δɻ
    What think about MOBILITY
19. By Motor-de-BMW-desmontado 30,000 → 15,000 &7ʢిؾࣗಈंʣ͸ɺंମߏ଄͕ͱ ͯ΋γϯϓϧͰɺ࢖༻͞ΕΔ෦඼਺΋ ैདྷͷΤϯδϯंͰສ఺͋ͬͨ෦඼ ਺΋ɺ&7ंͰ͸ສ఺΄Ͳʹͳͬͨ ͱݴΘΕ͍ͯ·͢ɻ͔ͭ෦඼ͷௐୡ΋ ͠΍͘͢ͳΓɺࢀೖোน͕௿Լͯ͠ ͍·͢ɻ What think about MOBILITY
20. By YAMAHA Engine → Motor &7ʢిؾࣗಈंʣͷಈྗݯ͕Τϯδ ϯ͔ΒϞʔλʔͱͳΔ͜ͱͰɺϞʔ λʔͦͷ΋ͷ΍όοςϦʔͳͲɺ&7 ʹෆՄܽͳ෦඼ͷधཁ͕ٸ଎ʹ֦େ ͢Δ͜ͱ͕༧૝͞Ε·͢ɻ What think about MOBILITY
21. By Delloitte Tohmatsu Consulting LLC. EV Value-chain What think about MOBILITY ෦඼ ׬੒඼ ൢച αʔϏε όοςϦʔίετ௿ݮ ʢओʹྔ࢈Խʣ ं྆։ൃɾੜ࢈ίετ ௿ݮʢڞಉ։ൃ౳ʣ όοςϦʔϦϢʔεɾ ϦαΠΫϧ֬཰ʹΑΔ ं྆Ձ֨௿ݮ γΣΞϦϯάʹΑΔҠ ಈίετ௿ݮ EVΦʔφʔγοϓ 
 ίετ௿ݮ ࣍ੈ୅ి஑։ൃ ʢશݻମɾۭؾ…ʣ CASEରԠ ं྆։ൃ UX޲্ όοςϦʔΤωϚω׆ ༻ʹΑΔ෇ՃՁ஋ εϚʔτγςΟ EV෇ՃՁ஋޲্
22. By PwC Strategy DX Value-chain What think about MOBILITY اըɾR&D ௐୡ ૊ཱɾ੡଄ ൢചɾΞϑλʔ ։ൃɾࣄۀ౤ࢿͷ࠶ܭ ըʢఏܞɾ࠶ฤؚΉʣ αϓϥΠνΣʔϯ࠶ߟ ޻৔DXͷଅਐ ൢചDXͷଅਐ औΓ૊Έͷํ޲ੑ • ෳ਺γφϦΦʹجͮ͘ൢ ചɾੜ࢈ͷ࠶ܭը • ࢿۚௐୡ࿮֬อ • ֤ࠃͷ੓ࡦ΍ݱঢ়ΛՃຯ͠ ͨݟ௨͠ͷධՁ • ୅ସαϓϥΠϠʔͷݕ౼ • ੜ࢈ఀࢭظؒͷैۀһέΞ • ޻৔࠶Քಇܭը • σΟϥʔͷൢଅɾࡒ੓ࢧԉ • OEMʹ͓͚Δσδλϧ ϚʔέςΟϯάڧԽ • σΟʔϥʔʹ͓͚ΔD2D αʔϏεͷఏڙ
23. By Delloitte Tohmatsu Consulting LLC. Effective Strategies What think about MOBILITY 1. طଘϏδωεͷϦʔϯԽɾޮ཰Խ 2. ίϞσΟςΟ੡඼ͷڝ૪ྗڧԽ 3. ΫϧϚͷૌٻՁ஋ܗ੒ɾٕज़ֵ৽΁ͷߩݙ 4. ΩʔσόΠεαϓϥΠϠʔԽ 5. ΤϯδχΞϦϯάɾίϯαϧςΟϯάೳྗ۩උ 6. ιϦϡʔγϣϯϓϩόΠμʔԽ 7. έΠϨπΛ௒͑ͨࣗಈंϝʔΧʔ΁ͷΞϓϩʔν 8. ϞϏϦςΟαʔϏεࣄۀऀ΁ͷߩݙ 9. ίΞٕज़Λ׆༻ͨ͠ҟۀछ৽ࣄۀ΁ͷછΈग़͠ αϓϥΠϠʔͷࣄۀͷํ޲ੑΞϓ ϩʔνͱͯ͠ɺ༗ޮͳઓུʮଧͪखʯ ͱͯ͠·ͱΊͨɻ
24. Automotive High-Tech New System Legacy System Android Auto CarPlay Tesla Polestar2 Bentz Porsche NISSAN BYTON SONY Waymo Citroen Ami What think about MOBILITY
25. Semi Roadstar Model S Model 3 New! What think about MOBILITY
