Understanding the Shift to Mobile

Transcript

1. Shift to Mobile
   UNDERSTANDING THE
   

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2. “
   I can get what I want, anytime,
   in my immediate context.
   https://solutions.forrester.com/mobile
   

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3. “
   Where can I get coffee?
   

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4. Map
   Ratings
   Click-to-Call
   Address
   Phone
   Directions
   

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5. Understand Mobile Use Cases
   

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6. Google Analytics
   1.45M 0.26M 0.13M
   DESKTOP MOBILE TABLET
   mailgun.com
   

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7. Google Analytics
   324.0K 3.9K 1.0K
   DESKTOP MOBILE TABLET
   app.mailgun.com
   

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8. Google Analytics
   95.8K 2.4K 0.9K
   DESKTOP MOBILE TABLET
   documentation.mailgun.com
   

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9. Google Analytics
   26.5K 2.2K 4.0K
   DESKTOP MOBILE TABLET
   blog.mailgun.com
   

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10. http://www.businessinsider.com/the-three-leading-mobile-retailers-2-2014-1
    64.2M 42.2M 42.9M
    DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY
    

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11. http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones
    247M 671M 399M
    DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY
    Facebook
    

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12. Understand Mobile Use Cases
    Content versus Tasks
    Business versus Consumer
    

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13. Understand the Mobile Medium
    

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15. Understand the Mobile Medium
    Engagement push, location awareness
    Interaction voice, touch, video
    

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16. Understand the Cost of Mobile
    

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17. Google Analytics
    203 325 55
    DEVICE TYPES SCREEN SIZES OS/BROWSER COMBOS
    Types of Devices
    

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18. Open Device Lab, San Francisco
    

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19. Understand the Cost of Mobile
    Don’t boil the ocean.
    Project and measure ROI.
    

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20. Build to Solve Problems
    

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21. Mobile creates new ways to reach customers.
    Mobile creates new ways to drive sales.
    Mobile helps solve customer problems.
    

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