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Pricing Websites & Design for Profit

Brad Weaver
March 20, 2015

Pricing Websites & Design for Profit

It's time to take control.
Pricing your client work for profit isn’t a guessing game.
The purpose of this workshop is to dig into the nuts and bolts of pricing your work for long-term sustainability.
Profit, growth, and freedom won’t come cheap, but there are ways to make it happen faster. You can get a handle on revisions, managing freelancers and employees, and the crazy cycle of proposals and portfolios.
This is a hands-on workshop made specifically for creative business owners or freelancers. Together, we will look at specific ways to tackle pricing and profit in your business. We'll have open discussions about rates, prices, and profit using actual projects. You’ll walk away with real numbers and tools to use in your business to get control of your pricing strategy the very same day.

Brad Weaver

March 20, 2015
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Transcript

  1. What we’ll cover. • The Money Discussion • How to

    Calculate Pricing • Rates & Examples • Quality & Profitability • Core Practices • 7 Pricing Models • Profit • Getting Better Work Out of Existing Clients • Negotiation • Proposals, RFPs, & Discovery • Contracts • Invoicing & Collections • Freelancers & Contractors • Resources & Tools
  2. “Money taps into our deepest emotions and symbolizes what we

    fear, hope for, and desire in life.” -Mikelann Valterra
  3. Professional (n). a person engaged in a specified activity as

    one’s main paid occupation rather than a pastime.
  4. 7 Pricing Models Hourly Billing Flat Project Pricing Package Pricing

    Value-Based Pricing Time-based Retainers Value-based Retainers Equity Pricing
  5. I take less time to get to a solution. Getting

    it done right without watching the clock.
  6. • Creative Professionals Guide to Money -Ilise Benun • Design

    Is A Job - Mike Monteiro • Freelancer’s Bible - Sara Horowitz • Double Your Freelancing Rate in 14 Days - Brennan Dunn • Rework - 37signals • The Hidden Agendas: A Proven Way to Win Business & Create a Following - Kevin Allen • Web Design Confidential - Amanda Hackwith • The Real Business of Web Design - John Waters • The Business Side of Creativity - Cameron Foote • How to be a Graphic Designer Without Losing Your Soul - Adrian Shaughnessy
  7. • 99u • Freelancer’s Union • Creative Mornings • Marketing

    Mentor • How Design • International Freelancer’s Academy • Business of Freelancing (Podcast)
  8. • Harvest, Freshbooks, Solo • Timely, Freckle • 10,000 Ft.

    • Rescue Time, Slife • Basecamp, Trello, Asana • Hipchat, Slack, Campfire • Ballpark, Bidsketch
  9. Q&A