Pricing For The Web

04cffb2b35b3a1c53f6495554a5697cf?s=47 Brad Weaver
September 13, 2014

Pricing For The Web

BlendConf 2014 – Charlotte, NC

04cffb2b35b3a1c53f6495554a5697cf?s=128

Brad Weaver

September 13, 2014
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  1. PRICING FOR THE WEB | Brad Weaver

  2. PRICING FOR THE WEB | Brad Weaver Brad Weaver @sbradweaver

  3. PRICING FOR THE WEB | Brad Weaver Nine Labs Atlanta,

    GA Director of Design UX, IA, Design, Dev, Content
  4. PRICING FOR THE WEB | Brad Weaver Let’s Be Honest.

  5. PRICING FOR THE WEB | Brad Weaver Money is uncomfortable.

  6. PRICING FOR THE WEB | Brad Weaver “Money taps into

    our deepest emotions and symbolizes what we fear, hope for, and desire in life.” ! -Mikelann Valterra
  7. PRICING FOR THE WEB | Brad Weaver

  8. PRICING FOR THE WEB | Brad Weaver It Makes You

    a Professional.
  9. PRICING FOR THE WEB | Brad Weaver It Means You

    Have Self-Worth
  10. PRICING FOR THE WEB | Brad Weaver Clients Want to

    Talk About Money
  11. PRICING FOR THE WEB | Brad Weaver But you can’t

    expect clients to “just know” how all of this works
  12. PRICING FOR THE WEB | Brad Weaver ***ADD IMAGE -

    Candy Mountain***
  13. PRICING FOR THE WEB | Brad Weaver We Can Educate

    Clients
  14. PRICING FOR THE WEB | Brad Weaver Always Looks Puzzled

    Never Asks Questions
  15. PRICING FOR THE WEB | Brad Weaver A Better Question

  16. PRICING FOR THE WEB | Brad Weaver How Much Do

    You Charge?
  17. PRICING FOR THE WEB | Brad Weaver There is a

    Formula
  18. PRICING FOR THE WEB | Brad Weaver

  19. PRICING FOR THE WEB | Brad Weaver hours ÷ expenses

    + profit = rate
  20. PRICING FOR THE WEB | Brad Weaver hours ÷ expenses

    + profit = rate The amount of time you are available for billable work.
  21. PRICING FOR THE WEB | Brad Weaver Average is 100

    hours ÷ expenses + profit = rate
  22. PRICING FOR THE WEB | Brad Weaver Your total business

    costs, including your salary hours ÷ expenses + profit = rate
  23. PRICING FOR THE WEB | Brad Weaver 10 to 20%

    on top of expenses hours ÷ expenses + profit = rate
  24. PRICING FOR THE WEB | Brad Weaver hours ÷ expenses

    + profit = rate Your hourly rate used to calculate project cost
  25. PRICING FOR THE WEB | Brad Weaver instacalc.com/22297

  26. PRICING FOR THE WEB | Brad Weaver You Have the

    Secret Formula
  27. PRICING FOR THE WEB | Brad Weaver

  28. PRICING FOR THE WEB | Brad Weaver Value

  29. PRICING FOR THE WEB | Brad Weaver

  30. PRICING FOR THE WEB | Brad Weaver Define Your Market

  31. PRICING FOR THE WEB | Brad Weaver Atlanta = 105%

    New York = 140%
  32. PRICING FOR THE WEB | Brad Weaver Experience Matters

  33. PRICING FOR THE WEB | Brad Weaver UX Designer $75-$120K

  34. PRICING FOR THE WEB | Brad Weaver Sr. Web Designer

    $77-$107K
  35. PRICING FOR THE WEB | Brad Weaver Jr. Web Designer

    $53-$80K
  36. PRICING FOR THE WEB | Brad Weaver Front-end Dev $65-$90K

  37. PRICING FOR THE WEB | Brad Weaver PHP/JS/Rails Dev $72-$102K

  38. PRICING FOR THE WEB | Brad Weaver Find Your Rate

  39. PRICING FOR THE WEB | Brad Weaver

  40. PRICING FOR THE WEB | Brad Weaver What I Charge

  41. PRICING FOR THE WEB | Brad Weaver $150 to $200

    per hour
  42. PRICING FOR THE WEB | Brad Weaver

  43. PRICING FOR THE WEB | Brad Weaver Someone will always

    be cheaper
  44. PRICING FOR THE WEB | Brad Weaver One does not

    simply get every project
  45. PRICING FOR THE WEB | Brad Weaver What About Quality?

