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Understanding UX Design Proces - UXデザインプロセスを理解する

bookslope
September 09, 2022

Understanding UX Design Proces - UXデザインプロセスを理解する

2022年9月9日に、宮崎県工業技術センターで、中小企業やデザイナー等を対象にした講演およびミニワークで使用したスライド。

bookslope

September 09, 2022
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  1. UNDERSTANDING UX DESIGN PROCESS ࡔຊو࢙ @bookslope εϚʔτϞϏϦςΟࣄۀਪਐࣨࣨ௕ 
 ৘ใઃܭɾ69σβΠϯ͕ઐ໳ྖҬ ΦϯϥΠϯίϛϡχςΟӡӦ

    
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 ஶ࡞ʰ*"γϯΩϯάʱͳͲ ౦ژࡏॅͷσβΠφʔͰ͢ɻσδλϧϓϩμΫτʹ͓͚Δʮ৘ใΞʔΩςΫνϟʯ ΍ʮ69σβΠϯʯͳͲΛֶͼɺݱࡏ͸ʮϞϏϦςΟʯ΍ʮ.BB4ʯʹ͓͚Δࣄۀ ։ൃɾαʔϏε։ൃʹܞΘ͍ͬͯ·͢ɻ
  2. ೔࢈ࣗಈं υοπ 2017 2019 ϦϯΫε ωοτΠϠʔ
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    Χϯύχʔ ϰΠϩδοΫ 1999 1999 JDS 1997 2001 1995 େࡕ ౦ژ 2021 ݱࡏ UNDERSTANDING UX DESIGN PROCESS Career άϥϑΟοΫ 
 σβΠφʔ 8FC 
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  3. UNDERSTANDING UX DESIGN PROCESS ϙελʔ %51 σεΫτοϓ 8FC εϚϗ "QQ

    ࣗಈं ).* మಓ .BB4 ؍ޫ 4NBSU$JUZ ύοέʔδ Designing for …
  4. 69 γφϦΦ ϖϧιφ ϢʔβʔମݧΛࢦ͢ɻফඅऀͷମݧͱͯ͠ϚʔέςΟϯάͰ͸$9ͳͲ΋࢖ΘΕΔ͕ 69Ͱ౷Ұ͢Δɻ·ͨͦͷऔΓ૊ΈΛࢦͯ͠69σβΠϯͱݺͿɻ ͦͷαʔϏε΍ϓϩμΫτͷ໨తୡ੒·ͰͷεςοϓΛඳ͍ͨ΋ͷΛࢦ͢ɻར༻ঢ়گ ΛετʔϦʔʢ෺ޠʣʹͯ͠఻͑Δ৔߹ʹɺίϚອը෩ʹͨ͠΋ͷ͕ଟ͍ɻ Ϣʔβʔ૾Λ۩ମԽͨ͠΋ͷɻԾ૝ϢʔβʔͱݺͿ৔߹΋͋Δ͕ɺλʔήοτ૚ͱ͸ҟ ͳΓɺಛఆͷਓΛ୊ࡐʹ࢖༻͢Δ͜ͱ͕ଟ͍ɻσϞάϥͷ΄͔Ձ஋؍΍՝୊ͳͲݴٴɻ )$%

    ਓؒத৺ઃܭͷ͜ͱɻਓΛத৺ʹߟ͑ΒΕͨσβΠϯͷऔΓ૊ΈΛࢦ͢ɻԤभͰ͸ 6$%ͱ΋ݺ͹ΕΔ͕)$%Ͱ౷Ұ͢Δɻ *" ৘ใઃܭͷ͜ͱɻ৘ใΛ੔ཧ͠Ϣʔβʔʹ෼͔Γ΍͘͢఻͑ΔߦҝɺϢʔβʔ͕৘ใ Λ୳͠΍͘͢͢ΔߦҝͳͲΛࢦ͢ɻ $+. ސ٬ͷߦಈΛδϟʔχʔʢཱྀʣʹݟཱͯͨϑϨʔϜϫʔΫͷ͜ͱɻ঎඼΍αʔϏεΛ ೝ஌͠ɺڵຯΛ࣋ͪɺߪೖ΍ਃ͠ࠐΈʹ౸ୡ͢Δ·ͰͷߦಈΛਤࣜԽͨ͠΋ͷɻ UNDERSTANDING UX DESIGN PROCESS
  5. Service Design ϞϊͱαʔϏεͱ͕ผʑͰ͸ͳ͘ɺ αʔϏεͷதʹϞϊؚ͕·Ε͓ͯ ΓɺҰମԽͯ͠੾Γ཭ͤͳ͍ߏ଄Λ αʔϏευϛφϯτϩδοΫͱݺ Ϳɻ UNDERSTANDING UX DESIGN

