More Than Words

04cffb2b35b3a1c53f6495554a5697cf?s=47 Brad Weaver
October 13, 2016

More Than Words

Webinar for Gather Content

04cffb2b35b3a1c53f6495554a5697cf?s=128

Brad Weaver

October 13, 2016
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Transcript

  1. @sbradweaver MORE THAN W O R D S

  2. @sbradweaver ninelabs.com MORE THAN W O R D S Hello.

    @sbradweaver ninelabs.com MORE THAN W O R D S
  3. @sbradweaver ninelabs.com MORE THAN W O R D S Brad

    Weaver CXO @sbradweaver the workshop thecreativetruth.com
  4. @sbradweaver ninelabs.com MORE THAN W O R D S The

    Age of the Push & Reply @sbradweaver ninelabs.com MORE THAN W O R D S
  5. @sbradweaver ninelabs.com MORE THAN W O R D S Graphic

    User Interfaces (GUIs) may no longer be necessary but that doesn’t mean they’ll go away
  6. @sbradweaver ninelabs.com MORE THAN W O R D S Unbundling

    is rising rapidly it’s not a play to own your device home screen, it’s to own your convenience.
  7. @sbradweaver ninelabs.com MORE THAN W O R D S Contextual

    Experiences User Experiences, and by proxy content engagement, that’s completely reliant on context.
  8. @sbradweaver ninelabs.com MORE THAN W O R D S Preferences,

    Context, & Convenience The heart of contextual experiences
  9. @sbradweaver ninelabs.com MORE THAN W O R D S Threading

    It keeps you on the line, and on the hook
  10. @sbradweaver ninelabs.com MORE THAN W O R D S Threading

    is conversational @sbradweaver ninelabs.com MORE THAN W O R D S
  11. @sbradweaver ninelabs.com MORE THAN W O R D S The

    transition won’t be easy and it will happen fast once people see the value, they go in head-first. We’re getting very close.
  12. @sbradweaver ninelabs.com MORE THAN W O R D S Any

    task that can be automated, will be automated. But should they all be? we’re being told what we want and need based on our preferences and context in order to provide convenience
  13. @sbradweaver ninelabs.com MORE THAN W O R D S Not

    all interactions should be automated there’s always going to be joy in some tasks that take time or even waste it
  14. @sbradweaver ninelabs.com MORE THAN W O R D S Text

    & Voice are the UI of the future pixels will no longer be the driving force behind user experiences, and soon
  15. @sbradweaver ninelabs.com MORE THAN W O R D S Messaging

    is the Future of Interaction @sbradweaver ninelabs.com MORE THAN W O R D S
  16. @sbradweaver ninelabs.com MORE THAN W O R D S ©xkcd.com

    The challenge with messaging is tone & intent Getting machines to communicate with proper tone and intent, while sounding genuine and human, is no easy task.
  17. @sbradweaver ninelabs.com MORE THAN W O R D S Messaging

    as a platform messaging isn’t just a thing you do, it’s an ecosystem in which things are done for you
  18. @sbradweaver ninelabs.com MORE THAN W O R D S The

    voice behind messaging is critical audience acceptance, and delight, with the writing for messaging apps and their context will replace acceptance and delight with GUI design
  19. @sbradweaver ninelabs.com MORE THAN W O R D S The

    future of the interface may be no interface @sbradweaver ninelabs.com MORE THAN W O R D S
  20. @sbradweaver ninelabs.com MORE THAN W O R D S Headless

    UI & Digital Assistants ecosystems won’t dictate tone anymore, context and preferences will
  21. @sbradweaver ninelabs.com MORE THAN W O R D S Digital

    Assistants @sbradweaver ninelabs.com MORE THAN W O R D S
  22. @sbradweaver ninelabs.com MORE THAN W O R D S Siri

    @sbradweaver ninelabs.com MORE THAN W O R D S
  23. @sbradweaver ninelabs.com MORE THAN W O R D S Google

    Home @sbradweaver ninelabs.com MORE THAN W O R D S
  24. @sbradweaver ninelabs.com MORE THAN W O R D S Amazon

    Echo @sbradweaver ninelabs.com MORE THAN W O R D S
  25. @sbradweaver ninelabs.com MORE THAN W O R D S Microsoft

    Cortana @sbradweaver ninelabs.com MORE THAN W O R D S
  26. @sbradweaver ninelabs.com MORE THAN W O R D S Digital

    Assistants @sbradweaver ninelabs.com MORE THAN W O R D S
  27. @sbradweaver ninelabs.com MORE THAN W O R D S Slackbots

    @sbradweaver ninelabs.com MORE THAN W O R D S
  28. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational

    UI & Chatbots @sbradweaver ninelabs.com MORE THAN W O R D S
  29. @sbradweaver ninelabs.com MORE THAN W O R D S “Headless”

    will have safety nets for quite some time @sbradweaver ninelabs.com MORE THAN W O R D S
  30. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational

    UI & Chatbots @sbradweaver ninelabs.com MORE THAN W O R D S
  31. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational

    UIs reduce friction @sbradweaver ninelabs.com MORE THAN W O R D S
  32. @sbradweaver ninelabs.com MORE THAN W O R D S Jibo

    @sbradweaver ninelabs.com MORE THAN W O R D S
  33. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational

    Interface Design so how do we “design” for conversation with little to no control over the UI?
  34. @sbradweaver ninelabs.com MORE THAN W O R D S Don’t

    pretend to be human if it’s a bot, let them know it’s a bot
  35. @sbradweaver ninelabs.com MORE THAN W O R D S Keep

    it simple don’t make it meander, it’s not a chat, it’s a conversation, there’s a difference
  36. @sbradweaver ninelabs.com MORE THAN W O R D S Stick

    with call and response keep it threaded and keep it in context
  37. @sbradweaver ninelabs.com MORE THAN W O R D S Call

    for backup when it makes sense teach bots to get a human on the line when it’s best
  38. @sbradweaver ninelabs.com MORE THAN W O R D S Be

    precise keep the inputs (the ask) to a minimum and don’t make users repeat themselves
  39. @sbradweaver ninelabs.com MORE THAN W O R D S Never

    work without a net allow users to ask to talk to a person and don’t block them if they ask that at the start
  40. @sbradweaver ninelabs.com MORE THAN W O R D S Put

    up rails people don’t want to guess the secret password or rub the lamp, make the input clear
  41. @sbradweaver ninelabs.com MORE THAN W O R D S Be

    consistent people don’t want to guess the secret password or rub the lamp, make the input clear
  42. @sbradweaver ninelabs.com MORE THAN W O R D S Overcoming

    Voice Frustration @sbradweaver ninelabs.com MORE THAN W O R D S
  43. @sbradweaver ninelabs.com MORE THAN W O R D S Notifications

    @sbradweaver ninelabs.com MORE THAN W O R D S
  44. @sbradweaver ninelabs.com MORE THAN W O R D S Notifications

    & Service Workers being helpfully intrusive
  45. @sbradweaver ninelabs.com MORE THAN W O R D S What’s

    Next where do we go from here?
  46. @sbradweaver ninelabs.com MORE THAN W O R D S Q&A

  47. @sbradweaver ninelabs.com MORE THAN W O R D S Brad

    Weaver CXO @sbradweaver the workshop thecreativetruth.com
  48. @sbradweaver MORE THAN W O R D S