Pricing Websites & Design for Profit

It's time to take control.
Pricing your client work for profit isn’t a guessing game.
The purpose of this workshop is to dig into the nuts and bolts of pricing your work for long-term sustainability.
Profit, growth, and freedom won’t come cheap, but there are ways to make it happen faster. You can get a handle on revisions, managing freelancers and employees, and the crazy cycle of proposals and portfolios.
This is a hands-on workshop made specifically for creative business owners or freelancers. Together, we will look at specific ways to tackle pricing and profit in your business. We'll have open discussions about rates, prices, and profit using actual projects. You’ll walk away with real numbers and tools to use in your business to get control of your pricing strategy the very same day.

Transcript

1. Pricing for Profit. How to do great work without losing your shirt and soul
2. Hello. Obligatory Greetings.
3. Brad Weaver Director of Design–Nine Labs.
4. What we’ll cover. • The Money Discussion • How to Calculate Pricing • Rates & Examples • Quality & Profitability • Core Practices • 7 Pricing Models • Profit • Getting Better Work Out of Existing Clients • Negotiation • Proposals, RFPs, & Discovery • Contracts • Invoicing & Collections • Freelancers & Contractors • Resources & Tools
5. Who are you? and what do you do?
6. What do you expect?
7. Your challenges
8. Money is uncomfortable.
9. “Money taps into our deepest emotions and symbolizes what we fear, hope for, and desire in life.” -Mikelann Valterra
10. Professional (n). a person engaged in a specified activity as one’s main paid occupation rather than a pastime.
11. Clients want to talk about money … they just don’t know how.
12. How much is a website? or App, Logo, Photoshoot, Brochure, etc.
13. We can educate clients to ask a better question…
14. How much do you charge? The better question.
15. There is a formula Yay!
16. (expenses + profit) ÷ hours = rate
17. (expenses + profit) ÷ hours = rate
18. (expenses + profit) ÷ hours = rate
19. (expenses + profit) ÷ hours = rate
20. (expenses + profit) ÷ hours = rate
21. (expenses + profit) ÷ hours = rate
22. Market Rates Who, What, Where, When, How
23. It’s not that simple. If it were, we wouldn’t be here.
24. My rates Where I am, how I got there, and where I’m going.
25. Your rates Care to share?
26. Quality Profitability, value, and the added benefits.
27. Avoid Emotional Pricing Your gut is not a calculator.
28. Core Practices Putting the “fun” in fundamentals.
29. 1 Track Your Time
30. 2 Log Communications
31. 3 Get a Contract & Deposit
32. 4 Define Scope in Writing
33. 5 Invoice on Time
34. 6 Set Boundaries
35. 7 Review Immediately
36. 8 Manage Your Money
37. Break
38. Pricing for Profit. How to do great work without losing your shirt and soul
39. How much do you charge? The better question.
40. 7 Pricing Models Hourly Billing Flat Project Pricing Package Pricing Value-Based Pricing Time-based Retainers Value-based Retainers Equity Pricing
41. Hourly Billing Hours out, dollars in.
42. Flat Project Pricing Fixed Fees for fixed deliverables.
43. Package Pricing Publicly defined costs for tangible services.
44. Value-Based Pricing Getting paid what you’re worth, not what you work.
45. I take less time to get to a solution. Getting it done right without watching the clock.
46. Time-based Retainers Hours out, dollars in… but guaranteed.
47. Value-based Retainers Now we’re cooking.
48. *Retainer Agreements A critical caveat.
49. Equity or Ownership Risk for future reward.
50. Which is best and when? There’s no such thing as one size fits all.
51. Strategy/Consulting Design Front-end dev (HTML, CSS, JS) Template projects One-off components Flat/Value Pricing
52. Complex dev Team contributions Repairs/maintenance Small strategy, consulting, UX Hourly
53. Strategy, consulting, UX Repetitive/Cyclical creative Sites that require routine maintenance Content Strategy/Writing Time-based Retainer
54. IA/UX Campaigns Branding Content Strategy Value-based Retainer
55. Break
56. Pricing for Profit. How to do great work without losing your shirt and soul
57. Profit It comes from many directions.
58. Raising your Prices You can do it!
59. Work vs. Clients There’s a very big difference.
60. Negotiation Knock out the ballpark.
61. RFPs eye roll.
62. Proposals deep sigh.
63. Discovery happy dance.
64. Contracts & MSAs Protect yo neck.
65. Project Questionnaires Keep out the riff raff.
66. Invoicing 50/50 is for coin flips and fries with onion rings.
67. Freelancers & Contractors Managing those whom you can’t really manage.
68. Collections It can happen to anyone.
69. Resources Get a bigger bookshelf (or iPad).
70. • Creative Professionals Guide to Money -Ilise Benun • Design Is A Job - Mike Monteiro • Freelancer’s Bible - Sara Horowitz • Double Your Freelancing Rate in 14 Days - Brennan Dunn • Rework - 37signals • The Hidden Agendas: A Proven Way to Win Business & Create a Following - Kevin Allen • Web Design Confidential - Amanda Hackwith • The Real Business of Web Design - John Waters • The Business Side of Creativity - Cameron Foote • How to be a Graphic Designer Without Losing Your Soul - Adrian Shaughnessy
71. Tools Get more efficient.
72. • 99u • Freelancer’s Union • Creative Mornings • Marketing Mentor • How Design • International Freelancer’s Academy • Business of Freelancing (Podcast)
73. • Harvest, Freshbooks, Solo • Timely, Freckle • 10,000 Ft. • Rescue Time, Slife • Basecamp, Trello, Asana • Hipchat, Slack, Campfire • Ballpark, Bidsketch
74. Q&A
75. Pricing for Profit. How to do great work without losing your shirt and soul