  46. PRICING FOR THE WEB | Brad Weaver Does it matter?

  47. PRICING FOR THE WEB | Brad Weaver “You are responsible

    for the work you put into the world.” ! -Mike Monteiro
  48. PRICING FOR THE WEB | Brad Weaver Controlled Pricing =

    Creative Freedom
  49. PRICING FOR THE WEB | Brad Weaver Higher Quality

  50. PRICING FOR THE WEB | Brad Weaver Side Projects

  51. PRICING FOR THE WEB | Brad Weaver Pro-bono

  52. PRICING FOR THE WEB | Brad Weaver Learning

  53. PRICING FOR THE WEB | Brad Weaver Doing What You

    Love, Loving What You Do
  54. PRICING FOR THE WEB | Brad Weaver Avoid Emotional Pricing

  55. PRICING FOR THE WEB | Brad Weaver Your gut is

    not a calculator
  56. PRICING FOR THE WEB | Brad Weaver You Can Do

    Good Work & Make Good Money
  57. PRICING FOR THE WEB | Brad Weaver

  58. PRICING FOR THE WEB | Brad Weaver Core Practices

  59. PRICING FOR THE WEB | Brad Weaver 1 Track Your

    Time
  60. PRICING FOR THE WEB | Brad Weaver 2 Log Communications

  61. PRICING FOR THE WEB | Brad Weaver 3 Get a

    Contract
  62. PRICING FOR THE WEB | Brad Weaver 4 Define Scope

    in Writing
  63. PRICING FOR THE WEB | Brad Weaver 5 Invoice on

    Time
  64. PRICING FOR THE WEB | Brad Weaver 6 Set Boundaries

  65. PRICING FOR THE WEB | Brad Weaver 7 Post-Mortems

  66. PRICING FOR THE WEB | Brad Weaver 8 Manage Your

    Money
  67. PRICING FOR THE WEB | Brad Weaver How Much is

    a Website?
  68. PRICING FOR THE WEB | Brad Weaver Different Approaches

  69. PRICING FOR THE WEB | Brad Weaver 5 Pricing Models

  70. PRICING FOR THE WEB | Brad Weaver Value/Project Pricing Pricing

    Model 1
  71. PRICING FOR THE WEB | Brad Weaver Flat Project Pricing

  72. PRICING FOR THE WEB | Brad Weaver Flat Project Pros

  73. PRICING FOR THE WEB | Brad Weaver Flat Project Cons

  74. PRICING FOR THE WEB | Brad Weaver Average Flat Project

    Costs
  75. PRICING FOR THE WEB | Brad Weaver How to Calculate

    a Flat Project Price
  76. PRICING FOR THE WEB | Brad Weaver Your rate x

    How long you think it will take
  77. PRICING FOR THE WEB | Brad Weaver Value-based Pricing

  78. PRICING FOR THE WEB | Brad Weaver Flat vs. Value?

    Depends on the Client
  79. PRICING FOR THE WEB | Brad Weaver Charge Bigger Clients

