What think about MOBILITY

2021年6月16日に、ロフトワーク & FabCafe Nagoya 主催の未来構想スクールプログラムの一環で、共栄鋼材さま向けワークショップでインプットプレゼンテーションに使用したスライド。

Transcript

1. What think about MOBILITY
   Mede by Takashi Sakamoto @bookslope
   
   
   

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2. PROFILE
   ͸͡Ί·ͯ͠ɺࡔຊو࢙Ͱ͢ɻ
   What think about MOBILITY
   ৘ใઃܭɾ69σβΠϯ͕ઐ໳ྖҬ
   ݩ೔࢈ࣗಈं6*69σβΠϯ
   εϚʔτϞϏϦςΟࣄۀਪਐࣨࣨ௕
   ΦϯϥΠϯίϛϡχςΟӡӦ
   

   دߘɾߨԋଟ਺
   

   ஶ࡞ʰ*"γϯΩϯάʱͳͲ
   Mede by Takashi Sakamoto @bookslope
   
   
   

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3. Horai EMot my route
   LUUP aimo
   WHILL docomo bike share
   Multimodal
   Single-mode
   JR East
   JR East
   WILLERS
   Whim
   ANA
   Uber
   Special Public
   What think about MOBILITY
   

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4. By Designing from the Car: Why Context Matter
   What think about MOBILITY
   

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5. By NISSAN ARIYA
   What think about MOBILITY
   

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6. By NISSAN ARIYA
   What think about MOBILITY
   

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7. UX Research
   σβΠϯϑΣʔζΑΓલͷاըϑΣʔ
   ζʹ͓͍ͯɺ69ϦαʔνΛ͢Δ͜ͱ
   Ͱɺاըͷਫ਼౓Λ޲্ͤ͞ΔऔΓ૊Έ
   ʹͭͳ͕Γ·͢ɻ
   ؆қϓϩτλΠϐϯάΛ࡞ΓɺϢʔ
   β
   ʔௐࠪΛ
   ڌ఺ʢ೔ຊɾ๺ถɾதࠃʣ
   Ͱ࣮ࢪɻ࢖͍উख΍࢖͍৺஍ͳͲΛ
   ௐࠪͨ͠ɻ
   What think about MOBILITY
   σβΠϯ
   اը ࣮ݧ
   ։ൃ
   

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8. MaaS
   શࠃͷεϚʔτϞϏϦςΟνϟϨϯδ
   ࠾୒ࣄۀΛத৺ʹɺࣗಈंχϡʔεα
   ΠτʮϨεϙϯεʯʹͯ࿈ࡌதɻ
   What think about MOBILITY
   

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9. MaaS x Card
   σβΠφʔ΍ϊϯσβΠφʔ޲͚ʹ։
   ൃͨ͠ϫʔΫγϣοϓσβΠϯπʔ
   ϧɻ
   Ҡಈʢओʹެڞަ௨αʔϏεʣʹ·
   ͭΘΔϢʔβʔମݧΛՄࢹԽͨ͠
   ΧʔυͰɺަ௨ࣄۀऀ΍ࣗಈंձࣾ
   ͳͲͷاը΍σβΠϯʹܞΘΔํʹར
   ༻ͯ͠΋Β͏͜ͱͰɺϢʔβʔମݧͷ
   ޲্ʹߩݙ͢ΔऔΓ૊Έɻ
   What think about MOBILITY
   

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10. Ideation
    νʔϜ͕ڞಉϫʔΫγϣοϓ΍Ϣʔ
    βʔௐࠪɺݕূʹࢀՃ͢Δ͜ͱͰɺҙ
    ࢥͷڞ༗͕͠΍͘͢ͳΓ·͢ɻ
    ϫʔΫγϣοϓ ௐࠪ ݕূɾ࣮ݧ
    σβΠϯ
    اը ࣮ݧ
    ։ൃ
    What think about MOBILITY
    

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11. Concept
    Ϛπμ͸ʮࠢಈʢ͜Ͳ͏ʣʵ406-
    PG.05*0/ʯͱ͍͏ίϯηϓτΛऔ
    ΓೖΕ͔ͯΒɺϚπμͷΫϧϚͮ͘Γ
    ͸େ͖͘มΘͬͨͱ͍͑·͢ɻ
    What think about MOBILITY
    