    PROCESS Ϟϊ αʔϏε Ϟϊ αʔϏε 4%-4FSWJDF%PNJOBOU-PHJD (%-(PPET%PNJOBOU-PHJD by αʔϏεɾυϛφϯτɾϩδοΫͷൃ૝ͱԠ༻
  6. Outcome ͨͱ͑͹ɺཱྀߦ༧໿αΠτͷσβΠϯ Ͱ͋Ε͹ɺ࣮ࡍʹཱྀߦʹߦ͘·͑ʹ ޱίϛ౳Λݟͯڵຯؔ৺ΛߴΊɺ༧ ໿͠ʹདྷΒΕ·͢ɻ·ͨɺͦΕ͸༧໿ ͕໨తͱݴ͏ΑΓɺཱྀߦʹߦͨ͘Ί ͷखஈͱͯ͠༧໿Λ͢Δͱ͍͏͜ͱ ʹͳΓ·͢ɻ UNDERSTANDING UX

    DESIGN PROCESS ޱίϛ ϝσΟΞͰ஌Δ ཱྀߦʹߦ͘ ϨϏϡʔ ཱྀߦ༧໿ αΠτ ڵຯ ೝ஌ ڞ༗ "55&/5*0/ */5&3&45 4)"3& ໨త 0#+&$5*7& खஈ "$$&44 Ͳ͔͜ΒΞΫηε͔ͨ͠ Ͳ͏͍͏ߦಈΛͱ͔ͬͨ
  7. 5 LAYERS ++(ͷʮ69Λߏ੒͢Δͭͷஈ֊ʯͰ ߟ͑Δͱɺ༏ΕͨσβΠφʔ͸͜ΕΒ ͷ޻ఔ͢΂ͯΛ͍ͯ͠Δ͜ͱ͕Θ͔ Δɻ σβΠϯ࡞ۀͱ͸ද૚෦෼͚ͩΛࢦ ͢͜ͱͰ͸ͳ͍ɻ ཁ݅ ߏ଄

    ࠎ֨ ද૚ ઓུ ίϯςπɾػೳ ৘ใΞʔΩςΫνϟ ΠϯλϥΫγϣϯσβΠϯ ϏδϡΞϧσβΠϯ χʔζɾ໨త UNDERSTANDING UX DESIGN PROCESS By Jesse James Garrett “Elements of User Experience”
  8. UX Research σβΠϯ޻ఔΑΓલͷஈ֊ʹ͓͍ͯɺ Ќ൛ϓϩτλΠϐϯάͰɺ࣮ࡍʹυ ϥΠόʔΛ؍࡯͢Δ69ϦαʔνΛ࣮ ࢪͨ͠ྫʢ6CFSʣ σβΠϯ اը ࣮ݧ ։ൃ

    By Grace Vorreuter and new driver research participant in car testing in San Francisco UNDERSTANDING UX DESIGN PROCESS
  9. HCD Process *40ʢ+*4;ʣΠϯλϥ ΫςΟϒγεςϜͷਓؒத৺ઃܭϓϩ ηεΛࢦ͢ɻ )$%ͷਐΊํͷجຊ͸ɺ੡඼ͷߏ૝ ஈ֊͔Βର৅ϢʔβʔͱͦͷཁٻΛ໌ ֬ʹͯ͠ɺཁٻʹ߹ͬͨ΋ͷΛઃܭ ͠ɺຬ଍౓߹͍ΛධՁ͢Δ͜ͱͰ͢ɻ Ϣʔβʔͷཁٻ͕ຬͨ͞ΕΔ·Ͱɺ͜

