Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Understanding the Shift to Mobile

17950202cc7be133e80a45580077ed72?s=47 bradgignac
February 19, 2015

Understanding the Shift to Mobile



February 19, 2015


  1. Shift to Mobile UNDERSTANDING THE

  2. “ I can get what I want, anytime, in my

    immediate context. https://solutions.forrester.com/mobile
  3. “ Where can I get coffee?

  4. Map Ratings Click-to-Call Address Phone Directions

  5. Understand Mobile Use Cases

  6. Google Analytics 1.45M 0.26M 0.13M DESKTOP MOBILE TABLET mailgun.com

  7. Google Analytics 324.0K 3.9K 1.0K DESKTOP MOBILE TABLET app.mailgun.com

  8. Google Analytics 95.8K 2.4K 0.9K DESKTOP MOBILE TABLET documentation.mailgun.com

  9. Google Analytics 26.5K 2.2K 4.0K DESKTOP MOBILE TABLET blog.mailgun.com

  10. http://www.businessinsider.com/the-three-leading-mobile-retailers-2-2014-1 64.2M 42.2M 42.9M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY

  11. http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones 247M 671M 399M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY Facebook

  12. Understand Mobile Use Cases Content versus Tasks Business versus Consumer

  13. Understand the Mobile Medium

  14. None
  15. Understand the Mobile Medium Engagement push, location awareness Interaction voice,

    touch, video
  16. Understand the Cost of Mobile

  17. Google Analytics 203 325 55 DEVICE TYPES SCREEN SIZES OS/BROWSER

    COMBOS Types of Devices
  18. Open Device Lab, San Francisco

  19. Understand the Cost of Mobile Don’t boil the ocean. Project

    and measure ROI.
  20. Build to Solve Problems

  21. Mobile creates new ways to reach customers. Mobile creates new

    ways to drive sales. Mobile helps solve customer problems.
  22. None