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12. In Car → Out Car
    ंͰ͸ͳ͘ɺϞϏϦςΟʢαʔϏ
    εʣͱͯ͠ଊ͑Δ͜ͱͰɺސ٬઀఺ͱ
    ੜ׆ͱ͍͏େ͖ͳ͘͘ΓͰݟΔ͜ͱ͕
    Ͱ͖·͢ɻ
    Steering
    Smartphone
    Driver & Passenger
    City
    What think about MOBILITY
    

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13. CASE
    ʮ$"4&ʯͷਁಁʹΑΓɺӡసखͷૢ
    ࡞ྖҬʹੜ׆ͷҰ෦ͱͯ͠ීஈར༻͠
    ͍ͯΔεϚϗ͕୆಄͖ͯ͠·ͨ͠ɻ
    ʮ$"4&ʯͱ͸ɺʮ$POOFDUFEʯ
    ʮ"VUPOPNPVTʯʮ4IBSFEˍ
    4FSWJDFʯʮ&MFDUSJDʯͷ಄จࣈΛࣔ
    ͢ɻ
    What think about MOBILITY
    

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14. CTRL
    ೥ɺถւ܉ͷۦஞ؋͸͜Ε·Ͱ
    ࠾༻͍ͯͨ͠λονεΫϦʔϯʢιϑ
    τʣ͔Βैདྷͷεϩοτϧૢ࡞ʢϋʔ
    υʣʹ໭ͨ͠ͱ͍͏ൃදΛͨ͠ɻ
    ৐૊һͷޡૢ࡞͕ଟ͍ͷ͕ཧ༝ͩ
    ͕ɺௐࠪϨϙʔτʹΑΔͱशख़౓΍
    ܇࿅ෆ଍ͱ͍͏ਓؒଆͷ໰୊ͷ΄͏
    ͕ු͖ூΓʹͳ͍ͬͯΔɻ
    What think about MOBILITY
    

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15. By SpaceX Crew Dragon
    What think about MOBILITY
    

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16. By UX Collective
    What think about MOBILITY
    

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17. By UX Collective
    What think about MOBILITY
    

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18. By Apple
    Carbon Neutral
    Ξοϓϧ͕ࣾɺ೥·ͰʹΧʔϘ
    ϯχϡʔτϥϧΛએݴɻରͯ͠ɺ೔ຊ
    ੓෎͸ɺ೥·ͰʹΧʔϘϯ
    χϡʔτϥϧʢ୤୸ૉԽʣએݴΛग़͠
    ͍ͯ·͢ɻ
    ୤୸ૉԽʹ޲͚ͯిಈԽʢ೥Ҏ
    ߱͸ɺ&7͔ϑϧϋΠϒϦουंʣΛ
    ٸ଎ʹීٴ͍ͯ͘͠ྲྀΕ͕͋Δɻ
    What think about MOBILITY
    

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19. By Motor-de-BMW-desmontado
    30,000
    →
    15,000
    &7ʢిؾࣗಈंʣ͸ɺंମߏ଄͕ͱ
    ͯ΋γϯϓϧͰɺ࢖༻͞ΕΔ෦඼਺΋
    ैདྷͷΤϯδϯंͰສ఺͋ͬͨ෦඼
    ਺΋ɺ&7ंͰ͸ສ఺΄Ͳʹͳͬͨ
    ͱݴΘΕ͍ͯ·͢ɻ͔ͭ෦඼ͷௐୡ΋
    ͠΍͘͢ͳΓɺࢀೖোน͕௿Լͯ͠
    ͍·͢ɻ
    What think about MOBILITY
    

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20. By YAMAHA
    Engine → Motor
    &7ʢిؾࣗಈंʣͷಈྗݯ͕Τϯδ
    ϯ͔ΒϞʔλʔͱͳΔ͜ͱͰɺϞʔ
    λʔͦͷ΋ͷ΍όοςϦʔͳͲɺ&7
    ʹෆՄܽͳ෦඼ͷधཁ͕ٸ଎ʹ֦େ
    ͢Δ͜ͱ͕༧૝͞Ε·͢ɻ
    What think about MOBILITY
    

