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Understanding the Shift to Mobile
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bradgignac
February 19, 2015
Programming
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370
Understanding the Shift to Mobile
bradgignac
February 19, 2015
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Transcript
Shift to Mobile UNDERSTANDING THE
“ I can get what I want, anytime, in my
immediate context. https://solutions.forrester.com/mobile
“ Where can I get coffee?
Map Ratings Click-to-Call Address Phone Directions
Understand Mobile Use Cases
Google Analytics 1.45M 0.26M 0.13M DESKTOP MOBILE TABLET mailgun.com
Google Analytics 324.0K 3.9K 1.0K DESKTOP MOBILE TABLET app.mailgun.com
Google Analytics 95.8K 2.4K 0.9K DESKTOP MOBILE TABLET documentation.mailgun.com
Google Analytics 26.5K 2.2K 4.0K DESKTOP MOBILE TABLET blog.mailgun.com
http://www.businessinsider.com/the-three-leading-mobile-retailers-2-2014-1 64.2M 42.2M 42.9M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY
http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones 247M 671M 399M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY Facebook
Understand Mobile Use Cases Content versus Tasks Business versus Consumer
Understand the Mobile Medium
None
Understand the Mobile Medium Engagement push, location awareness Interaction voice,
touch, video
Understand the Cost of Mobile
Google Analytics 203 325 55 DEVICE TYPES SCREEN SIZES OS/BROWSER
COMBOS Types of Devices
Open Device Lab, San Francisco
Understand the Cost of Mobile Don’t boil the ocean. Project
and measure ROI.
Build to Solve Problems
Mobile creates new ways to reach customers. Mobile creates new
ways to drive sales. Mobile helps solve customer problems.
None