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Understanding the Shift to Mobile

bradgignac
February 19, 2015

Understanding the Shift to Mobile

bradgignac

February 19, 2015
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  1. Shift to Mobile
    UNDERSTANDING THE

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  2. I can get what I want, anytime,
    in my immediate context.
    https://solutions.forrester.com/mobile

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  3. Where can I get coffee?

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  4. Map
    Ratings
    Click-to-Call
    Address
    Phone
    Directions

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  5. Understand Mobile Use Cases

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  6. Google Analytics
    1.45M 0.26M 0.13M
    DESKTOP MOBILE TABLET
    mailgun.com

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  7. Google Analytics
    324.0K 3.9K 1.0K
    DESKTOP MOBILE TABLET
    app.mailgun.com

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  8. Google Analytics
    95.8K 2.4K 0.9K
    DESKTOP MOBILE TABLET
    documentation.mailgun.com

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  9. Google Analytics
    26.5K 2.2K 4.0K
    DESKTOP MOBILE TABLET
    blog.mailgun.com

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  10. http://www.businessinsider.com/the-three-leading-mobile-retailers-2-2014-1
    64.2M 42.2M 42.9M
    DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY

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  11. http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones
    247M 671M 399M
    DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY
    Facebook

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  12. Understand Mobile Use Cases
    Content versus Tasks
    Business versus Consumer

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  13. Understand the Mobile Medium

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  14. Understand the Mobile Medium
    Engagement push, location awareness
    Interaction voice, touch, video

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  15. Understand the Cost of Mobile

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  16. Google Analytics
    203 325 55
    DEVICE TYPES SCREEN SIZES OS/BROWSER COMBOS
    Types of Devices

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  17. Open Device Lab, San Francisco

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  18. Understand the Cost of Mobile
    Don’t boil the ocean.
    Project and measure ROI.

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  19. Build to Solve Problems

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  20. Mobile creates new ways to reach customers.
    Mobile creates new ways to drive sales.
    Mobile helps solve customer problems.

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