    More
  80. PRICING FOR THE WEB | Brad Weaver The client is

    paying you for solutions…
  81. PRICING FOR THE WEB | Brad Weaver not the time

    that it took to get there.
  82. PRICING FOR THE WEB | Brad Weaver Ask for a

    budget
  83. PRICING FOR THE WEB | Brad Weaver

  84. PRICING FOR THE WEB | Brad Weaver Hourly Pricing Pricing

    Model 2
  85. PRICING FOR THE WEB | Brad Weaver Hourly Pricing Pros

  86. PRICING FOR THE WEB | Brad Weaver Hourly Pricing Cons

  87. PRICING FOR THE WEB | Brad Weaver Hourly isn’t complicated,

    but it’s messy
  88. PRICING FOR THE WEB | Brad Weaver Retainer Pricing Pricing

    Model 3
  89. PRICING FOR THE WEB | Brad Weaver Time-based Retainer

  90. PRICING FOR THE WEB | Brad Weaver Time-based Retainer Pros

  91. PRICING FOR THE WEB | Brad Weaver Time-based Retainer Cons

  92. PRICING FOR THE WEB | Brad Weaver Value-based Retainer

  93. PRICING FOR THE WEB | Brad Weaver

  94. PRICING FOR THE WEB | Brad Weaver Package Pricing Pricing

    Model 4
  95. PRICING FOR THE WEB | Brad Weaver Package Pricing Pros

  96. PRICING FOR THE WEB | Brad Weaver Package Pricing Cons

  97. PRICING FOR THE WEB | Brad Weaver Investment Pricing Pricing

    Model 5
  98. PRICING FOR THE WEB | Brad Weaver

  99. PRICING FOR THE WEB | Brad Weaver “Beware of clients

    who want you to work for equity or other things that can’t be easily converted into rent.” ! - Mike Monteiro
  100. PRICING FOR THE WEB | Brad Weaver RFPs & Discovery

  101. PRICING FOR THE WEB | Brad Weaver Respond with a

    Contract, not a Proposal
  102. PRICING FOR THE WEB | Brad Weaver Discovery – Get

    Paid to Provide a Quote
  103. PRICING FOR THE WEB | Brad Weaver What did you

    say?
  104. PRICING FOR THE WEB | Brad Weaver Discovery

  105. PRICING FOR THE WEB | Brad Weaver Which is Best?

  106. PRICING FOR THE WEB | Brad Weaver •Strategy/Consulting •Design •Front-end

    dev (HTML, CSS, JS) •Template projects •One-off components Flat/Value Pricing
  107. PRICING FOR THE WEB | Brad Weaver •Complex dev •Team

    contributions •Repairs/maintenance •Small strategy, consulting, UX Hourly
  108. PRICING FOR THE WEB | Brad Weaver •Strategy, consulting, UX

    •Repetitive/Cyclical creative •Sites that require routine maintenance •Content Strategy/Writing Time-based Retainer
  109. PRICING FOR THE WEB | Brad Weaver •IA/UX •Campaigns •Branding

    •Content Strategy Value-based Retainer
  110. PRICING FOR THE WEB | Brad Weaver •Small business •Theme/template

    based •Startups and launch sites •Good if you’re just starting out Package Pricing
  111. PRICING FOR THE WEB | Brad Weaver Resources

  112. PRICING FOR THE WEB | Brad Weaver •Creative Professionals Guide

    to Money -Ilise Benun •Design Is A Job - Mike Monteiro •Freelancer’s Bible - Sara Horowitz •Double Your Freelancing Rate in 14 Days - Brennan Dunn •Rework - 37signals •The Hidden Agendas: A Proven Way to Win Business & Create a Following - Kevin Allen •Web Design Confidential - Amanda Hackwith •The Real Business of Web Design - John Waters •The Business Side of Creativity - Cameron Foote •How to be a Graphic Designer Without Losing Your Soul - Adrian Shaughnessy Books
  113. PRICING FOR THE WEB | Brad Weaver Insert Shameless Plug

    Here
  114. PRICING FOR THE WEB | Brad Weaver • 99u •

    Freelancer’s Union • Creative Mornings • Marketing Mentor • How Design • International Freelancer’s Academy • Business of Freelancing (Podcast) Web
  115. PRICING FOR THE WEB | Brad Weaver • Harvest, Freshbooks,

    Solo • Timely, Freckle • 10,000 Ft. • Rescue Time, Slife • Basecamp, Trello, Asana • Hipchat, Slack, Campfire • Ballpark, Bidsketch Software
  116. PRICING FOR THE WEB | Brad Weaver • Mark McGuinness

    — Lateral Action • Ilise Benun — Marketing Mentor • Ed Gandia — Freelancer Academy • Red Lemon Club Coaching
  117. PRICING FOR THE WEB | Brad Weaver github.com/ bradweaver/ pricingfortheweb

  118. PRICING FOR THE WEB | Brad Weaver “The value of

    a dollar is social, as it is created by society.” ! - Ralph Waldo Emerson
  119. PRICING FOR THE WEB | Brad Weaver Thank You!