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21. By Delloitte Tohmatsu Consulting LLC.
    EV Value-chain
    What think about MOBILITY
    ෦඼ ׬੒඼ ൢച αʔϏε
    όοςϦʔίετ௿ݮ
    ʢओʹྔ࢈Խʣ
    ं྆։ൃɾੜ࢈ίετ
    ௿ݮʢڞಉ։ൃ౳ʣ
    όοςϦʔϦϢʔεɾ
    ϦαΠΫϧ֬཰ʹΑΔ
    ं྆Ձ֨௿ݮ
    γΣΞϦϯάʹΑΔҠ
    ಈίετ௿ݮ
    EVΦʔφʔγοϓ
    

    ίετ௿ݮ
    ࣍ੈ୅ి஑։ൃ
    
    
    ʢશݻମɾۭؾ…ʣ
    CASEରԠ
    
    
    ं྆։ൃ
    UX޲্ όοςϦʔΤωϚω׆
    ༻ʹΑΔ෇ՃՁ஋
    
    
    εϚʔτγςΟ
    EV෇ՃՁ஋޲্
    

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22. By PwC Strategy
    DX Value-chain
    What think about MOBILITY
    اըɾR&D ௐୡ ૊ཱɾ੡଄ ൢചɾΞϑλʔ
    ։ൃɾࣄۀ౤ࢿͷ࠶ܭ
    ըʢఏܞɾ࠶ฤؚΉʣ
    αϓϥΠνΣʔϯ࠶ߟ ޻৔DXͷଅਐ ൢചDXͷଅਐ
    औΓ૊Έͷํ޲ੑ
    • ෳ਺γφϦΦʹجͮ͘ൢ
    ചɾੜ࢈ͷ࠶ܭը
    
    
    • ࢿۚௐୡ࿮֬อ
    • ֤ࠃͷ੓ࡦ΍ݱঢ়ΛՃຯ͠
    ͨݟ௨͠ͷධՁ
    
    
    • ୅ସαϓϥΠϠʔͷݕ౼
    • ੜ࢈ఀࢭظؒͷैۀһέΞ
    
    
    • ޻৔࠶Քಇܭը
    • σΟϥʔͷൢଅɾࡒ੓ࢧԉ
    
    
    • OEMʹ͓͚Δσδλϧ
    ϚʔέςΟϯάڧԽ
    
    
    • σΟʔϥʔʹ͓͚ΔD2D
    αʔϏεͷఏڙ
    

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23. By Delloitte Tohmatsu Consulting LLC.
    Effective Strategies
    What think about MOBILITY
    1. طଘϏδωεͷϦʔϯԽɾޮ཰Խ
    
    
    2. ίϞσΟςΟ੡඼ͷڝ૪ྗڧԽ
    
    
    3. ΫϧϚͷૌٻՁ஋ܗ੒ɾٕज़ֵ৽΁ͷߩݙ
    
    
    4. ΩʔσόΠεαϓϥΠϠʔԽ
    
    
    5. ΤϯδχΞϦϯάɾίϯαϧςΟϯάೳྗ۩උ
    
    
    6. ιϦϡʔγϣϯϓϩόΠμʔԽ
    
    
    7. έΠϨπΛ௒͑ͨࣗಈंϝʔΧʔ΁ͷΞϓϩʔν
    
    
    8. ϞϏϦςΟαʔϏεࣄۀऀ΁ͷߩݙ
    
    
    9. ίΞٕज़Λ׆༻ͨ͠ҟۀछ৽ࣄۀ΁ͷછΈग़͠
    αϓϥΠϠʔͷࣄۀͷํ޲ੑΞϓ
    ϩʔνͱͯ͠ɺ༗ޮͳઓུʮଧͪखʯ
    ͱͯ͠·ͱΊͨɻ
    

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24. Automotive
    High-Tech
    New System Legacy System
    Android Auto
    CarPlay
    Tesla
    Polestar2
    Bentz
    Porsche
    NISSAN
    BYTON
    SONY
    Waymo
    Citroen Ami
    What think about MOBILITY
    

