More Than Words

Webinar for Gather Content

Transcript

1. @sbradweaver MORE THAN W O R D S
2. @sbradweaver ninelabs.com MORE THAN W O R D S Hello. @sbradweaver ninelabs.com MORE THAN W O R D S
3. @sbradweaver ninelabs.com MORE THAN W O R D S Brad Weaver CXO @sbradweaver the workshop thecreativetruth.com
4. @sbradweaver ninelabs.com MORE THAN W O R D S The Age of the Push & Reply @sbradweaver ninelabs.com MORE THAN W O R D S
5. @sbradweaver ninelabs.com MORE THAN W O R D S Graphic User Interfaces (GUIs) may no longer be necessary but that doesn’t mean they’ll go away
6. @sbradweaver ninelabs.com MORE THAN W O R D S Unbundling is rising rapidly it’s not a play to own your device home screen, it’s to own your convenience.
7. @sbradweaver ninelabs.com MORE THAN W O R D S Contextual Experiences User Experiences, and by proxy content engagement, that’s completely reliant on context.
8. @sbradweaver ninelabs.com MORE THAN W O R D S Preferences, Context, & Convenience The heart of contextual experiences
9. @sbradweaver ninelabs.com MORE THAN W O R D S Threading It keeps you on the line, and on the hook
10. @sbradweaver ninelabs.com MORE THAN W O R D S Threading is conversational @sbradweaver ninelabs.com MORE THAN W O R D S
11. @sbradweaver ninelabs.com MORE THAN W O R D S The transition won’t be easy and it will happen fast once people see the value, they go in head-first. We’re getting very close.
12. @sbradweaver ninelabs.com MORE THAN W O R D S Any task that can be automated, will be automated. But should they all be? we’re being told what we want and need based on our preferences and context in order to provide convenience
13. @sbradweaver ninelabs.com MORE THAN W O R D S Not all interactions should be automated there’s always going to be joy in some tasks that take time or even waste it
14. @sbradweaver ninelabs.com MORE THAN W O R D S Text & Voice are the UI of the future pixels will no longer be the driving force behind user experiences, and soon
15. @sbradweaver ninelabs.com MORE THAN W O R D S Messaging is the Future of Interaction @sbradweaver ninelabs.com MORE THAN W O R D S
16. @sbradweaver ninelabs.com MORE THAN W O R D S ©xkcd.com The challenge with messaging is tone & intent Getting machines to communicate with proper tone and intent, while sounding genuine and human, is no easy task.
17. @sbradweaver ninelabs.com MORE THAN W O R D S Messaging as a platform messaging isn’t just a thing you do, it’s an ecosystem in which things are done for you
18. @sbradweaver ninelabs.com MORE THAN W O R D S The voice behind messaging is critical audience acceptance, and delight, with the writing for messaging apps and their context will replace acceptance and delight with GUI design
19. @sbradweaver ninelabs.com MORE THAN W O R D S The future of the interface may be no interface @sbradweaver ninelabs.com MORE THAN W O R D S
20. @sbradweaver ninelabs.com MORE THAN W O R D S Headless UI & Digital Assistants ecosystems won’t dictate tone anymore, context and preferences will
21. @sbradweaver ninelabs.com MORE THAN W O R D S Digital Assistants @sbradweaver ninelabs.com MORE THAN W O R D S
22. @sbradweaver ninelabs.com MORE THAN W O R D S Siri @sbradweaver ninelabs.com MORE THAN W O R D S
23. @sbradweaver ninelabs.com MORE THAN W O R D S Google Home @sbradweaver ninelabs.com MORE THAN W O R D S
24. @sbradweaver ninelabs.com MORE THAN W O R D S Amazon Echo @sbradweaver ninelabs.com MORE THAN W O R D S
25. @sbradweaver ninelabs.com MORE THAN W O R D S Microsoft Cortana @sbradweaver ninelabs.com MORE THAN W O R D S
26. @sbradweaver ninelabs.com MORE THAN W O R D S Digital Assistants @sbradweaver ninelabs.com MORE THAN W O R D S
27. @sbradweaver ninelabs.com MORE THAN W O R D S Slackbots @sbradweaver ninelabs.com MORE THAN W O R D S
28. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational UI & Chatbots @sbradweaver ninelabs.com MORE THAN W O R D S
29. @sbradweaver ninelabs.com MORE THAN W O R D S “Headless” will have safety nets for quite some time @sbradweaver ninelabs.com MORE THAN W O R D S
30. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational UI & Chatbots @sbradweaver ninelabs.com MORE THAN W O R D S
31. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational UIs reduce friction @sbradweaver ninelabs.com MORE THAN W O R D S
32. @sbradweaver ninelabs.com MORE THAN W O R D S Jibo @sbradweaver ninelabs.com MORE THAN W O R D S
33. @sbradweaver ninelabs.com MORE THAN W O R D S Conversational Interface Design so how do we “design” for conversation with little to no control over the UI?
34. @sbradweaver ninelabs.com MORE THAN W O R D S Don’t pretend to be human if it’s a bot, let them know it’s a bot
35. @sbradweaver ninelabs.com MORE THAN W O R D S Keep it simple don’t make it meander, it’s not a chat, it’s a conversation, there’s a difference
36. @sbradweaver ninelabs.com MORE THAN W O R D S Stick with call and response keep it threaded and keep it in context
37. @sbradweaver ninelabs.com MORE THAN W O R D S Call for backup when it makes sense teach bots to get a human on the line when it’s best
38. @sbradweaver ninelabs.com MORE THAN W O R D S Be precise keep the inputs (the ask) to a minimum and don’t make users repeat themselves
39. @sbradweaver ninelabs.com MORE THAN W O R D S Never work without a net allow users to ask to talk to a person and don’t block them if they ask that at the start
40. @sbradweaver ninelabs.com MORE THAN W O R D S Put up rails people don’t want to guess the secret password or rub the lamp, make the input clear
41. @sbradweaver ninelabs.com MORE THAN W O R D S Be consistent people don’t want to guess the secret password or rub the lamp, make the input clear
42. @sbradweaver ninelabs.com MORE THAN W O R D S Overcoming Voice Frustration @sbradweaver ninelabs.com MORE THAN W O R D S
43. @sbradweaver ninelabs.com MORE THAN W O R D S Notifications @sbradweaver ninelabs.com MORE THAN W O R D S
44. @sbradweaver ninelabs.com MORE THAN W O R D S Notifications & Service Workers being helpfully intrusive
45. @sbradweaver ninelabs.com MORE THAN W O R D S What’s Next where do we go from here?
46. @sbradweaver ninelabs.com MORE THAN W O R D S Q&A
47. @sbradweaver ninelabs.com MORE THAN W O R D S Brad Weaver CXO @sbradweaver the workshop thecreativetruth.com
48. @sbradweaver MORE THAN W O R D S