    ΕΛ܁Γฦ͠·͢ɻ )$%ϓϩηε σβΠϯͷ࡞੒ ཁٻࣄ߲ͷ໌֬Խ ධՁ ˞)$%)VNBO$FOUFSFE%FTJHOͷུশ ར༻ঢ়گͷཧղ )$%ͷඞཁੑͷಛఆ  26 1 2 3 4 UNDERSTANDING UX DESIGN PROCESS
  10. UNDERSTANDING UX DESIGN PROCESS Design Literacy σβΠϯϦςϥγʔͱ͸ɺओʹσβΠ ϯͷ଄ܗཧ࿦ɺ੍࡞ͷϓϩηεɺྺ ࢙ɾจԽʹର͢Δ஌ࣝͳͲΛࢦ͢ઐ ໳༻ޠɻ

    
 ۙ೥͸ɺސ٬ମݧʹ͓͍ͯσβΠϯ͕ ॏཁࢹ͞Ε͍ͯΔྲྀΕΛड͚ɺσβΠ ϯϦςϥγʔΛϕʔεʹͨ͠൑அྗ͕ ٻΊΒΕ͍ͯ·͢ɻ σβΠφʔ͚ͩͰ͸ͳ͘ɺσβΠϯʹ ؔΘΔਓ͕࣋ͭ΂͖εΩϧͱ͍͑· ͢ɻ σβΠϯʹ͓͚Δ൑அྗ ͨͩͷࢥ͍͜Έ σβΠϯϦςϥγʔ ೝ஌όΠΞε
  11. Horai EMot my route LUUP aimo WHILL docomo bike share

    Multimodal Single-mode JR East JR East WILLERS Whim ANA Uber Special Public UNDERSTANDING UX DESIGN PROCESS
  12. LAYOUT PATTERN ϞϏϦςΟʢࣗಈंʣͷ).*σβΠϯ ͷτϨϯυͱͯͭ͠ͷϨΠΞ΢τύ λʔϯ͕͋Γ·͢ɻ /*0 1PMFTUBS %ZTPOʜ #:50/ 40/:

    )0/%"ʜ Meter + Infortainment Infortainment Meter ηύϨʔτܕ ίϯόΠϯܕ UNDERSTANDING UX DESIGN PROCESS
  13. ͍͍੡඼Ͱ΋ɺ͍͍ମݧͱ͸ݶΒͳ͍ɻ Good UI Good UX A B Work Sheet #1

    ݟ͑ͳ͍Ձ஋Λ஌ΔͨΊʹ஌͓ͬͯ ͍ͯ΄͍͜͠ͱΛͭ͋͛·ͨ͠ɻ UNDERSTANDING UX DESIGN PROCESS σβΠϯͱ͸ɺओޠ͕ࣗ෼Ͱ͸ͳ͍ɻ ఻͑Δ ఻ΘΔ C D
  14. Work Sheet #2 *40ʢ+*4;ʣΠϯλϥ ΫςΟϒγεςϜͷਓؒத৺ઃܭϓϩ ηεΛࢦ͢ɻ )$%ͷਐΊํͷجຊ͸ɺ੡඼ͷߏ૝ ஈ֊͔Βର৅ϢʔβʔͱͦͷཁٻΛ໌ ֬ʹͯ͠ɺཁٻʹ߹ͬͨ΋ͷΛઃܭ ͠ɺຬ଍౓߹͍ΛධՁ͢Δ͜ͱͰ͢ɻ

    Ϣʔβʔͷཁٻ͕ຬͨ͞ΕΔ·Ͱɺ͜ ΕΛ܁Γฦ͠·͢ɻ )$%ϓϩηε σβΠϯͷ࡞੒ ཁٻࣄ߲ͷ໌֬Խ ධՁ ˞)$%)VNBO$FOUFSFE%FTJHOͷུশ ར༻ঢ়گͷཧղ )$%ͷඞཁੑͷಛఆ  3 UNDERSTANDING UX DESIGN PROCESS 1 2 3 4 E
  15. UNDERSTANDING UX DESIGN PROCESS Work Sheet #4 ͨͱ͑͹ɺ͋ͳ͕ͨؔΘΒΕ͍ͯΔ σβΠϯର৅෺Λʮɹɹɹʯʹهೖ ͍͖ͨͩɺʮɹɹɹʯΛߟ͑ͯΈΔ͜