26. By SONY VISION Meter + Infotainment Side Monitor Side Monitor What think about MOBILITY
27. By LUCID Air Infotainment Meter Infotainment What think about MOBILITY
28. By NIO Nomi Infotainment Meter What think about MOBILITY
29. Infotainment By Polestar2 UI/UX DESIGN FOR MOBILITY Meter What think about MOBILITY
30. Citroen Ami εϚϗΛΠϯϑΥςΠϯϝϯτγες Ϝͱͯͦ͠ͷ··ར༻͢Δίϯηϓτ ΋͋Γ·͢ɻ Meter Smartphone What think about MOBILITY
31. ໨త ໨త ໨త What think about MOBILITY
32. TOYOTA e-Palette τϤλͷʮFύϨοτʯ͸ɺηϯ αʔɺΧϝϥɺ-J%"3γεςϜ͕౥ࡌ ͞Ε͓ͯΓɺ௿଎ࣗಈӡసΛαϙʔτ ͍ͯ͠·͢ɻ Ctrl Camera View Infotainment? What think about MOBILITY
33. LYFT eBike ഑ंαʔϏεʮ-:'5ʯ͸ిؾࣗసं Λൃදͨ͠ɻ Meter? Infotainment? What think about MOBILITY
34. LUUP -VVQ͕ࠃ಺ॳͷɺిಈΩοΫϘʔυ γΣΞΞϓϦΛ݄ΑΓఏڙ։࢝ɻ
    What think about MOBILITY
35. SkyDrive 4LZ%SJWF͸೥ͷ౦ژΦϦϯϐο ΫͰͷ੟Ր఺౮σϞͰੈքʹ޲͚ͯ ൸࿐͢Δ͜ͱΛ໨ࢦ͍ͯ͠Δɻ
    What think about MOBILITY
36. Horai EMot my route LUUP aimo WHILL docomo bike share Multimodal Single-mode JR East JR East WILLERS Whim ANA Uber Special Public What think about MOBILITY
37. MaaS CTRL ʮ.BB4ίϯτϩʔϥʔʯͱ͸ɺϢʔ βʔ޲͚.BB4ΞϓϦͷ͜ͱ͚ͩͰ͸ ͳ͘ɺࣄۀऀ΍࣏ࣗମ޲͚ͷσʔλ ՄࢹԽ΍෼ੳɺ੍ޚΛ͢Δ͜ͱΛࢦ ͢ɻ
    ϢʔβʔͱϞϏϦςΟͷؔ܎Λվળ ͠ɺϢʔβʔͷརศੑΛ͞Βʹ޲্ ͢Δ͜ͱʹͳΔɻ MaaS CTRL What think about MOBILITY
38. MOBILITY ͜Ε͔ΒͷϞϏϦςΟͱ͸ɺ໨తʹ Ԡͯ͡όϦΤʔγϣϯʹ෋ΉΧλν ʢϞϏϦςΟମʣͷଘࡏͱͱ΋ʹɺ खͷͻΒʢ਎ମੑʣΛτϦΨʔʹ͠ ͨίϯτϩʔϥʔͱ͕઀ଓ͞Εͨະ དྷΛඳ͘ɻ 6*ʢਓͱͷ઀఺ʣ͕ཁͱͳΔ͜ͱ
    ͞·͟·ͳ઀఺Λ୨Էͯ͠͠ΈΔ͜ͱ
    Ҡಈ΍ं͸ɺੜ׆ͷ͘͝Ұ෦Ͱ͋Δ͜ͱ What think about MOBILITY
39. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ THANKS FOR YOUR ATTENTION! FIN Mede by Takashi Sakamoto @bookslope