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25. Semi
    Roadstar
    Model S
    Model 3
    New!
    What think about MOBILITY
    

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26. By SONY VISION
    Meter + Infotainment
    Side Monitor
    Side Monitor
    What think about MOBILITY
    

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27. By LUCID Air
    Infotainment
    Meter
    Infotainment
    What think about MOBILITY
    

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28. By NIO
    Nomi
    Infotainment
    Meter
    What think about MOBILITY
    

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29. Infotainment
    By Polestar2
    UI/UX DESIGN FOR MOBILITY
    Meter
    What think about MOBILITY
    

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30. Citroen Ami
    εϚϗΛΠϯϑΥςΠϯϝϯτγες
    Ϝͱͯͦ͠ͷ··ར༻͢Δίϯηϓτ
    ΋͋Γ·͢ɻ
    Meter
    Smartphone
    What think about MOBILITY
    

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31. ໨త ໨త ໨త
    What think about MOBILITY
    

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32. TOYOTA e-Palette
    τϤλͷʮFύϨοτʯ͸ɺηϯ
    αʔɺΧϝϥɺ-J%"3γεςϜ͕౥ࡌ
    ͞Ε͓ͯΓɺ௿଎ࣗಈӡసΛαϙʔτ
    ͍ͯ͠·͢ɻ
    Ctrl
    Camera View
    Infotainment?
    What think about MOBILITY
    

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33. LYFT eBike
    ഑ंαʔϏεʮ-:'5ʯ͸ిؾࣗసं
    Λൃදͨ͠ɻ
    Meter?
    Infotainment?
    What think about MOBILITY
    

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34. LUUP
    -VVQ͕ࠃ಺ॳͷɺిಈΩοΫϘʔυ
    γΣΞΞϓϦΛ݄ΑΓఏڙ։࢝ɻ
    What think about MOBILITY
    

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35. SkyDrive
    4LZ%SJWF͸೥ͷ౦ژΦϦϯϐο
    ΫͰͷ੟Ր఺౮σϞͰੈքʹ޲͚ͯ
    ൸࿐͢Δ͜ͱΛ໨ࢦ͍ͯ͠Δɻ
    What think about MOBILITY
    

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36. Horai EMot my route
    LUUP aimo
    WHILL docomo bike share
    Multimodal
    Single-mode
    JR East
    JR East
    WILLERS
    Whim
    ANA
    Uber
    Special Public
    What think about MOBILITY
    

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37. MaaS CTRL
    ʮ.BB4ίϯτϩʔϥʔʯͱ͸ɺϢʔ
    βʔ޲͚.BB4ΞϓϦͷ͜ͱ͚ͩͰ͸
    ͳ͘ɺࣄۀऀ΍࣏ࣗମ޲͚ͷσʔλ
    ՄࢹԽ΍෼ੳɺ੍ޚΛ͢Δ͜ͱΛࢦ
    ͢ɻ
    ϢʔβʔͱϞϏϦςΟͷؔ܎Λվળ
    ͠ɺϢʔβʔͷརศੑΛ͞Βʹ޲্
    ͢Δ͜ͱʹͳΔɻ
    MaaS CTRL
    What think about MOBILITY
    

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38. MOBILITY
    ͜Ε͔ΒͷϞϏϦςΟͱ͸ɺ໨తʹ
    Ԡͯ͡όϦΤʔγϣϯʹ෋ΉΧλν
    ʢϞϏϦςΟମʣͷଘࡏͱͱ΋ʹɺ
    खͷͻΒʢ਎ମੑʣΛτϦΨʔʹ͠
    ͨίϯτϩʔϥʔͱ͕઀ଓ͞Εͨະ
    དྷΛඳ͘ɻ
    6*ʢਓͱͷ઀఺ʣ͕ཁͱͳΔ͜ͱ
    ͞·͟·ͳ઀఺Λ୨Էͯ͠͠ΈΔ͜ͱ
    Ҡಈ΍ं͸ɺੜ׆ͷ͘͝Ұ෦Ͱ͋Δ͜ͱ
    What think about MOBILITY
    

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39. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠
    THANKS FOR YOUR ATTENTION!
    FIN
    Mede by Takashi Sakamoto @bookslope
    
    
    

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