    ͱͰɺͳʹΛߟྀ͢Ε͹Α͍͔ͷࢳ ޱ͕ݟ͔ͭΔ͸ͣͰ͢ɻͦͷຊདྷͷ໨ తʹͭͳ͕ΔͨΊͷσβΠϯΛ͍ͯ͠ Δ͜ͱΛ๨Εͯ͸͍͚·ͤΜɻ ڵຯ ೝ஌ ڞ༗ "55&/5*0/ */5&3&45 4)"3& ໨త 0#+&$5*7& खஈ "$$&44 ޱίϛ ϝσΟΞͰ஌Δ ϨϏϡʔ I J J I ͋ͳͨͷ σβΠϯ ର৅෺ Ͳ͏͍͏ߦಈΛͱ͔ͬͨ Ͳ͔͜ΒΞΫηε͔ͨ͠
  16. ͍͍੡඼Ͱ΋ɺ͍͍ମݧͱ͸ݶΒͳ͍ɻ Good UI Good UX A B Work Sheet #1

    Answer ݟ͑ͳ͍Ձ஋Λ஌ΔͨΊʹ஌͓ͬͯ ͍ͯ΄͍͜͠ͱΛͭ͋͛·ͨ͠ɻ UNDERSTANDING UX DESIGN PROCESS σβΠϯͱ͸ɺओޠ͕ࣗ෼Ͱ͸ͳ͍ɻ ఻͑Δ ఻ΘΔ C D
  17. Work Sheet #2 Answer *40ʢ+*4;ʣΠϯλϥ ΫςΟϒγεςϜͷਓؒத৺ઃܭϓϩ ηεΛࢦ͢ɻ )$%ͷਐΊํͷجຊ͸ɺ੡඼ͷߏ૝ ஈ֊͔Βର৅ϢʔβʔͱͦͷཁٻΛ໌ ֬ʹͯ͠ɺཁٻʹ߹ͬͨ΋ͷΛઃܭ

    ͠ɺຬ଍౓߹͍ΛධՁ͢Δ͜ͱͰ͢ɻ Ϣʔβʔͷཁٻ͕ຬͨ͞ΕΔ·Ͱɺ͜ ΕΛ܁Γฦ͠·͢ɻ )$%ϓϩηε σβΠϯͷ࡞੒ ཁٻࣄ߲ͷ໌֬Խ ධՁ ˞)$%)VNBO$FOUFSFE%FTJHOͷུশ ར༻ঢ়گͷཧղ )$%ͷඞཁੑͷಛఆ  7 UNDERSTANDING UX DESIGN PROCESS 1 2 3 4 ར༻ঢ়گͷཧղ E
  18. UNDERSTANDING UX DESIGN PROCESS Work Sheet #4 Answer ͨͱ͑͹ɺ͋ͳ͕ͨؔΘΒΕ͍ͯΔ σβΠϯର৅෺Λʮɹɹɹʯʹهೖ

    ͍͖ͨͩɺʮɹɹɹʯΛߟ͑ͯΈΔ͜ ͱͰɺͳʹΛߟྀ͢Ε͹Α͍͔ͷࢳ ޱ͕ݟ͔ͭΔ͸ͣͰ͢ɻͦͷຊདྷͷ໨ తʹͭͳ͕ΔͨΊͷσβΠϯΛ͍ͯ͠ Δ͜ͱΛ๨Εͯ͸͍͚·ͤΜɻ ڵຯ ೝ஌ ڞ༗ "55&/5*0/ */5&3&45 4)"3& ग़͔͚Δ ं ໨త 0#+&$5*7& खஈ "$$&44 ޱίϛ ϝσΟΞͰ஌Δ ϨϏϡʔ Ͳ͔͜ΒΞΫηε͔ͨ͠ Ͳ͏͍͏ߦಈΛͱ͔ͬͨ ͋ͳͨͷ σβΠϯ ର৅෺ I J J I