Shift to MobileUNDERSTANDING THE
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“I can get what I want, anytime,in my immediate context.https://solutions.forrester.com/mobile
“Where can I get coffee?
MapRatingsClick-to-CallAddressPhoneDirections
Understand Mobile Use Cases
Google Analytics1.45M 0.26M 0.13MDESKTOP MOBILE TABLETmailgun.com
Google Analytics324.0K 3.9K 1.0KDESKTOP MOBILE TABLETapp.mailgun.com
Google Analytics95.8K 2.4K 0.9KDESKTOP MOBILE TABLETdocumentation.mailgun.com
Google Analytics26.5K 2.2K 4.0KDESKTOP MOBILE TABLETblog.mailgun.com
http://www.businessinsider.com/the-three-leading-mobile-retailers-2-2014-164.2M 42.2M 42.9MDESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLY
http://www.theverge.com/2014/7/23/5930743/facebooks-new-stats-1-32-billion-users-per-month-30-percent-only-use-it-on-their-phones247M 671M 399MDESKTOP-ONLY DESKTOP & MOBILE MOBILE-ONLYFacebook
Understand Mobile Use CasesContent versus TasksBusiness versus Consumer
Understand the Mobile Medium
Understand the Mobile MediumEngagement push, location awarenessInteraction voice, touch, video
Understand the Cost of Mobile
Google Analytics203 325 55DEVICE TYPES SCREEN SIZES OS/BROWSER COMBOSTypes of Devices
Open Device Lab, San Francisco
Understand the Cost of MobileDon’t boil the ocean.Project and measure ROI.
Build to Solve Problems
Mobile creates new ways to reach customers.Mobile creates new ways to drive sales.Mobile helps solve customer problems.