Understanding the Shift to Mobile

Transcript

1. Shift to Mobile UNDERSTANDING THE
2. “ I can get what I want, anytime, in my immediate context. https://solutions.forrester.com/mobile
3. “ Where can I get coffee?
4. Map Ratings Click-to-Call Address Phone Directions
5. Understand Mobile Use Cases
6. Google Analytics 1.45M 0.26M 0.13M DESKTOP MOBILE TABLET mailgun.com
7. Google Analytics 324.0K 3.9K 1.0K DESKTOP MOBILE TABLET app.mailgun.com
8. Google Analytics 95.8K 2.4K 0.9K DESKTOP MOBILE TABLET documentation.mailgun.com
9. Google Analytics 26.5K 2.2K 4.0K DESKTOP MOBILE TABLET blog.mailgun.com
10. http://www.businessinsider.com/the-three-leading-mobile-retailers-2-2014-1 64.2M 42.2M 42.9M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY
11. http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones 247M 671M 399M DESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY Facebook
12. Understand Mobile Use Cases Content versus Tasks Business versus Consumer
13. Understand the Mobile Medium
15. Understand the Mobile Medium Engagement push, location awareness Interaction voice, touch, video
16. Understand the Cost of Mobile
17. Google Analytics 203 325 55 DEVICE TYPES SCREEN SIZES OS/BROWSER COMBOS Types of Devices
18. Open Device Lab, San Francisco
19. Understand the Cost of Mobile Don’t boil the ocean. Project and measure ROI.
20. Build to Solve Problems
21. Mobile creates new ways to reach customers. Mobile creates new ways to drive sales. Mobile helps solve customer problems.